Introduction to Fashion Marketing A customized text for this course, FM 117, Introduction to Fashion Marketing, was compiled by Gary Wolf, an FMM faculty member who is the instructor. Taken from: Consumer Behavior, Ninth Edition by Leon G. Schiffman and Leslie Lazar Kanuk Marketing: An Introduction, Ninth Edition by Gary Armstrong and Philip Kotler Fashion: From Concept to Consumer, Ninth Edition by Gini Stephens Frings
4
Embed
Introduction to Fashion Marketing - Pearson Publications... · Introduction to Fashion Marketing ... by Gary Armstrong and Philip Kotler ... › Consumer Fashion Marketing 25 chapter
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Introduction toFashion Marketing
A customized text for this course, FM 117, Introduction to Fashion Marketing, was compiled by Gary Wolf, an FMM faculty
member who is the instructor.
Taken from:Consumer Behavior, Ninth Edition
by Leon G. Schiffman and Leslie Lazar Kanuk
Marketing: An Introduction, Ninth Editionby Gary Armstrong and Philip Kotler
Fashion: From Concept to Consumer, Ninth Editionby Gini Stephens Frings
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission inwriting from the publisher.
This special edition published in cooperation with Pearson Custom Publishing.
All trademarks, service marks, registered trademarks, and registered service marks are the property of theirrespective owners and are used herein for identification purposes only.