“Jai Jawan, Jai Kisan”19, 2014 | PTI VADODARA: Kerala Tourism's total revenue, both direct and indirect, touched the Rs 22,926.55-crore mark in 2013, compared to Rs 21,125 crore

“Jai Jawan, Jai Kisan”

One of the first slogans coined by Government of India after getting independence was

Soldier protected the nation and Farmer fed the nation

The leaders of that period understood the importance a soldier and a farmer had in building the nation

Somewhere in between our political leaders and our government officials forgot this.

Now, we the farmers are in a helpless situation and need to find a solution on our own for our survival.

Agriculture is passing through a period of crisis

• On one side the price of the products produced by the farmer is coming down, on the other side his cost of production is going up

• The price that the farmer gets for the product that he produces in comparison to his input cost is not remunerative.

• Farming is a labor intensive activity. Shortage of labor and high labor cost has increased the production cost of everything that the farmer produce.

• Wild animals are entering the farm and are causing havoc. • Most farmers are selling their land and are asking their

children to look for other professions for livelihood.

What is the reason for this crisis? The reason is simple

In a poor country Farmer is a Rich Man In a rich country Farmer is a Poor Man

We need to understand that with every percentage point growth of the Indian Economy,

We the Farmers of this nation will become poorer and poorer

India’s GDP Annual Growth Rate averaged 6.04 % from 1951 to 2015

India's economy has became the world's fastest growing major economy

from the last quarter of 2014, replacing China

Do we have a solution for this problem? Yes, we have.

What is the solution?

The solution is to change ourselves from

Farmer to Agripreneur

The solution is to change the activity that we do from

Agriculture to Agripreneurship

Who is an Agripreneur? Agripreneur is an entrepreneur, combining his love of farming and

agriculture with business.

What is Agripreneurship?

Agripreneurship is simply entrepreneurship in

the agriculture sector.

How can the farmer become an Agripreneur? How can Agriculture become Agripreneurship? By creating 3 revenue streams that compliment each other

1. Livestock Farming 2. Farm Tourism 3. Increased revenue from Agriculture using Farm

mechanization, Open type Precision Farming, Contract farming and by avoiding middlemen.

Where do we start? Let us start by identifying water source

By making ponds Or

By widening & deepening the small streams in our farm to retain water even is summer season

Ponds are needed for

Irrigation, Fish & Livestock farming and Farm tourism

A Pocline / JCB can do this in a few hours

What next? Rubber – as per Rubber Board recommendation, can be

planted with a spacing of 22 Ft X 10 Ft

Advantage of Rubber is that the space-in-between can be used for • Intercropping of CO-3 or CO-4 Fodder Grass

• Making sheds of 12 Ft X 24 Ft for livestock farming

• Making tents of 12 Ft X 24 Ft for Farm tourism

Inter-cropping Rubber with CO-3 or CO-4 Fodder Grass This helps in Live Stock Farming

Similarly Coconut – as per Coconut Board recommendation, can be planted

with a spacing of 25 Ft X 25 Ft

Advantage of Coconut is that the space-in-between can be used for

• Intercropping of CO-3 or CO-4 Grass

• Making sheds of 12 Ft X 24 Ft for livestock farming

• Making tents of 12 Ft X 24 Ft for Farm tourism

• Intercropping of Fruits and vegetables

Farm mechanization?

And increase productivity Mechanization can reduce labor cost

Farm Mechanisation & Open type Precession Farming with Fertigation

1. All of us know how much wages have increased in the last 10 years. Just

imagine the wages that we will have to pay 10 years from now.

2. Our success in the days to come will depend on our ability to reduce labour

cost and increase productivity / revenue.

3. To maximise productivity / revenue from agriculture Open Type precession

Farming with fertigation is required.

4. We all know that for rubber, instead of applying fertilizer once a year if we

can apply the same quantity of fertilizer in four dozes it will give better

results.

5. Same way for any crop with fertigation, we can apply fertilizer once a week

or once in 3 days

6. Fertigation can reduce labour cost and increase growth & crop

Open type Precession Farming with Fertigation Approximate cost per acre Rs.40,000/-

Open Type Precession Farming can help in achieving high productivity from Agriculture

We all know that middlemen make more money than farmers. How can we stop this?

By supplying directly to Retail Chains By doing Contract Farming for Food Processing Industries

Livestock Farming?

Chicken, duck, goat, cow and fish farming are possibilities which a farmer can explore along with growing CO-3 or CO-4 grass as intercrop.

The meat and fish produced can be supplied to retail chains.

This can be done on a profit sharing basis with the workers. This will help in employee retention.

The excretions from cow, goat and chicken are good manure and can help in reducing the money spend for buying manure.

What are the advantages of livestock farming?

What are the advantages of livestock farming?

Chicken, duck, mutton, beef and fish are in great demand and prices go up very frequently.

Instead of spending money for weed cutting, weeds can become food for our cows and goats.

Farm-tourism?

Selling an experience which a tourist will not get in a Five-star Hotel

Selling Fun on the Farm

Who are our target customers?

Youngsters who have grown up in cities are the potential customers.

We have cities like Bangalore, Chennai & Hyderabad nearby, which have large number of IT & other professionals.

Who are our target customers?

Kerala is also emerging very strongly in IT.

We can give the young professionals an opportunity to see and experience farm life

Only temporary structures Tents on Elevated Platforms

Which do not fall under the Kerala Government building rules

Farm-tourism does not mean expensive buildings

Farm-tourism does not mean expensive buildings

Only temporary structures Tents on Elevated Platforms

Which do not fall under the Kerala Government building rules

We provide A/c Tents

With the best facilities

Farm-tourism does not mean cheap tourism

We provide A/c Tents

With the best facilities

Farm-tourism does not mean cheap tourism

A tourist will not get this in a Five-star Hotel

We can offer a different experience

What can we offer through Farm-tourism?

The experience of Milking a Cow

Can a tourist get this in a Five-star Hotel? How much does it cost us to provide this? Think




The experience of Milking a Goat

Angling



The experience of Harvesting Fruits & Vegetables



Farm Fresh Food – A different Experience Vegetables & Fruits which a tourist has harvested with his/her own hands Fish which a tourist has caught with his/her own hands Milk which is fresh from the Cow / Goat Fresh Meat – Rabbit, Goat etc.



The experience of Driving a Tractor



The experience of walking with family in the farm



Knowledge



River Rafting





Cycling



Trekking



Rock climbing

The experience of Driving a Jeep





The experience of Swimming in a river or pond

The sound of flowing water



Kerala is ranked as on of the best tourist destinations in the world

National Geographic Travel recognised Kerala to be one of the 50 must see destinations of a lifetime and one of the 10 paradises of the World.

Travel and Leisure rated Kerala to be one of the 100 great trips for the 21st century.

Lonely Planet, world's most trusted travel brand, presented 'Lonely Planet Magazine India Travel Awards 2012', showcasing the experiences most loved

by travellers in India.

Kerala was awarded with the 'Best Destination for Families' in India.

In a poll conducted by Smart Travel Asia, an independent online travel magazine, Kerala has been ranked as the third best holiday

destination, after Bali and Phuket.

Trip Advisor's

2010 Travellers’ Choice Destination Awards ranked the serene hills of Munnar in Kerala

as Asia’s second best destination after Tokyo

Kerala Tourism's total revenue touches Rs 22,926.55-crore mark August 19, 2014 | PTI VADODARA: Kerala Tourism's total revenue, both direct and indirect, touched the Rs 22,926.55-crore mark in 2013, compared to Rs 21,125 crore in 2012, a senior Kerala Tourism official said here today. "Foreign exchange earnings earned by the state's tourism trade went up from Rs 4,571.69 crore in 2012 to in 2013. The increase in earnings reflects how well the state's travel trade has done in the global market," Kerala Tourism Director P I...

Kerala is already ranked as one of the best tourist destinations in the world. We the farmers of Kerala have in our procession the most beautiful

properties in Kerala

Then what are we waiting for Let us capitalise on this great opportunity

In tourism, unlike other business When there are more Resorts, Hotels & Farm-stays in a locality

That locality becomes a Tourist Destination

Let us create Tourist Destinations across Kerala

How much does a Tent Cost?

How much does a Tent Cost?

Pattern 2 Tent Size:12ftx24ft Varandha:12ftx6ft Bedroom/Drawing Room: 12ftx12ft Dressing/Toilet: 12ftx6ft Side wall:7ft Centre Height:12ft 1. Top Layer + sidewall outside: Imported Fabric from Korea 400 GSM with Heat Seal 2. Second Layer on Top only: 400GSM Imported Fabric from Korea with Heat Seal 400GSM 3. Third Layer on Top + Sidewall Inside: Coloured cotton Sitting. Cost Rs.82,100/- With Metal Structure. Main pipe:1.5inch T,S Pipe:2.0 Inch Installation Charges: Rs.7000/-Per Tent Note: 1.Above cost is Ex-Factory with Packing. 2.Transport Extra as actual. 3.Vat Extra as Actual. 4.Payment Terms: 70% on order confirmation Balance Before Delivery. Regards Randhir Singh Raj Tents 7,Hanwant Colony, Rai ka Bagh Jodhpur(Raj)342001 Phone:0291-2511731 Cell:09414301562,09799802662 Email:[email protected],[email protected]

In addition to this 1. The cost of the raised platform made of steel - Rs.40,000/- Approx. 2. Cost of 1.5 Ton Air Conditioner 3. Cost of Furniture & Fixtures 4. Cost of Toilet fittings 5. Cost of Electrical Fittings

Approximate cost of a tent like this will be Rs.2,50,000/- In addition to the tent, we should have

• Customer Reception • Restaurant – (Need Permanent

Building with Building number and Electricity connection. Electricity connection to the tents can be extended from this connection)

• Generator • Staff Quarters • Kitchen

Let us form Agripreneur clusters -To reduce our initial cost of construction, through collective bargaining

-To reduce the cost of marketing farm-stay, through collective marketing

-To get better price, for the agricultural products that we produce

Let us make

Rich Farmer &

Profitable Agriculture

A reality

Let us Create 3 revenue streams from our land that compliment each other - Revenue from Livestock Farming - Revenue from Farm-tourism - Increased revenue from Agriculture

Let us become Agripreneurs

Let us start doing Agripreneurship

Let us capitalise on this great opportunity

Presentation by:

Roshan Kynadi

Kynadi Plantations

Mobile: +91 98950 94940 E-mail: [email protected]

Villa no.74, Skyline Meadows,

Eranhipalam, Kozhikode, Kerala Pin: 673 020

“Jai Jawan, Jai Kisan”19, 2014 | PTI VADODARA: Kerala Tourism's total revenue, both direct and indirect, touched the Rs 22,926.55-crore mark in 2013, compared to Rs 21,125 crore

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