Aster Group Case

8/11/2019 Aster Group Case

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Analysis of ChangeManagement Process

Aster Group

Organizational Change Manag

ement


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Group Members are..

Kashif Shehzad

Haroon Izhar

Saad Nasir

Mudassar

Danyal ALi Rana

(IBM Department UET Lahore)


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Aster Group

History Group of companies providing homes and housing-

related services in England.

In 2006 Aster Group was given the Beacon Companyaward.

Aster group was Ranked110th in the league table of

housing associations. (5000 units)

To be in the top 50 it would have to grow to 10,000 units.


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How to be in top 50?

In 2003, the Sarsen Board recognized that aGroup structure needed to be adopted.

Silbury Group Ltd,

Sarsen Housing Association Ridgeway Community Housing Association.

New members were recruited that become a

blend of the old and the new.

A management development programme was

launched for the top 30 managers.


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Drivers for change

Shift away from a local authority culture to one of an

autonomous (Not-for-profit business).

Death of the Chief Executive

Significantly increasing competition in the sector.

A continues increase in demand of houses andprices.

Migration of older people to the South and SouthWest of the country.

Restriction in the number of associations.


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Changes in the Aster Group

Individual change

Leadership Change

Group Change

Organizational development

Different workshops were conducted.


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Individual Change

You as an Individual Member

Your Risks and Worries

You as an Team Manager

Your Tasks and Responsibilities


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Psychological Approaches

4 Psychological Approaches

Behavioural, Cognitive, Psychodynamic and

Humanistic)


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Teams in Aster

Types

Management Team

BOD's Team

Customer Involvement Team

Community Development team


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Team Leader

Who is a Team Leader

Coordinate, Organize, Grouping & Achieve Goals

Tasks of a Team Leader in ASTER Communicating Vision & Encourage Discussion over Issues

Risk Tacking & Risk Managing

Increse capacity & capability of organization

Management Devolpment Programme

Shaping New Culture


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Team Building Process

What is a Team Building Process

Tuckmans Team Development Proces

Team Building in Aster Group

Verdict!


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Tuckman's Team Development

Model

Forming

Storming

Norming

Performing

Adjourning


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Teamwork Throughout Change

Post Discussions & FeedBacks

No Pre Clarifications

To develop skills to better manage change;

For managers to understand their management style and

the impact it has on others; and

To address the important issues arising from a dynamic

and changing organization.


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ORGANIZATIONAL CHANGE


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QUESTION

Richard Kittson managed a clear cultural

change from we dont normally do this to

lets try this. Use Beck hard & Harris

formula to analyze why and how this change

worked.


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LEVEL OF

DISSATISFACTION

To remove the previous autocratic style and

introduce new style in which team would be

fearless in expressing their feelings and

leave the factor of always relying on topmanagement culture.

DESIRABILITY TO


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DESIRABILITY TO

CHANGE:

Richard engaged himself in openconversation with staff and managers. Inbeginning the staff felt uneasy but later onthe confidence was built on Richard that he

is the man how we can trust and followbecause of which the team realized theneed of changing the previous outdatedmode of leadership as it was always rely on

senior management.


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PRACTICALITY OF

CHANGE

The difficult issues were put on top of the

table not under the table and discussed by

top management, with a clear challenge onthe tricky issues. Rather then competing

with

each others.

COST OF CHANGE


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COST OF CHANGE:

Others went further away from the decision-

making process felt it was more like word of

mouth it does not have anything to do with

reality and what was already going on was

right. Simply they were resistant to change.


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QUESTION # 2

The Testway and Silbury corporations were

brought together to form one

organization. How would this be done if

you used the Machine Metaphor to framethis challenge, and how would it be done

differently if you used the Political Systems

Metaphor? Which metaphor was actuallyused in Aster to complete the integration of

the corporations? Justify your answer.


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Which metaphor was actually used in Aster to

complete the integration of the corporations

Metaphor actually used was Machine metaphor as per it is

written in the case study that:

A key component of the grouping was the bringing together of all

the managers from both organizations. They spent time together

over addressing the following challenges.

meeting and getting to know one anothers organizations and

ways of working;

developing a shared view of Asters strategic opportunities; identifying some of the practical synergies for individuals and

constituent businesses

agreeing key lines of on-going organizational development


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QUESTION # 3

If you were advising the Aster Group on its next

steps as an organization, given its futurechallenges, what advice would you give and

why? Use the ideas of Kotter, Senge and

Stacey/Shaw to help you.


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KOTTER 8 STEPS FOR

EFFECTIVE CHANGE

MANAGEMENTCreate a sense of urgencyI will create a sense of urgency that this change is important and need to be done right

now.

FORMING A POWERFUL GUIDING COALATION

I will identify true leaders in organization who are ready to accept change. I will checkmy team for weak areas and try to help them and communicate with them. I will ensure

the good mix of people from different department and levels within the company.

Create a vision for change

I will first collect great ideas. Link these concepts to an overall vision that people can

grasp easily and remember and clearly illustrate that change is needed to collide with

future challenge.

COMMUNICATE A VISION:

I will the vision frequently and powerfully and embed it in each and everything I do. I will

become a role model for change. I will talk often about my change vision. Apply my

vision to all aspects of operations from training to performance reviews. Tie everything

back to the vision.


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PETER SENGE CHANGE

MODEL

Share vision:As a leaders I will use tools such as Positive Visioning, 'Concept-

shiftingand Values Alignmentto create a shared vision and mutually

agree what the learning targets, improvement strategies and challenge-

goals should be to get there.

Mental model:

As a leaders I will use tools like the 'Ladder of Inference'and 'ReflectiveInquiry'to practice making their mental models clearer for each other

and challenging each other assumptions in order to build shared

understanding


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PETER SENGE CHANGE

MODEL

Personal mastery:

As a leaders I will use tools like 'Perceptual Positions' and 'Reframing' toenhance the quality of interaction and relationship in and outside theirteams.

Team Learning:As a leaders I will use tools like the 'Action-Learning Cycle' and 'Dialogue'todevelop critical reflection skills and conduct more robust, skillful discussionswith their teams and each other.

Systems thinking:As a leaders I will use 'Systems Thinking Maps'and 'Archetypes'to map andanalyze situations, events, problems and possible causes/courses of action tofind better (and often not obvious) change options/solutions.


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Leadership Change in Aster

Group


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Signs of Leadership

Aster Group used the connective Leadership.

Richard Kitson as new leader of the organization,

he initially started.


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Contd

In any kind of organization they require leader

who have the understanding and skills to enable

diverse performers, who differ on multiple

dimensions, to live and work together productively

for their mutual benefits.


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Roles carried out in Aster Story

Change Agents (ordinary people).

Formal role.

External project manager.

External consultants for Silbury organizational

change.


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Golmans Six Leadership styles

Style Description in phrase

Coercive Do what I tell you

Authoritative Come with me

Affilitaive People come first

Democratic What do you think

Pacesitting Do as I do, now

Coaching Try this


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Richard kitson used these leadership

styles.

Positive effect.

Front leading.

Leadership capacity.


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Thank You

Aster Group Case

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