A PENTON MEDIA PUBLICATION EMUSICIAN.COM Little Compressors That Could: We Test Six 500 Series Units Online Resources for Licensing Your Music How to Improve Your Drum Programming SEPTEMBER 2010 >>REVIEWED >> LINE 6 POD FARM 2 > SLATE DIGITAL TRIGGER PLATINUM > MOTU ETHNO INSTRUMENT 2 > AND MORE TOMMY LEE: THE METHOD TO HIS MADNESS Recording Hands All Over with Mutt Lange MAROON 5 EM September 2010 Audience Engagement Report Electronic Musician A Penton Media Brand 6400 Hollis St., Ste 12 Emeryville, CA 94608-1052 (800) 624-5212 emusician.com Purpose The quarterly Audience Engagement Report provides an integrated view of the Electronic Musician community. The data provided within is obtained via internal and third party sources, including Omniture, Yesmail, and ESP Computer Services. Audience Served The Electronic Musician professional community is involved in markets of Music and Sound Production Professionals, Education, Retail/Manufacturing Rep/Distributors, Equipment Manufacturers, and Media. Electronic Musician users are Presidents, Owners, CEO, Producers, Chief Engineers, Audio/Sound and Recording Engineers, Directors, Managers, and Music Teachers/Professors. Element Audience Frequency Total EM Print and Digital Editions 39,783 12 477,396 Musician Xtra 27,800 24 667,200 The Robair Report 25,200 24 604,800 EM Show News (NAMM, AES) 69,000 14 966,000 emusician.com Average Monthly Unique Visitors * 237,110 12 2,845,314 Total 5,560,710 Electronic Musician Total Annual Exposures Penton Media, Inc 249 W 17th Street New York, NY 10011 (212) 204-4200 Pentonmedia.com Source and further detail on pages 2-4 *October 2009 — September 2010 Note: emusician.com Total Annual Page Views is 6,894,958*
I produced this quarterly report, providing an integrated view of the Electronic Musician community. The data provided within is obtained via internal and third party sources, including Omniture, Yesmail, and ESP Computer Services. It was a developed as a counter to competitors BPA reports.
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A PENTON MEDIA PUBLICATION
EMUSICIAN.COM
Little Compressors That Could: We Test Six 500 Series Units
Online Resources for Licensing Your Music
How to Improve Your Drum Programming
SEPTEMBER 2010
>>REVIEWED >> LINE 6 POD FARM 2 > SLATE DIGITAL TRIGGER PLATINUM > MOTU ETHNO INSTRUMENT 2 > AND MORE
TOMMY LEE: THE METHOD TO HIS MADNESS
Recording Hands All Over with Mutt LangeMAROON5
EM September 2010Audience Engagement Report
Electronic Musician
A Penton Media Brand
6400 Hollis St., Ste 12
Emeryville, CA 94608-1052
(800) 624-5212
emusician.com
PurposeThe quarterly Audience Engagement Report provides an integrated view of the Electronic Musician community. The data provided within is obtained via internal and third party sources, including Omniture, Yesmail, and ESP Computer Services.
Audience ServedThe Electronic Musician professional community is involved in markets of Music and Sound Production Professionals,
Education, Retail/Manufacturing Rep/Distributors, Equipment Manufacturers, and Media.
Electronic Musician users are Presidents, Owners, CEO, Producers, Chief Engineers, Audio/Sound and Recording Engineers, Directors, Managers, and Music Teachers/Professors.
Element Audience Frequency Total
EM Print and Digital Editions 39,783 12 477,396
Musician Xtra 27,800 24 667,200
The Robair Report 25,200 24 604,800
EM Show News (NAMM, AES) 69,000 14 966,000
emusician.com Average Monthly Unique Visitors * 237,110 12 2,845,314
Total 5,560,710
Electronic Musician Total Annual Exposures
Penton Media, Inc249 W 17th Street
New York, NY 10011(212) 204-4200
Pentonmedia.com
Source and further detail on pages 2-4
*October 2009 — September 2010
Note: emusician.com Total Annual Page Views is 6,894,958*
Business Involvement Total Percent of Responses
Music and Sound Production Professional 27,217 83.0%
Education 3,692 11.3%
Retail/Mfg Rep/Distributors 830 2.5%
Equipment Manufacturer 634 1.9%
Media (Ad agency or publishing) 408 1.2%
Total Responses to question 32,781 100.0%
Paid subscribers with no demographics 7,002
Total Subscribers 39,783
Electronic Musician Subscribers
Source: ESP Computer ServicesPrint edition is mailed via the US Postal Service. Digital editions are delivered using Yesmail.
E-Newsletter Audience Frequency
Musician Xtra 27,800 1st, 3rd and 5th Thursdays
The Robair Report 25,200 2nd and 4th Thursdays
EM Show News (NAMM, AES) 69,000 7x in conjunction with NAMM and AES
EM E-newsletter Report
3-Month Average Open Rate Click Through
Musician Xtra 28.0% 4.4%
The Robair Report 28.9% 4.9%
EM Show News (NAMM, AES) 23.5% 3.0%Source: Yesmail
E-newsletter Opens & Click Through Rates
Date Unique Visitors Page Views
September 2010 236,666 521,175
August 2010 237,240 524,845
July 2010 232,949 530,989
June 2010 222,673 502,415
May 2010 239,417 548,857
April 2010 237,620 549,005
March 2010 253,138 604,938
February 2010 258,107 632,187
January 2010 276,809 750,344
December 2009 251,040 667,363
November 2009 208,606 544,494
October 2009 191,049 518,346
Emusician.com online Report
Source: Omniture
EM Online DemographicsBusiness Involvement Percent of Responses