Fashion Marketing
Fashion Marketing
What is fashion?
Change
Short Term
Trend
Art & Design Personalize
10$
100$
Fashion Marketing Concept Product
Ensure: Creative & Design
High Concern Design, Customer & Profit
Loyal + Satisfaction + Repeat Purchases
Help the business to succeed
Marketing
What Fashion Marketers Build:
Image
Believes
Trust
Style
Lifestyle
Ethics
Quality
Staff
Environment Catwalk
Model
FashionBranding
Brand Identity LogoEmotional Corporate
Image
Visual Aspects Mark / IconSimplest
Form
Theme
Theme
Theme
Theme
Theme
Joint Venture
JV
JV
JV
JV
Sub Brand
Sub Brand
Sub Brand
Sub Brand
Sub Brand
Sub Brand
Marketing Mix
Product Management: Satisfy Needs
Research + Coordinate with other
Price : Cover All ExpensesDesigner / Retail
PromotionStaff, Catalogs, Ads, PR …..
Place: Distribution Retail Outlet, Online
Product
All In Customized
Place
Direct Retail Shop
Agent
Online
PriceTop Price
Premium Price
Mid-Price
Low-Price
Protected Name/Customized
Luxury Brands
Mass Market Brands _Fast
Private Label / Mass Production
Fashion Promotion
Ads
Catalogue
Offer
Sponsorship
Event
PR
Thank you