Automate blog distribution with rss to-email for marketo

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WEBINAR

AUTOMATE BLOG

DISTRIBUTION WITH

RSS-TO-EMAIL FOR

MARKETO

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David Desrosiers

Online Marketing Specialist & Certified Marketo ExpertInstitutional Real Estate

Senior Consultant & Product Manager Perkuto

Michelle Tiziani

Lindsay KhanMarketing Automation Specialist, Perkuto

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Shocking Statistics

81% of U.S. online consumers trust

information and advice from blogs (BlogHer Survey)

61% of US customers have made an

online purchase decision based on a

blog post.(BlogHer Survey)

Companies using email to nurture

leads generate 50% more sales-

ready leads and at 33% lower cost. (Hubspot)

Image Sources: Wikimedia Commons - Tambako The Jaguar

Suprised lemur! - Modified

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1) Challenges

2) RSS-to-Email

3) IREI Experience

4) Demo & Questions

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Challenges

• RSS Feed Adoption and User Experience

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Challenges

• RSS Feed Adoption and User Experience

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Challenges

• RSS Feed Adoption

• Technology Ecosystem

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Challenges

• RSS Feed Adoption

• Technology Ecosystem

• Formatting & Branding

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Challenges

• RSS Feed Adoption

• Technology Ecosystem

• Branding

• Control & Automation

– Lists management

– Opt-Ins and Unsubscribe

– Email Scheduling/Frequency

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Challenges

• RSS Feed Adoption

• Technology Ecosystem

• Branding

• Control & Automation

• Measurement

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Background

Image Source: Wikimedia Commons - Remi Otäcon Licence - Modified

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What it does

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IREI

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Results

• Better alignment with product line and new

revenue model – (Freemium)

• Return on investment year 1

• Increased engagement on blog

• Increased blog traffic

• Outperforming conversion

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Results – Subscriptions (thousands)

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Launch / Feb 2014 Jan-15

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7

Tho

usa

nd

s

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Subscribers upsell campaign results

30% Campaign Response > Won Deals

Benchmark 5-15%

74 Deals

4 533 Feed Subscribers

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Product Overview

• Live Demo

– Marketo Assets

• Email

• Campaign

• Program Tokens

• List

– Digesto Admin Interface (5 min)

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3 Steps Setup

1. Create a Marketo Program

2. Connect your Marketo Account

3. Create you Digest, Test & Turn it On!

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Et Voilà!

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Pricing

Starts as low as

$per month

Onboarding package available.

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Benefits

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QUESTIONS?

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Some of our clients

“I love our new RSS Newsfeed program developed by Perkuto. It’s great that it’s delivered through Marketo because we have more control.”

Michelle Tiziani, Online Marketing Specialist

“I would recommend Digesto to other Marketo users looking to expand the reach of their corporate blog.”

Adam Waterson, Marketing Technologist

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Thank You!

Sign up at:

perkuto.com/digesto

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THANK YOU!