Audience Engagement for Government Meetings

Audience Engagement for

Government Meetings

Elizabeth Glau, CMP

3/11/2015

Pre-Event

Community first

Strategy

Goals & Objectives

Expand Reach

Engage and Excite

Content Marketing

Improve Satisfaction

Collaboration

Marketing

Logistics

Legal

IT

Promoting Your Event

Event Listing Websites

Lanyrd

Eventbrite

Zvents

My Event Guru

Meetup

Yelp

Eventful

SmartCrowdz

Social Media

Twitter

LinkedIn

Facebook

YouTube

Blog

Ambassadors

Influencers Concierge

People from your

“community”

Treat them like media

Appreciate their influence

Encourage them to share

Create contests and

incentives so other

attendees see their

influence

Staff or volunteers

Aggressively friendly

Endless energy

Job is to help attendees be

social or assist with

conference technology

Do not use people with

other reasons for being

there

Preparing Participants to be Social

Promote hashtag

Training videos

Help from speakers

@elizabethglau

During the Event

Participate in the conversation

Is it social media or just social?

Mobile apps

Twitter dashboard

Instagram wall

Gamification

Facebook RFID

Social capture

Digital passport

Live polling

Audience response

Attendee matchmaking

Private networks

Photo booth

Virtual moderation

Social contest

Influencer appreciation

Evaluation / feedback

Is this working?

Dynamic displays, animated content

#MYHASHTAG

Turn your attendees into participants

@elizabethglau

Connect participants with content

@elizabethglau

Photo: SocialPoint

Choosing the Tech

EASY FUN SMART

@elizabethglau

Post Event

Keep the conversation going

Questions? Feedback?

Elizabeth Glau, CMP

614-286-4685

[email protected]

www.ElizabethGlau.com

@elizabethglau