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ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
CBCS STRUCTURE for BBA (from the academic year 2015 – 2016)
I SEMESTER
Part Sub.Code PAPER Hrs Cr
I 15UTML11/
15UHNL11/
15UFNL11
Tamil/
Hindi/
French
06 04
II 15UESL11 English for Career Development 06 04
III 15UBAC11 Core – 1 Principles of Management 06 05
15UBAC21 Core – 2 Office Management 06 05
15UBAA11 Allied – 1 Basic Financial Accounting 05 04
IV 15UFCE11 Foundation Course – Personality Development 01 -
V 15UNSS/NCC/
PED/YRC/
ROT/ACF/
NCB12
Extension Activities NCC /NSS /Phy.Edn. /
ROTARACT /YRC/ROTARACT / AICUF / Nature
Club
- -
15UBRC11 Bridge Course - 01
Total 30 23
II SEMESTER
I 15UTML22/
15UHNL22/
15UFNL22
Tamil/
Hindi /
French
06 04
II 15UESL22 English for Career Development 06 04
15UBAC32 Core – 3 Business Environment 06 05
15UBAC42 Core – 4 Entrepreneurial Development 06 05
15UBAA22 Allied – 2 Business Statistics 05 04
IV 15UFCE22 FC – Social Analysis and Human Rights 01 01
V 15UNSS/NCC/
PED/YRC/
ROT/ACF/
NCB12
Extension Activities NCC /NSS /Phy.Edn. /
ROTARACT /YRC/ROTARACT / AICUF / Nature
Club
01
Total 30 24
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(from the academic year 2012 – 2013)
III SEMESTER
III Core - 5 Organisational Behaviour 06 05
Core – 6 Company Organisation 06 04
Core – 7 Marketing Management 05 04
Allied – 3 Business Mathematics 05 04
IV Basic Tamil/Advanced Tamil/Non-major Elective – 1
Introduction to Marketing Management
03 02
Core Elective – 1 Executive Communication - 1 04 03
F C – Environmental Studies 01 --
V Extension Activities NCC /NSS /Phy.Edn. /
ROTARACT /YRC/ROTARACT / AICUF / Nature
Club
-- --
ARISE -- --
Total 30 22
IV SEMESTER
III Core - 8 Services Marketing 06 05
Core – 9 Business Economics 06 04
Core - 10 Business Law 05 04
Allied – 4 Operations Research 05 04
IV Basic Tamil/Advanced Tamil/Non-Major Elective – 2
Introduction to Office Management
03 02
Core Elective 2 – Executive Communication - 2 04 03
F C – Bioethics, Religions and Peace Studies /
Catechism of the Catholic Church
01 01
V Extension Activities NCC /NSS /Phy.Edn. /
ROTARACT /YRC/ROTARACT / AICUF / Nature
Club
- 01
ARISE - 01
Total 30 25
V SEMESTER
III Core - 11 Operations Management 06 05
Core - 12 Human Resource Management 06 05
Core - 13 Research Methodology 05 04
Core - 14 Financial Management 05 04
Core - 15 Institutional Training & Viva - Voce 04 04
IV Skill based Elective – 1 Computer Application in
Business
04 02
Total 30 24
VI SEMESTER
III Core - 16. Sales Management 06 05
Core - 17. Export Documentation & Procedure 06 05
Core - 18 Advertising Theory & Practices 05 04
Core - 19 Business Policy & Strategic Management 05 04
Core – 20 Field Study Project Report & Viva - Voce 04 04
IV Skill based Elective – 2 Tally 11 04 02
Total 30 24
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Semester I II III IV V VI Total
Credits 23 24 22 25 24 24 142
Part – I 08
Part – II 08
Part – III
Core 90
Allied 16
Core Electives 06
Total 112
Part – IV
Non-Major Electives 04
Skill Based Electives 04
Foundation Courses 02
10
Bridge Course 01
ARISE 01
Total 12
Part – V 02
SELF LEARNING COURSES
Semester Title Credit
III Body Language 03
IV Group Discussion 03
V Stress management 03
VI Retail Management 03
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ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-1
Semester : I Hours : 90
Subject Code : 15UBAC11 Credit : 05
PRINCIPLES OF MANAGEMENT
(Revised - For those who join in June 2015 and afterwards)
Objectives:
To give the basic knowledge about the management
To make the students familiarize with the functions of management
To prepare the students to become a Successful Manager.
UNIT-I: Introduction to Management (18 Hours)
Management – Definition, Nature, Features, Importance. Evolution of Management
thoughts: Taylor, Fayol, Hawthorne experiment, Decision theory approach
UNIT-II: Planning and Decision making (18 Hours)
Planning – Definition, Nature, Importance, Features, Process, Types, Barriers. Decision
making – Definition, Types, Process, Effective decision, Guidelines for making effective
decision, Techniques: Brainstorming, Nominal group, Delphi technique, Consensus
UNIT-III: Organising and Staffing (18 Hours)
Organizing – Definition, Features. Departmentation – Bases, Span of management,
Organization structure: line, line and staff organization, functional organization. Staffing –
Concept, Sources of Recruitment, Selection Process
UNIT-IV: Directing (18 Hours)
Directing – Importance, Principles. Motivation – Definition, Nature, Theories of
Motivation: Maslow’s Theory, Herzberg’s theory, Theory X and Y. Leadership – Importance,
Features, Theories of Leadership: Charismatic theory, Trait theory, Behavioral theory,
Difference between leadership and management
UNIT-V: Controlling (18 Hours)
Controlling – Importance, Features, Steps, Types, Difference between strategic and
operational control, Stages, Control areas, Design of effective control system, Essentials of
effective control system, Causes of resistance, Behavioral implications
Book for Study:
1. L.M. Prasad, Priniciples and Practice of Management, Sultan Chand &Sons, New Delhi,
2014.
Books for Reference:
1. Philip Kotler, Principles of Management –– Prentice Hall of India, 2004.
2. T.Ramasamy, Principles of Management- Himalaya Publishing House, 1998.
3. Tripathi, Principles and Practice of Management-Tata McGraw Hill, 2014.
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ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-2
Semester : I Hours : 90
Subject Code : 15UBAC21 Credit : 05
OFFICE MANAGEMENT
(Revised - For those who join in June 2015 and afterwards)
Objectives:
Help the students understand the functions of Management and Administration
To give ideas about how to manage the office
To understand the basic concept of Index and filing system
UNIT-I: Introduction to Office Management (18 Hours)
Modern Office: Functions of office, Factors contributing to the growth of office,
Importance - Office Management: Functions, Manager, Qualities, Functions of Manager - Office
Systems and Routines, Merits and Demerits
UNIT-II: Location and Layout (18 Hours)
Office Location: Merits and Demerits of Urban and Rural area - Layout: Merits of good
layout, Open Office, Private office, Merits and Demerits - Office Furniture: Principles in
selecting office furniture, Types
UNIT-III: Mailing and Filing System (18 Hours)
Mail and Correspondence: Nature, Types, Merits and Demerits - Mail services:
Classification, Inward mail, Outward Mail - Filing System: Essentials, Modern Methods, Merits
and Demerits, Classifications of files
UNIT-IV: Indexing and Stationery (18 Hours)
Indexing: Essentials, Methods of Indexing, Merits and Demerits - Office stationery:
Purchase procedure, Control of Stationery, Essential Requirements
UNIT-V: Office Appliances (18 Hours)
Office Appliances: Importance, Merits and Demerits, Types of Appliances,
Administration and correspondence, accounting appliances
Book for Study:
1. R.S.N Pillai and Bagavathi, Office Management, Sultan Chand and Sons Publishing
House, New Delhi, 2010.
Books for Reference :
1. B.N.Tandon, Manual of Office Management and Correspondence, Prentice Hall
Publication, 1999.
2. C.B.Gupta, Office Organisation and Management. Sultan Chand and Sons Publishing
House. New Delhi, 2012.
3. R.K.Chopra, Office Management. Himalaya Publishing House, 2010.
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ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Allied - 1
Semester : I Hours : 75
Subject Code : 15UBAA11 Credit : 04
BASIC FINANCIAL ACCOUNTING
(Revised - For those who join in June 2015 and afterwards)
Objectives:
To introduce the fundamentals of Financial Accounting.
To provide adequate knowledge in the concept and principles of accounting.
To familiarize the accounting entries in the account books.
UNIT I: Introduction (15 hours)
Financial Accounting: Meaning, Objectives, Functions, Limitation - Concepts and conventions –
Double entry system of book keeping: rules, Analysis of transactions
UNIT II: Journal and Ledger (15 hours)
Preparation of journal: advantages, Limitations – Ledger: advantages, between journal and
ledger - Subsidiary books: Purchase book, Sales book, Purchase return book, Sales return book
UNIT III: Final Accounts (15 hours)
Cash book: Single column, Double column - Trial balance: Preparation of Trading, Profit and
loss accounts and Balance sheet of a sole trader with simple adjustments
UNIT IV: Depreciation (15 hours)
Depreciation: causes, Factors influencing depreciation, Methods, Straight line method, Output
method, Machine hour rate method, Diminishing Balance Method
UNIT V Accounts of Non-Trading Organisation (15 hours)
Final accounts of Non – Trading Organization: Receipts and Payments account, Income and
Expenditure account, Difference between Receipts and payments account and income and
expenditure account, Simple problems – Capital expenditure, Revenue expenditure
Book for Study :
1. Dr.Peer Mohamed Dr. Shazuli Ibrahim, Advanced Accountancy-I, PASS
Publications, 2014.
Books for Reference:
1. P.S.Boopathi Manickam, Financial Management and Accounting,
2. R.L.Gupta .Advance Accounts .Sultan Chand and Sons
3. Aruandam and Raman , Advance Accounts. Himalaya Publications, 1999.
P.S.G.Publications,Madurai, 2010.
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ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
BUSINESS ENVIRONMENT
Class : BBA Part : III Core - 3
Semester : II Hours : 90
Subject Code : 15UBAC32 Credit : 05
Objectives:
1. To enable the student familiarize with both internal and external environment of
business
2. To emphasis the social responsibility of business.
3. To understand the ideas about LPG
UNIT I: Introduction (18 Hours)
Business Environment: Types of Environment, Internal Environment, External Environment,
Micro environment, Suppliers, Customers, Competitors, Marketing Intermediaries, Financiers,
Public - Macro environment
UNIT II: External Environment (18 Hours)
Economic Environment: Nature ,Structure, Policies, Economic conditions – Political and
Government environment – Technological Environment – Innovation - Technological leadership
and followership, Sources of technological dynamics, Impact of technology on globalization,
Time lags in technology
UNIT III: Social Responsibilities of Business (18 Hours)
Social responsibilities of business: Models, Responsibilities to different sections - Corporate
Governance: Importance, Reason for Growing Demand
UNIT IV: LPG& Industrial Policy (20 Hours)
LPG: Liberalization, Privatization: Ways of privatization, Obstacles, Benefits, Merits and
Demerits – Globalization of business: Dimensions, Features of globalization, Essential
conditions, Pros and cons of globalization- Industrial Policy1956, 1991: Public Private Joint and
Co-operative sectors - Disinvestment.
UNIT V: International Trade Issues (16 Hours)
GATT – Objectives, Evolution of GATT, GATT and WTO – Multinational Corporations:
Dominance of MNC’s, Merits and Demerits, Multinationals in India.
Text Book:
1. Francis Cherunilam.2014.Business Environment. Himalaya Publishing house
Reference:
1. Aswathappa.2004.Business Environment. Himalaya Publishing House.
2. T.R.Jain. Mukesh Trehan Ranju Trehan. 2010. Business Environment. V.K. (India)
Enterprises.2010.
3. Alok Goyal Mridula Goyal.2010.Bsuiness Environment. V.K. (India) Enterprises.
Page 8
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-4
Semester : II Hours : 90
Subject Code : 15UBAC42 Credit : 05
ENTREPRENEURIAL DEVELOPMENT
(Revised - For those who join in June 2015 and afterwards)
Objectives:
To motivate the student to become an entrepreneur
To help the student understand the modes of starting the business
To understand the functions of various financial institutions
UNIT I: Introduction (18 Hours)
Entrepreneur: Characteristics, Functions, Types – Entrepreneurship: Concept, Growth, Roles of
Entrepreneurship in Economic Development – Rural Entrepreneurs: Need, Problems, Role of
NGO’s in development of Rural Entrepreneurship
UNIT II: Women Entrepreneurship (18 Hours)
Women entrepreneurship: Concept, Functions, Recent trends, Problems, Growth, Successful
women entrepreneurs - Entrepreneurship Development Programme, Course Contents, Phases,
Evolution
UNIT III Small Enterprises and Formulation (18 Hours)
Small Enterprises: Characteristics, Objectives, Scope, Role of small enterprises in Economic
development – Form of Ownership – Project identification and Selection: Project Formulation,
Significance, Contents and formulation of a project report, Planning commission guidelines,
Specimen of a project Report
UNIT IV: Project Appraisal (18 Hours)
Project Appraisal: Methods of Project Appraisal – Institutional Support to Entrepreneurship
Development: NSIC, SIDCO, SISI, DIC and TCO
UNIT V: Industrial Sickness (18 Hours)
Tax Benefits: Need, Tax Holidays, Concessions – TQM for small enterprises: Sickness in small
business, Signals, symptoms, Consequences and corrective measures
Book for Study:
1. S.S.Khanka ,Entrepreneurial Development, Sultan Chand and sons, 2000.
Books for Reference:
1. GordenNatarajan, Entrepreneur Development, Himalaya Publications, 2009.
2. S. L. Gupta, Arun Mittal, Entrepreneurship Development, International Book House,
2012.
3. Sruti Singal, R. K. Singal, Entrepreneurship Development, S.K. Kataria & Sons, 2012.
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ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : I BBA Part : II – Allied 2
Semester : II Hours : 75
Subject Code : 15UBAA22 Credit : 04
BUSINESS STATISTICS
Objectives:
1. To make the students familiarize in the concepts of quantitative techniques.
2. To help the students for their project work in further studies.
3. To provide a very short history of the use of statistics.
UNIT I: Introduction (15 Hours) Statistics: Nature, Stages – Collection of data: Methods, Primary data, Secondary data, Relative
merits and demerits – Sampling: methods, merits and demerits
UNIT II: Classification of data (15 Hours) Classification of data: Characteristics, Rules, Types: Geographical, Chronological, Qualitative,
Quantitative – Tabulation of data, Difference between classification and tabulation, Rules, Types
- Diagrammatic representation of data – Rules – Types – One dimensional, Two dimensional,
Three dimensional, Pictogram, Cartogram
UNIT III: Measures of Central Tendency (15 Hours) Measures of central tendency: Mean, Median, Mode, Harmonic Mean - Range - Quartile
Deviation - Standard deviation
UNIT IV: Correlation & Regression (15 Hours)
Karl Pearson’s Co efficient of correlation: Simple problems - Regression: Difference between
correlation and regression, Simple problems
UNIT V: Index Numbers & Time Series Analysis (15 Hours) Index numbers: Methods of constructing: Paasche, Laspeyre, Bowley, Fisher’s Index Method -
Analysis of time series: Components, Secular trend, Graphical method, Semi average method,
Moving average method, Method of least squares
Note: 60% of questions must be asked on problems and 40% on theory.
Text Book:
1. R.S.N Pillai & Bagavathi. 2012. Business Statistics. Sultan Chand and Sons
References: 1. Arumugam and Issac.2007.Business Statistics. New Gamma Publishers.
2. D.Kathamba Rajan. 2011. Economic and Business Statistics. Himalaya Publishing House.
3. Sharma. 2011. Business Statistics : Problems and Solutions Pearson
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ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core -5
Semester : III Hours : 90
Code : 12BAC234 Credit : 05
ORGANIZATIONAL BEHAVIOUR
Objectives:
1. To provide the theoretical knowledge about the scientific decision making process and
problem
solving techniques.
2. To familiarize the concept of modern management process.
3. To give an idea about the behavioral aspects of an individual in the organization.
UNIT I (18 Hours)
Organisational Behaviour – Definition – Nature and Scope – Need for studying OB – OB
process Models of OB.
UNIT II (18 Hours)
Individual Behaviour – Personality – Concept – Determinants – Types – Theories Perception –
Meaning – Perceptual process – Factors affecting perception.
UNIT III (18 Hours)
Group behavior – Definition – Characteristics- Theories – Types – Stages of group formation –
Group behavior – Group norms – Group cohesion – group role – Inter group behavior – Inter
group conflicts – Group decision making.
UNIT IV (18 Hours) Organisational conflicts – definition – sources – Types – Aspects – Conflict process – Conflict
management – stress management – symptoms – measurement – sources- consequences –
manage with stress.
UNIT V (18 Hours) Organisational Change - Meaning – Forces for change – Types of change –
Resistance of change – Overcoming resistance to change – Organisational Development –
meaning – Objectives – Models – Factors influencing OD Intervention.
Text Books :
1. S.S.Khanka, Organizational behavior –Chennai McMillan, 2012.
2. Robbins.S, Organisational Behaviour - X edition. - Prentice-Hall, India, 2006.
References:
1. Gupta K.Joshy Rosy, Organizational behavior –Kalyani Publishing House, 2003.
2. Suja R.Nair, Organizational behavior –Himalaya Publications – Mumbai, 2004.
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ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-6
Semester : III Hours : 90
Code : 12BAC334 Credit : 04
COMPANY ORGANISATION
Objectives:
1. To know about the provisions available for public and private companies
2. To give in depth knowledge about the basic requirements for starting the new ventures.
3. To impose the knowledge about the various administrative structure of the company.
UNIT I (18 Hours)
Definition of company – Features - kinds of Companies – Company formation Memorandum
and articles of association – Prospectus.
UNIT II (18 Hours) Board of directors, Managing Directors, – Appointment – Rights, Duties and Liabilities –
Terminations - Secretary and Auditor – Appointment – Rights and duties and liabilities.
UNIT III (18 Hours) Company Meetings Kinds - Notice of meeting - Quorum minutes, proxies – Resolution.
UNIT IV (18 Hours) Prevention of oppression and Mismanagement – Powers of NCLT – Powers of Central
Government.
UNIT V (18 Hours) Winding up of companies and dissolutions – Reasons – Modes of Winding up.
Text Book:
1. N.D.Kapoor, Elements of Company Law – Sulthan Chand & Sons – New Delhi, 2008.
2. Gulshan S.S and Kapoor G.K, Business Law including Company Law – Sulthan Chand
& Sons, 2006.
3. Jain N.K, Company Law and company law practices – Deep and Deep Publications –
New Delhi, 2007.
Reference:
1. Gogna P.P.S, Text book of company law –Chand and Company Limited – New Delhi,
2006.
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ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-7
Semester : III Hours : 75
Subject Code : 12BAC134 Credit : 04
MARKETING MANAGEMENT
Objectives:
1. To help the students to gain in depth knowledge about marketing management.
2. To help the students to develop their marketing skills
3. To impart knowledge about 4P is of Marketing.
UNIT I (15 Hours)
Nature and scope of Marketing- Role of marketing with Special reference to India –
Concepts of marketing – Consumer Behaviour – Buying motives – Consumer Decision making.
UNIT II (15 Hours)
Product – Product Classification – Product planning and policies – New Product
Development – Product modification, Product diversification and product elimination –
Branding and packaging – Product life cycle.
UNIT III (15 Hours)
Pricing – Methods of price determination – Cost oriented pricing – Demand oriented
pricing, - competitive pricing – New product pricing – Product line pricing – geographical
pricing – psychological pricing.
UNIT IV (15 Hours)
Channel of distribution – channel of functions – factors to be considered in channel
selection – retailing and wholesaling.
UNIT V (15 Hours)
Advertising – Objectives – Advertising as a process of communication – type of
advertising – Message selection.
Text Books:
1. Ramasamy and Namakumari, Marketing Management.Macmillan publications, 2006.
2. Pillai.R.S.N, Modern marketing and principles and practices of marketing.Sultan,
Chand and Sons, 2006.
Reference:
1. Philip Kotler, Marketing Management. Prentice Hall, 2007.
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ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Allied-3
Semester : III Hours : 75
Code : 12BAA334 Credits : 04
BUSINESS MATHEMATICS
Objectives:
1. To enable the students to acquire knowledge of mathematics and their use in business
decision making.
2. To provide the knowledge about basic analytical Knowledge in Mathematics
3. To acquire the knowledge in Matrices
UNIT I (19 Hours)
Sets: Basic concepts – subset – operations on sets – Applications – Cartesian product of two sets
– Functions: Functional representation – Finding Functions
UNIT II (17 Hours)
Matrices: Basic concepts – types - Solving a system of Linear equation using Matrix inversion -
Rank of Matrix.
UNIT III (10 Hours)
Analytical Geometry: Introduction – Distance between two points, Equation of straight line
(slope – Intercept form, Slope – Point form – Two Point form).Intersection of two lines –
Equation Parallel line, Perpendicular line – Break Even Analysis.
UNIT IV (15 Hours)
Differential calculus – Rules - Sum Rule – Product rule Quotient rule
UNIT V (14 Hours)
Optimization - Functions of function rule – Simple problems - Criteria for Maxima – Minima –
Applications
Text Book:
1. Jayaseelan and Sundaresan, 2003. Business Mathematics - S.Chand & Company.
References:
1. J.K.Sharma, Business Mathematics Theory and Applications - One Books, India, 2007.
2. Dr.Harbons Lal, Business Mathematics for C.A (P.E.-1) – Sulthan Chand, 2003.
3. Qasi Zameeruddin V.K.Khanna S.K.Bhambri, Business Mathematics – Vikas publishing
House Pvt.Ltd, 2001.
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ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : UG Other Science Part : IV NME-1
Semester : III Hours : 45
Code : 12BNES32 Credit : 02
INTRODUCTION TO MARKETING MANAGEMENT
Objectives:
1. To help the students to gain in depth knowledge about marketing management.
2. To help the students to develop their marketing skills
3. To impart knowledge about 4P’s of Marketing.
UNIT I (9 Hours)
Nature and scope of Marketing- Concepts of marketing – Consumer Behaviour – Buying
motives – Consumer Decision making.
UNIT II (9 Hours)
Product – Product Classification – New Product Development – Branding and packaging –
Product life cycle.
UNIT III (9 Hours)
Pricing – Methods of price determination – Cost oriented pricing – Demand oriented pricing, -
competitive pricing – New product pricing.
UNIT IV (9 Hours)
Channel of distribution – channel of functions – factors to be considered in channel selection –
retailing and wholesaling.
UNIT V (9 Hours)
Advertising – Objectives – Advertising as a process of communication – type of advertising –
Message selection.
Text Books:
1. Ramasamy and Namakumari, Marketing Management.Macmillan publications, 2006.
2. Pillai.R.S.N. Modern marketing and principles and practices of marketing.Sultan Chand & Sons,
2006.
Reference:
1. Philip Kotler, Marketing Management.Prentice Hall, 2007.
Page 15
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : II Year BBA B.Com & IT&M Students Part : Core Elective-1
Semester : III Hours : 60
Code : SEBA313 Credits : 03
EXECUTIVE COMMUNICATION – I
Objectives:
1. To emphasis the development of both soft hard skills for smooth managerial functions.
2. To understand the preparation and development of business letters and reports.
3. To learn the trends in communication and application for effective managerial functions.
Unit I (12 Hours)
Business Communication – Objectives – Importance – Principles of letter writing – structure and
layout of letters.
Unit II (12 Hours)
Types of communication – Barriers of communication – Modern communications – Modern
Electronic communication system.
Unit III (12 Hours)
Circular letters – Job application letters – sales letters – Quotations – Orders and tenders.
Unit IV (12 Hours)
Status enquiries – Trade and bank references – Bank and insurance correspondence.
Unit V (12 Hours)
Correspondence with public authorities and other agencies.
Text Book:
1. Pillai. R.S.N and Bagavathy Norman Lewis – Commercial Correspondence and office
management – Goyal Publication – New Delhi – 2005
Reference:
1. Mohan & Sharma – Business Correspondence – TATA McGrew Hill – New Delhi –
2008
2. Rajendra Pal and J.S.Kolahalli – Essentials of Business Communications – Sultan and
Sons – New Delhi – 2007
3. Sharma R.C Mohanakrishna – Business Correspondence and Report Writing – TATA
McGrew Hill Publication – 2nd
edition – New Delhi – 2008.
Page 16
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : U.G. (SFC) Part : Self Learning Course
Semester : III Total hours : --
Code : Credit : 03
BODY LANGUAGE
Objectives:
To help the students to understand the concept of Body language
UNIT I
Body language in Interpersonal communication – use of body language – Communicating methods –
Types of body language – The impression – Stages – Body language during job interviews – Do’s and
Don’ts
UNIT II
Eye contact – Use – Grammer – Gaze behavior – Methods to improve best eye conduct – Facial
expressions – Types – Face facts – Importance of smile.
UNIT III
Head movements – Talking heads – listening heads – Head gestures – Basic head positions – Gesture
and body movements – Common gestures – Thumb displays – Face gestures – Evaluation.
UNIT IV
Posture and Stance – Types – Posture research – Proximity and orientation – Territories – Seating
arrangement – Status, proximity and orientation.
UNIT V
The touch behavior – Bodily conduct and touching – Dominant and submissive handshakes –
appearance and physique – Body shape and size – body language for sales person – Top ten body
language.
TEXT BOOK:
1. Dr.Shalini Varma.2008. Body language your success mantra. S.Chand and company ltd. New
Delhi
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ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-8
Semester : IV Hours : 90
Code : 12BAC145 Credit : 05
SERVICES MARKETING
Objectives:
1. The course aims at making students understand concepts, philosophies, processes and
techniques of managing the service operations of a firm.
2. To understand the difference between product and services marketing
3. To study about the kinds of services prevails in the recent scenario
UNIT I (18 Hours)
Services marketing - Introduction – Types - Nature - Characteristics.
UNIT II (18 Hours)
Classification of services – Difference between goods and products – Service marketing
management – organizing marketing planning – Analyzing opportunities – Selecting target
market – Developing the services marketing mix.
UNIT III (18 Hours)
Services marketing mix - Product – Pricing – Promotion - Place
UNIT IV (18 Hours)
People in service- Process and Physical evidence.
UNIT V (18 Hours)
Marketing of services – Bank marketing – Tourism Marketing – Hospital and Airline marketing.
Text Books:
1. Vasanthi Venu Gopal , Raghu.V.N, Service Marketing – Himalaya Publishing House, 2000.
References:
1. S.M.Jha, Services Marketing – Himalaya Publishing House, 2003.
2. S.Rajendra narkundar, Services Marketing – Tata McGraw-Hill- New Delhi, 2004.
3. Rama Mohana Raok, Services Marketing - Pearson Education, 2000.
4. Govind Apte, Services Marketing - Oxford University Press, 2000.
Page 18
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-9
Semester : IV Hours : 90
Code : 12BAC244 Credit : 04
BUSINESS ECONOMICS
Objectives:
1. To enable the students to learn the basic principles of economics and its application in the
decision making in the business.
2. To understood the profit, profit policies, cost volumes relationship..
3. To become skilled at the demand analysis and various cost aspects in the business.
UNIT I (18 Hours)
Business Economics – Definition – Nature and scope – Relationship with other field – Decision
making and forward planning.
UNIT II (18 Hours)
Objectives of a modern firm – Role of a managerial economist – Demand forecasting – Purpose -
methods
UNIT III (18 Hours)
Consumption theories – Law of diminishing Marginal Utility – Law of demand – Elasticity of
Demand Price Income, Advertisement.
UNIT IV (18 Hours)
Pricing methods and problems – Cost plus target pricing – Marginal cost pricing - Going rate
pricing – Customary prices pricing new products – Specific pricing problems.
UNIT V (18 Hours)
Cost Analysis – Cost concepts – Classifications – Cost – Output relationship – Break Even
Analysis.
Text Book:
1. S.Sankaran, Managerial Economics - Margham Publications, 2001.
References:
1. Maria John Kennedy, Managerial Economics - Himalaya Publishing House, 2000.
2. S.N.Maheswari, Business Economics - - Himalaya Publishing House, 2000.
Page 19
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : III Core-10
Semester : IV Hours : 75
Code : 12BAC344 Credit : 04
BUSINESS LAW
Objectives:
1. To know about the regulatory laws applicable to Indian industries
2. To familiarize with the various provisions of the industrial law.
3. To provide in-depth knowledge about the basic eligibility for obtaining benefits provided by
the company.
UNIT I (15 Hours)
Law of contracts Essential elements of a valid contract – Kinds of contract - Offer and
Acceptance – legal rules - Capacity to contract – Minor – Persons of unsound mind – other
persons – other disqualifications
UNIT II (15 Hours)
Law of partnership – Definition – Characteristics of partnership – Formation of partnership and
duration of partnership – Registration of firms – Rights, Duties and liabilities of partners – Types
of partners – Reconstitution of a firm – Dissolution of a firm – Modes of dissolution.
UNIT III (15 Hours)
The Factories Act, 1948 - Definition of Factory - Health safety and welfare measures - The
Workmen‘s Compensation Act, 1923- Disablement – Partial and Total disablement, employer
and liability for compensation – Occupational diseases,
UNIT IV (15 Hours)
Payment of Wages Act- payment of wages, permissible deductions from the wages limits on
deductions. Payment of Bonus Act- Employer eligibility and disqualification for bonus section 8
and 9 computation of gross profit - Minimum Bonus, Maximum bonus, time limit for payment
of bonus.
UNIT V (15 Hours)
The Industrial Disputes Act 1947 - Definitions of Industry – Industrial Disputes – procedure
for settlement of Industrial disputes – Conciliation machinery – Works committee – Court of
enquiry – Tribunals – Arbitration - strikes lockouts, layoff and retrenchment.
Text Books:
1. N.D.Kapoor , Elements of Mercantile Law –– Sultan Chand and Sons, 2007.
2. Baluchandar .K.R., Business Law – Himalaya Publications, 1999.
References:
1. Gulshan SS, Kapoor G.K – Business Law –New age International, 2000.
Page 20
ARUL ANANDAR COLLEGE (AUTONOMOUS) – KARUMATHUR
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : BBA Part : Allied - 4
Semester : IV Hours : 75
Subject Code : 12BAA444 Credit : 04
OPERATIONS RESEARCH
Objectives:
1. To impart the knowledge of Quantitative decision making skills
2. To learn the feasible solution and optimum solution for the resource management.
3. To help the students to acquire problem solving skills.
UNIT I (15 hours)
Introduction to Operations Research – Meaning, Definition – Evolution of the Discipline –
Important definitions of Operations research – General methodology in OR – Various OR
Problems – Scope – Advantages - Limitations
UNIT II: (15 hours)
Introduction to Linear Programming – Critical Examples – Development of Linear Programming
model - Graphical method – Simplex method – Solving a simplex problems - Problems with only
slack variables.
UNIT III: (15 hours)
Transportation problem – Mathematical model for transportation problem – Types – Methods to
solve transportation problem – Transshipment model – Assignment problem –Zero one
programming model.
UNIT IV: (15 hours)
Network Techniques – Shortest Path model – Minimum spanning tree problem – Maximal flow
problem – CPM – PERT.
UNIT V: (15 hours)
Game theory – Graphical method for 2Xn or mX2 games – LP approach for game theory -
Introduction to Queuing theory – Basic waiting line models (M/M/1): (GD/a/a)- (M/M/C):
(GD/a/a)
Text Books:
1. Baskar S , Operations Research, Anuradha Agencis, Kumbakonam, 2006.
References:
1. Kapoor.V.K., Operations Research, Prentice Hall of India, New Delhi, 2006.
2. Panneerselvam R. ,Operations Research, Prentice Hall of India, New Delhi, 2006.
3. Sharma.J.K., Quantitative Techniques for Managers, Macmillan India Ltd., Chennai, 2007.
4. Srinivastava U.K, Shenoy G.V,Sharma S.C, Quantitative Techniques for Managerial
Decision, Second Edition, Prentice Hall of India. New Delhi, 2006.
5. Vohra.N.D, Quantitative Techniques in Management, TATA McGraw Hill. New Delhi, 2005.
Page 21
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : II Year BBA B.Com & IT&M Students Part : Core Elective 2
Semester : IV Hours : 60
Sub. Code : 12BAE143 Credit : 03
EXECUTIVE COMMUNICATION – II
Objectives:
1. To highlight the skills for smooth decision-making functions.
2. To be aware of the preparation and progress of business letters and reports.
3. To study the emerging trends in communication and application for effective managerial
functions.
UNIT – 1 PRESENTATION SKILLS (12 Hours)
What is presentation – Presentation Skills – Elements of presentation – use of aid – designing a
presentation – Advanced visual support for business presentation – types of visual aid.
Unit – 2 NEGOTIATION SKILLS (12 Hours)
What is a negotiation – nature and need for negotiation – factors affecting negotiation – stages of
negotiation process – negotiation strategies.
Unit – 3 EMPLOYMENT COMMUNICATION (12 Hours)
Introduction – Writing CVs – Group discussions – Interview skills- Impact of technological
advancement on Business Communication- Communication networks – Intranet – Internet –
emails.
Unit – 4 GROUP COMMUNICATION (12 Hours)
Meetings – Planning meetings – Objectives – Participants – Timing – Venue of meetings –
Leading meetings.
Unit – 5 VERBAL COMMUNICATION (12 Hours)
Target group profile – Developing Decision Making Skill – Listening, Feedback, Public
speaking – Practice Presentation – Non verbal communication.
Text Book:
1. Dr,Nageshwar Rao, Dr.Rajendra P.Das – Communication Skills – Himalaya Publishing
House - 2010
Reference Books:
1. P D Chaturvedi, Mikesh Chadurvedi - Business Communication: concepts, Cases, and
Applications - Pearson education – 2004
2. Mary Ellen Guffey – Business Communication, Process and Product - Thompson
Learning 3/E – 2002.
3. Penrose, Rasberry, Myers – Advanced Business Communication - Thompson Learning
4/E – 2002.
4. M Ashraf Rizvi – Effective Technical Communication – TATA McGrew Hill – 2005.
Page 22
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
Class : B.Com & B.A.(English Literature) Part : IV NME -2
Semester : IV Hours : 45
Subject Code : 12BNEA 42 Credit : 02
INTRODUCTION TO OFFICE MANAGEMENT
(For Arts Students)
Objectives:
Help the students understand the functions of management and Administration
To give ideas about how to manage the office
To understand the basic concept of Index and filing system
Unit –I (9 Hours)
Office Management - Functions of Office Management– Functions of Manager-
qualities - Modern Office – Merits and Demerits
Unit-II (9 Hours)
Office Location- Merits and Demerits of rural and urban area- merits of good layout-
office furniture
Unit-III (9 Hours)
Types of correspondence- Classification of files- Essentials of Filing System – Merits
and Demerits of Correspondence.
Unit-IV (9 Hours)
Indexing - Methods of Indexing - Merits and Demerits - Office Stationery- Purchase
Procedure.
Unit-V (9 Hours)
Office Appliances- Importance- Types of Appliances- Administration and
Correspondence
Book For Study :
1. R.S.N. Pillai and Bagavathi, Office Management, Sultan Chand and Sons Publishing
House, New Delhi, 2010.
Books for Reference:
1. B.N.Tandon, Manual of office management and correspondence, Prentice Hall
Publication, 1999.
2. C.B.Gubta, Office Organization and Management, Sultan Chand and Sons Publishing
House, New Delhi, 2012.
Page 23
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR – 625 514
DEPARTMENT OF BUSINESS ADMINISTRATION
GROUP DISCUSSION
Class : U.G. (SFC) Part : Self Learning Course
Semester : IV Hours : --
Code :12SLBA43 Credit : 03
Objectives:
To introduce the students to study about Group discussion in Interview
UNIT I
Group Discussion – Concept – Methodology – Components – Leadership – Role
players – Positive and negative traits – Suggestions – Success in a Group discussion.
UNIT II Myths of group discussion – Generating Ideas for discussion – technique for evaluation.
UNIT III Presentation skill – Importance – preparation – structuring the presentation communication aids –
Delivery – Dealing with nerves – Making a great first impression – Phrasing and delivering the speed.
UNIT IV Interview – Perspective- Major objective – Importance – Techniques – Advantages and disadvantages
– Appearing for an interview- Types of questions expected.
UNIT V Interview process – Writing a resume – Qualities of a candidate – Telephonic interview – Criteria for
evaluating a candidate.
TEXT BOOK:
1. Hari Mohan Prasad and Rajnish Mohan. 2012. How to prepare for Group Discussion
and interview. Tata McGrew Hill, New Delhi
Page 24
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
OPERATIONS MANAGEMENT
Class : BBA Part : III Core-11
Semester : V Hours : 90
Subject Code : 12BAC155 Credit : 05
OBJECTIVES
1.To introduce the basic concepts of operations management.
2. To explain the techniques of decision making in Production management
3. To provide theoretical combination of the various process to production.
UNIT I (18 hours)
Operations Management – Definition – Functions – History - Production planning and control –
Objectives – Importance – Levels – Factors Determining Production planning and control –
Advantages – Difference between production planning and control.
UNIT II (18 hours)
Plant location and layout- Importance of plant location – Factors responsible for choice of plant
location – Multi plant location problems - Factors affecting plant layout- Objectives–Types -
Techniques – Building design - Plant maintenance – Objectives – Functions - Types - Merits and
demerits –
UNIT III (18 hours)
Production system – Continuous – Intermittent – Mass flow production – Batch and job order -
Works study – Objectives – Importance – Components - Method study - Indicators –
Techniques – Charts for method study – Process chart – Schematic Process chart – Charts for
men and machine - work measurement.
UNIT IV (18 hours)
Materials Management – Meaning – Definition – Organization - Stages – Importance –
Purchasing – Meaning and definition – Objectives – Functions – Methods – Steps – Store
keeping – Meaning – significance – Functions – Workings of stores department.
UNIT V (18 hours)
Material handling – Objectives - Principles – Equipments - Quality control – Objectives – Phases
– Steps – Specifications - Control charts.
Text Book:
1. GoelB.S., Productions and Operations Management, PragatiPrakashan Publication, New Delhi,
2004.
Books for References:
1. Aswathappa AK, SridharaBhat K, Production Management, Himalaya Publications house,
New Delhi, 2005.
2. PannerSelvam, Production and Operations Management, Prentice Hall of India, New Delhi,
1999.
Page 25
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
HUMAN RESOURCE MANAGEMENT
Class : BBA Part : III Core -12
Semester : V Hours : 90
Subject Code : 12BAC255 Credit : 05
OBJECTIVES:
1. To understand the changing environment of the HRM and the role of the HR
managers.
2. To learn the recruitment process and the application of the IT.
3. To learn the importance of the training and development.
UNIT I (18 hours)
Human Resource Management – Definition – Concepts – Objectives – Functions- Nature of
HRM – Scope of HRM- Role and Qualities of HR Manager – Organizational structure, Types of
Organization.
UNIT II (18 hours)
Human Resource Planning, Importance, Objectives, Factors Influencing HRP – Job Analysis:
Need, Process, Benefits – Job Specification, Content –Job Description, Content - Job evaluation,
Objectives, Methods – Recruitment: Sources, Merits and Demerits- selection procedure
UNIT III (18 hours)
Wages and Salary Administration, Objectives, Factors influencing wage policies, Methods of
payment of wages – Training and Development, Need, Importance, Methods of Training,
Process, Essentials of a Good Training Programme.
UNIT IV (18 hours)
Trade Union, Need, Functions, Problems of Trade Unions Movement in India - Industrial
Relations, significance, Causes for poor IR, Remedial Measures – Industrial Disciplinary system,
Objectives, Causes of Indiscipline, Procedure, Types of Punishment – Grievance Handing
system , Causes, Grievance redress procedure.
UNIT V (18 hours)
Performance Appraisal, Methods – Collective Bargaining, Characteristics, Objectives,
Guidelines of Successful Collective Bargaining, Process – Workers participation in management,
Objectives and Forms of WPM.
Text Book:
1. Memoria,C.B., Personnel Management, Prentice Hall of India, New Delhi, 2003.
References:
1. J.Jeyasankar, Human Resource Management, Margham Publication, Chennai, 2011.
2. Bhaskaran Chatterjee, Human Resource Management, Sterling Publisher, New Delhi, 2004.
3. Cynthia D, Personnel Management, Chennai all India Publishers, Chennai, 1997.
Page 26
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
RESEARCH METHODOLOGY
Class : BBA Part : III Core -13
Semester : V Hours : 75
Subject Code : 12BAC354 Credits : 04
OBJECTIVES: 1. To understand the various techniques of sampling.
2. To learn the various methods of analysis of data and its applicability in the decision
Making.
3. To prepare a good research report.
UNIT I (15 hours)
Research methodology – An Introduction – Meaning – Objectives – Types _ Significance –
Research Process - Criteria of Good Research- Research methods Vs. Research Methodology-
Research Approaches- Motivation in Research.
UNIT II (15 hours)
Sampling Fundamentals – Need for Sampling – Sample Size and its determination - Sampling
Design – Census and Sample Survey – Steps in Sampling Design –Criteria of selecting a
sampling procedure- Characteristics of a good sample design – Methods of Data Collection.
UNIT III (15 hours)
Measurement and scaling Techniques –Measurement in Research – Measurement Scales –
Techniques of developing measurement tools – Scaling – Meaning of scaling – Important scaling
techniques - Analysis of Data – Interpretation.
UNIT IV (15 hours)
Hypothesis formulization – Basic concepts concerning testing of Hypothesis – Procedures for
Hypothesis testing – Limitations – Types, Characteristics.
UNIT V (15 hours)
Report Writing- Importance – Steps – Types – Layout Format of report writing - Problems
encountered by Researchers in India – Role of computer in Research, Use of Library in
research.
Text Book:
1. Kothari.C.R., Research Methodology, Methods and Techniques, Wiley Easters Ltd. New Delhi,
2002.
References:
1. Donald R.Cooper and Pamela S.Schindler, Business Research Methods, TATA McGraw
Hill.New Delhi, 2005.
2. Rao K.V., Research Methods for Management and Commerce, Sterling Publications,
Chennai, 2002.
Page 27
ARUL ANANDARCOLLEGE (AUTONOMOUS), KARUMATHUR – 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
FINANCIAL MANAGEMENT
Class : BBA Part : III Core-14
Semester : V Hours : 75
Subject Code : 12BAC454 Credits: 04
OBJECTIVES
1. To be taught the basic objectives and functions of financial management.
2. To study its application in financial decision making.
3. To provide a focus on capital expenditure appraisal methods.
UNIT I (15 hours)
Financial Management – Definition – Nature – Scope - History – Objectives of the firm- Profit
maximization Vs Wealth Maximization Functions of Finance – Investment decisions- Financing
decision – Dividend Decision – Organization of finance function – Controller Vs Treasurer.
UNIT II (15 hours)
Sources of capital – Security financing – Shares – Equity shares – Preference shares – Relative
merits and demerits - Internal Financing – Retained earnings – Depreciation - Loan financing –
Term loans – Specialized Financial Institutions – IDBI – ICICI – IFCI – IIBIL – SIDBI – SFC’s
– UTI - Short term sources – Innovative sources of capital – Venture capital – lease financing –
Seed capital – Bridge finance – Euro issues.
UNIT III (15 hours)
Cost of capital – Cost of equity – cost of preference – cost of debt – cost of retained earnings –
Weighted average cost of capital - Simple problems – Capital structure – Determination –
Optimum capital structure – Simple problems.
UNIT IV (15 hours)
Working capital management – Determination of working capital – Types – Simple problems -
Cash budget – Managing Cash- – Simple problems
UNIT V (15 hours)
Capital Budgeting – Evaluation methods – Pay back period method – Accounting Rate of return
- Net present value method –Internal rate of return - Simple problems. Dividend decision -
factors affecting dividend decision, Forms of dividends – stock dividends and stock split.
Note: 60% of questions must be asked on Theories and 40% on Problems.
Text Book:
Sharma, Gupta, Financial Management – Kalyani Publishers, 2001.
References :
1. Prasanna Chandra, “Financial Management – Theory and Practice” – Tata McGraw Hill,
New Delhi, 1994.
2. I.M.Pandey, “Financial Management” - Vikas Publishing, New Delhi, 2000.
Page 28
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
COMPUTER APPLICATION IN BUSINESS
Class : BBA Part : III SBE-1
Semester : V Hours : 60
Subject Code : 12BAE152 Credits : 02
OBJECTIVES:
1. To demonstrate knowledge of the main computer applications used in business and be able to
choose the appropriate application for a given task.
2. To identify computer hardware and peripheral devices.
3. To create basic documents, worksheets, presentations and data bases.
UNIT I: COMPUTER FUNDAMENTALS (12 hours)
Introduction to computers: Definition – Characteristics- Building blocks of Computer –
Functioning of a computer – components of computer system Hardware – Input devices- Output
Devices – Processor- storage – software- operating system.
Windows: Definition – Desktop – Taskbar – Utilities – Windows Objects.
UNIT II: MS WORD (12 hours)
Introduction to Ms word – Starting word – Window layout – File menu : Opening and closing a
document – Saving a document – Page setup – Printing a document – Edit menu: Undo- Redo –
Cut – Copy- Paste – Go to – Find and Replace – View menu: Ruler – Tab setting – Tool bars _
header and footer – Insert menu: Page break – Format menu: Font setting – Paragraph
Formatting – Left Align – Right Align – Justify – Bullets and Numbering – Tools Menu – Spell
Check and Grammar – Using autocorrect – Thesaurus – Table menu: Creating a table – Inserting
– Deleting rows and columns – Table Auto Formatting.
UNIT III: MS EXCEL (12 hours)
Introduction to Excel – Window Layout – Working with Worksheet – Entering data into cells –
Moving and Copying Cell contents – Printing a worksheet – Formatting Worksheets –
Alignment of cell contents – Working with Fonts, Borders and cell – Using Functions – Creating
a chart.
UNIT IV: MS ACCESS (12 hours)
Introduction to Access – Database – Relational Database – Creating Tables – Setting
Relationship – Queries – Forms – Reports.
UNIT V: POWERPOINT (12 hours)
Introduction to PowerPoint- Window Layout – Slide – Creating a presentation using
AutoContent Wizard- Creating a presentation using Templates – Creating a Blank presentation –
Transition Effects – Animation Effects – Saving a presentation.
Text Book:
1. Anita Goel. 2013. Computer Fundamentals. Pearson Education India. New Delhi.
References:
1. David Reed. 2007. Basic introduction to computer science. Prentice Hall India. New Delhi.
2. Xavier.C. 2005. Basic Concepts of Computer. Tata McGraw Hill, New Delhi.
Page 29
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
STRESS MANAGEMENT
Class : All U.G.Courses Part : Self Learning Courses
Semester : V Hours :
Subject Code : Credits : 03
Objectives: -
1. To provide evidence about the correlates/consequences of stress; and evaluate the role of
moderating variables in stress health/well being linkage.
2. To highlight the importance of social and psychological processes in the experience of health
and illness.
Unit 1
Coping Response and Health Buffers:
Understanding the coping process, coping options, Extinguishing maladaptive reactions to
distress, Strengthening adaptive reactions to distress, Thriving under pressure, Aerobic exercise,
Nutrition, Sleep, Healthy pleasures.
Unit 2
Managing Self and Relaxations Methods:
Self – talk and stress, Turning self – talk into a positive force, Application of reprogramming,
Managing anger, Meaning and purpose: the spiritual dimension of wellness, The relaxation
response: antidote to distress, Relaxation methods
Unit 3
Managing time :
Time, stress, and health: A universal challenge, Managing time: Guidelines and technique
Unit 4
Social support:
Social ties: A stress – resistance resource, Two relationships of social support to well – being,
The challenge of building and using social support.
Unit 5
Personal Wellness and Social Commitment:
Constructive maladjustment, Altruistic egoism and egoistic altruism, Helping and wellness
Heroism and responsibility, looking ahead
Books for Reference –
1. Pestonjee, D.M. (1999). Stress and Coping. (2nd) New Delhi: Sage publication.
2. Cartwright, S and Cooper, C. L. (1997): Managing workplace stress, New Delhi: Sage
3. Walt Schafer (2000). Stress management, (4th ed).New Delhi: Wadsworth – Cengage
learning India Pvt. Ltd.
4. Lazarus, R. S. & Folkman, S. (1984). Stress, Appraisal and Coping, New Yourk;
Springer Publishing Company, Inc.
Page 30
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
SALES MANAGEMENT
Class : BBA Part : III Core-16
Semester : VI Hours : 90
Subject Code : 12BAC165 Credits: 05
OBJECTIVES:
1. To make the student familiarize in the concept related to Sales.
2. To equip the students to became an efficient and innovative sales manager
3. To teach the process and theories of selling.
UNIT I (18 hours)
Sales management – Definition – Objectives and Scope – Sales Organization, Types of sales
Organization structure, - Sales Forecasting, Importance, Methods of sales Forecasting – Sales
budget, Methods and Benefits of sales Budget.
UNIT II (18 hours)
Sales territories – Factors deciding territories- Sales Quotas- Types of Quotas –Sales Man’s
Reports, Types of reports – Ethics of Sales person.
UNIT III (18 hours)
Recruitment and selection of sales man- sources of recruitment -selection procedure. Salesman
Training, Methods of training – Developing a training programme, -Compensation and methods
of Compensation.
UNIT IV (18 hours)
Nature and importance of personal selling – Qualities of successful sales person. Art of sales
man ship. Personal selling situations -Theories of selling
UNIT V (18 hours)
Process of selling- Prospecting - Pre approach - Approach, Methods of approaching prospects, -
Presentation, Important aspects of presentation- Handling objections, Types of Objections-
Closing the sales, Methods of closing and Follow-up.
Text Book:
1. Davar, Salesmanship and Advertising, Progressive Publications, New Delhi, 2007.
References:
1. Patel J.S.K., Salesmanship and Publicity, Sultan Chand Publications, New Delhi, 2002.
2. Sahu P.K and Raut K.C., Salesmanship and Sales Management, Vikas Publications., Chennai,
2005.
3. Verna Aggarwal R.K. Sales Management, Forward Book Depot, New Delhi, 2004.
Page 31
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
EXPORT DOCUMENTATION & PROCEDURE
Class : BBA Part : III Core-17
Semester : VI Hours : 90
Subject Code : 12BAC265 Credits: 05
OBJECTIVES:
1. To familiarize the students with the basic procedure and documents which are essential for
export trade and other government policies.
2. To aware about the government policy related to the export.
3. To equip the students with the update information on the procedures of foreign trade
financing, costing, and pricing for export and the various institutions involved in export
finance.
UNIT I (18 hours)
Introduction – Foreign Trade, export and import, Balance of payment – Equilibrium in balance
of payment, Meaning and methods of foreign payment – credit instruments and means of foreign
payments, Role of RBI.
UNIT II (18 hours)
Introduction of foreign trade – Financial institutions and export trade, payment exports. Duty
Draw Back credit scheme, Buyers credit scheme - Bid Bond and Quarantine against exports,
factoring and forfeiting. EXIM Bank of India. Lending programs, line of credits, differed
payments exports.
UNIT III (18 hours)
Indian Institute of Foreign Trade - Trade Development Authority - State Trading Corporation.
UNIT IV (18 hours)
Terms of trade and Shipping Documents – Related to Export bills - Marin Insurance policy -
Invoices and certificates and other documents.
UNIT V (18 hours)
Supplementary documents, Customs document and procedure – Packing marketing and quality
inspection - Terms used in Foreign exchange documentary - Export control – Licensing
authorities – Concessions - Statutes - Breaches and penalties.
Text Book:
1. Ramagopal C., Export Import Procedure and Documentation and Logistics, New Age
International Publishers, Chennai, 2006.
Reference:
1. Francis Cherunilam, Export Marketing, Himalaya Publishing House., Chennai, 2004.
2. Jeevanandam.C. Foreign exchange & Risk management, Sultan Chand & Sons., New Delhi,
2006.
3. Meena Pandy M.S. Export Marketing, Himalaya Publishing House. New Delhi, 2002.
Page 32
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
ADVERTISING THEORY & PRACTICES
Class : BBA Part : III Core -18
Semester : VI Hours : 75
Subject Code : 12BAC364 Credits : 04
OBJECTIVES:
1. To promote the skills of various advertising techniques
2. To insist the students to enter into the field of media and advertisement.
3. To assist the students become creative personality in their area of their interest.
UNIT I (15 hours)
Advertising meaning- Definition - Nature and Scope- Communication and advertising
objectives- Importance and Value of objectives- Approaches to objective setting.
UNIT II (15 hours)
Classification of advertising- Economic efforts of advertising social aspects of advertising-
Ethics in advertising – MRTP Commission.
UNIT III (15 hours)
Advertising budget– Budgetary process – Advertising budget approaches – advertising research
– Evaluating advertising effectiveness- Time of measurement
UNIT IV (15 hours)
Advertising media planning – Media selection consideration - Use of computer and models for
media strategy - Media weight theories – Classification of media
UNIT V (15 hours)
Advertising agency types – Selecting an agency – Agency compensation – Creative strategy
planning and development – Creative process and advertising – Advertising layout – Current
issues in advertising
Text Book:
1. Agarwal.P.K. Advertising Management An Indian Perspective, Pragati Prakashan
Publication, Meerut, 2005.
References:
1. Batra, Myres, Aaker, Advertising Management, Prentice Hall Publications, New Delhi, 2005.
2. Chunnawalla, Kumar, Sethiam Subramanian, 4th
Edition, Advertising Theory and Practice,
Himalaya Publication. New Delhi, 1996.
3. Rathoor, Advertising Management, Himalaya Publication House, Mumbai, 1996.
*****
Page 33
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
BUSINESS POLICY & STRATEGIC MANAGEMENT
Class : BBA Part : III Core -19
Semester : VI Hours : 75
Subject Code : 12BAC464 Credits: 04
OBJECTIVES:
1. To help the student to analyses the various environments of the firm.
2. To help the students to learn the process of strategic decision making, implementation and
evaluation of corporate policies.
3. To integrate the knowledge gained in various functional areas to make business decisions from
the manager’s point of view in the global and Indian context.
UNIT I (15 hours)
Concepts of Strategy: Defining strategy, levels at which strategy operates – Approaches to
strategic decision making – Mission and purpose, objectives and goals – Strategic business unit –
Functional level strategies.
UNIT II (15 hours)
Environmental Analysis and diagnosis – Concept of environment and its components –
Environment scanning and appraisal – Organizational appraisal – SWOT analysis
UNIT III (15 hours)
Strategy formulation and choice of alternatives – Strategies – Modernization, diversification,
integration – Merger, Take over and Joint strategies – Turnaround, divestment and liquidation
strategies.
UNIT IV (15 hours)
Generic competitive strategies – Cost leadership, differentiation – Focus, Value Chain Analysis –
Bench Marking - Grand strategies -BCG approach – Michel Porter’s approach.
UNIT V (15 hours)
Strategy implementation – Issues in strategy implementation – Strategy evaluation – overview of
strategic evaluation – Strategic control – Techniques of strategic evaluation and control.
Text book:
1. Azhar Kazmi, Business Policy and Strategic Management, Tata McGrew-Hill Publishing
House, New Delhi, 2007.
References:
1. Hax A.C. Strategic Management: An Integrative Perspective, Prentice Hall, New Delhi, 2007.
2. Pearce& Robinson, Strategic Management, All Indian Travellors, New Delhi, 2005.
3. Samul C. Certo and J.Paul Peter, Second Edition, Strategic Management Concept And
Application, Tata Mcgrew Hill. New Delhi, 2004.
Page 34
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
TALLY 11
Class : BBA Part : IV SBE-2
Semester : VI Hours : 60
Subject Code : 12BAE162 Credit : 02
OBJECTIVES:
1. To understand the concept of accounting software.
2. To list down the user classification and to explain comprehensive accounting system.
3. To learn accounting and inventory management system.
UNIT I (12 hours)
Introduction: Tally – Features – Tally license - Gateway of Tally - Creating
Company – Loading/Selecting – Shutting a company – Altering an existing
company – Buttons on the button panel – Configuring company.
UNIT II (12 hours)
Accounting information:Menu related to Accounts – Groups - Creation of Groups (single &
Multiple groups) – Creation of ledger (single & Multiple) – Cost categories and Cost centers
(single & Multiple) – Display, Alteration, Deletion – Buttons on the button panel.
UNIT III (12 hours)
Vouchers in Tally: Configuring vouchers - Creation of vouchers – Pre-defined Vouchers –
Contra- Purchase – Sales – Payment – Receipt – Journals – Memo – Optional vouchers –
Reversing journals – Post dates vouchers – Pure inventory vouchers – Receipt note voucher –
Rejections in voucher – Rejections out voucher – Stock journal voucher – Physical stock voucher
–Display, Alteration, Deletion – Modifying vouchers – buttons on the button panel.
UNIT IV (12 hours)
Inventory information: Stock groups (Single & Multiple) Stock categories (Single & Multiple)
– Stock items (Single & Multiple) – Display, alter, deletion. Godowns: Creation of Godowns
(Single & Multiple) – Unit of measures (Single & Compound) – Display, alteration and deletion.
UNIT V (12 hours)
Reports: Trial Balance – Balance Sheet – Profit and Loss account – Stock summary – Ratio
analysis – Display menu – Daybook – Cash flow and funds flow – Bank Reconciliation
Statement – Internet Capabilities – E-Mail – Web Publishing – Keyboard Shortcuts - VAT
Text Book:
1. Namrata Agrawa, Tally 11 Course Kit., Dreamtech Press, 2012.
Reference:
2. Firewall, Computer Accounting with Tally 9.2., Laxmi Publications, 2006.
Page 35
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
RETAIL MANAGEMENT
Class : All U.G.Courses Part : Self Learning Courses
Semester : VI Hours : 60
Subject Code : Credit : 02
UNIT I
Introduction – what is retail – Characteristics – Role of services in retailing – Functions –
Retailing strategy – Retailing industry in India – Classification of retail units.
UNIT II
Market Segmentation – Introduction – Market segementation – Benefits – Criteria for
effective market – kinds of market – Dimensions of segmentation.
UNIT III
Retail location strategy – introduction – Importance, levels, Types – product and
merchandise management – types of suppliers – pricing – Introduction – approaches and
strategies – Promotional mix.
UNIT IV
Retail in India – Introduction – Traditional Retail formats – Retailing in rural India –
Modern Retail formats in India.
UNIT V
Relationship Marketing in Retailing – Introduction – Relationship Marketing strategies in
Retailing – Relationship marketing in the organized Vs Unorganized retailing sector.
Text Books:
Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastave.2005.Retail Management.Oxford University
Press.
Page 36
ARUL ANANDAR COLLEGE (AUTONOMOUS), KARUMATHUR- 625514
DEPARTMENT OF BUSINESS ADMINISTRATION
SCHEME OF EVALUATION
DEPARTMENT OF BUSINESS ADMINISTRATION
Question pattern for Core, Core Electives, Allied, Non-Major Electives and Skill Based Electives
Time: 3 hours
Maximum marks: 100
S.No Section Marks
1 Section A
Multiple Choice Questions 10 X 1 = 10
2 Section B
Short Answers and Definitions. 5 X 2 = 10
3 Section C
Five questions with internal choice. 5 X 7 = 35
4 Section D
Three questions in about 500 words out of five choices. 3 X 15 = 45