Attract Audience

How we will attract the audience to watch our product?

In our media product, the two-minute opening to our film, ”Gone” we tried to appeal to certain

target audience, which is really important. We have to make sure that the key features were met.

We aimed for quite young audience so we needed to think about different aspects to attract

this audience.

During our questionnaire we have found out that young people like watching action as they like adrenaline and

mysterious that the genre gives the film. We have consider what will appeal to females and what to males. We did

come up with the protagonist which is revealed in first two minutes and his awared, Dally which is kidnaped. This

encourage audience to watch rest of the video as they will what to know what will happen later as she is already

kidnaped in first place.

When creating a opening we kow

that it needed to have specialist

features that would attract the

audience into watching the film.

The most important factors that

we take into consideration are the

following:

• Music

• Shots

• Plot

Music is extremely important

because it creates the

atmosphere of the scene and

tells the audience how they

should be feeling and what

emotions they may be

experiencing when watching

the movie.

Music adds scale to the scene and makes it look more dramatic and it changes depending

on the situation the characters are in. For instance if a character has suffered a loss there will be slow, sad music being played, whereas if someone is being chased then the music

will be fast and upbeat.

Shots are another vital factor to take

into account when creating a film as

they show different perspectives and

they enhance the way that the plot is

told. If only one type of shot is used

throughout the starting of a film then it

will bore the audience and will not

attract them into watching the whole

film.

Plot is by far the mostimportant element of a film as itpredicts the success of themovie and determines whetherthe audience will be interestedin watching the film or not. Theplot portrays the message andtheme of the film, and keepsthe audience engaged as towhat is going to happen next. Ina movie if the plot is poor thenit is likely that it would not

Taken these three factors into consideration we created our opening scene. We believe that we have used a range of music that link in to the different situations the characters are in, we have used a variety

of shots such as: low shot, eye level shot, medium shot and panoramic shot, and from our questionnaire we found out that our

plot is enticing and has a good storyline.

We have reveal quite a lot during those two minutes as the girl is

kidnap and taken away from the boy, the boy reveive the message

and rush to get there, see the place where girl is kept. However

this factors didn’t reveal too much and we still kept that

mysterious. As the boy gets to that destination from the message

she is already gone. This make the audience to think where is she

now as the next shot shows that she is kept now in locked place

but they don’t know where. So this create many questions that

audience will asked themselves. This will interest our audience

to keep watching the movie to get the answers to: who took her?,

where is she?, why she was taken?... We wanted to drawn the

audience attention straight from the beginig and confuse so they

will want to wach the movie.

At the two minutes video we don’t show

the antagonist face, which create only

the question and the audience will

want to find out the antagonist

identity. Also at the end of the opening

scene audice will see the note which is

located onto the chair. The use of

props make the scene more dramatic

as the watch of the girl is attached to

the note to prove that villan took her.

This symbolise that something happen

From the feedback that we have received from the viewers we were happy of the results as they liked many aspects of the opening scene and wanted said that they will want to continue watching the movie. Also teachers said that the

narrative theory is shown clearly which encourage to watch rest of the film as at the begining we have equilibrium,

coupl is happy and enjoy speanding time together. Then is the distraction of the pieace, as the suspicious music and shot appear, representing that something will happen in next few minutes. So the uncertainty keep the audience

intrested and wanting to see the rest. Therefore I think that many factors will attract the audience due to the fedback

we have received from them. Overall I strongly believe that this will be very successful movie and will attract many

viewers.