Center Of Management Studies (CMS)
Center Of Management Studies (CMS)
A Summer Internship Project Report on A STUDY on Angel Broking
Demat Account In partial fulfilment of the requirement for
Program:SEMESTER IISubject:PROJECT
Year:JUNE-JULY 2014Duration:45 DAYS
SUBMITTED BYEXAM NO.NAME OF STUDENT
13124321002Desai Gunjan R
SUBMITTED TO
GANPAT UNIVERSITYCenter for Management Studies
Certificate from the Faculty GuideThis is to certify that the
dissertation submitted in partial fulfillment for the award of MBA
(Financial services) of Center for Management Study, Ganpat
University is a result of the bonafide research work carried out by
MR. GUNJAN DESAI under my supervision and guidance. No part of this
report has been submitted for award of any other degree, diploma,
fellowship or other similar titles or prizes. The work has also not
been published in any journals/Magazines.
Signature of the FacultyGuide______________ Name
ofFacultyGuide:____________________
Students DeclarationI hereby declare that this report, submitted
in partial fulfilment of the requirement for the award for the MBA
(F.S), to Center for Management Study, Ganpat University is my
original work and not used anywhere for award of any degree or
diploma or fellowship or for similar titles or prizes.I further
certify that without any objection or condition subject to the
permission of the company where I did my summer project, I grant
the rights to Center For Management Study, Ganpat University to
publish any part of the project if they deem fit in
journals/Magazines and newspapers etc. without my permission.
--------------------------------- Signature
Name: Desai Gunjan R Class: MBA (F.S) SEM- II Roll No: 02
PREFACEThis Research Project Report has been prepared in partial
fulfilment of the requirement for the Subject: Project (Financial
Services) of the Semester II in the Semester JUNE-JULY 2014. For
preparing the Research Project Report, We have visited the company
during the suggested duration of 45 days to avail the necessary
information. The blend of learning and knowledge acquired during
our practical studies at the company is presented in this Research
Project Report. Our main focus and study was on Debit Account with
reference to Angel Broking Ltd in Ahmedabad region.We have put up
my best efforts and enumerated every possible information while
survey and analysis in the research to make this Research report a
satisfactory report.It was a great opportunity and memorable
experience interacting with people working there, collecting
information regarding their job and acquiring knowledge.Lastly, we
have tried our level best to prepare the best informative
report.
ACKNOWLEDGEMENTIt was indeed an opportunity for us to do
research study on Debit Account with reference to Angel Broking Ltd
in Ahmedabad region to Prepare a Research Project Report on the
same during Semester II. During our Research study preparation ,we
learnt many interesting things about the Research, along with the
aspects of its process and as a whole. We would hereby take this
opportunity to show our gratitude towards all our faculties for
what we have learnt during Research Study. A good response,
explanation of concepts and co-operation given by whole staff
helped us in gaining knowledge and solving our queries..I feel
immense pleasure to thank prof. Ujal mehta, Principal, C.M.S.
Ganpat University. For making available all faculties in fulfil the
requirements for the research report.I also feel immense pleasure
to Branch Manager Mr. Amit Soni Of Angel Broking Ltd.
EXECUTIVE SUMMARYIn its broadest sense summer training project
report is necessary to make the students of business school
familiar with the industrial environment prevailing in the
world.
done my project in ANGEL BROKING LTD. which is a leading company
in finance industry. The main objective of my project was to Demat
Account. The training design included departments, and their
training needs, month of training, sequence of training and methods
of training. A proper matrix was formed differently for each level
highlighting the re It also includes different skills workshop
including the contents, objectives of the skills imparted to the
employees. Most important in training process are the ice breakers
and games which help the trainees in feeling relaxed and
refreshed.Each level in organization was considered as separate
entity and training procedure for them was also different.
TABLE OF CONTENTS FOR PROJECT REPORT Particular Page No.
Front Page
Certificate
Preface
Acknowledgement
1 Introduction8
2 Company Profile9
3 Literature Review18
4 SWOT Analysis21
5 Discussion on Training22
6 Demat Account of Angel Broking25
7 Buying and Selling32
8 Need for the study34
9 Competitors35
10 Objective37
11 Research Methodology38
12 Data Analysis and Interpretation40
13 Finding50
14 Limitation52
15 Suggestion53
16 Conclusion54
17 Bibliography55
18 ANNEXURE (contains questionnaire)56
IntroductionAngel Broking's tryst with excellence in customer
relations began in 1987. Today, Angel has emerged as one of the
most respected Stock-Broking and Wealth Management Companies in
India. With its unique retail-focused stock trading business model,
Angel is committed to providing Real Value for Money to all its
clients.
The Angel Group is a member of the Bombay Stock Exchange (BSE),
National Stock Exchange (NSE) and the two leading Commodity
Exchanges in the country: NCDEX & MCX. Angel is also registered
as a Depository Participant with CDSL. FSWA is into FINANCIAL
PLANNING which involves selling of financial products like D-mat
account, corporate FDs, mutual funds and insurance.
Angel Broking ltd Transacting and investing simplified. Get
ready to change the way you transact and invest in financial
products and services. Whether you wish to transact in equity,
equity & commodity derivatives, prefer to invest in mutual
funds, life & general insurance products or avail money
transfer and money changing services, you can do it all through
reliance money. Simply open a Angel demat account and enjoy the
convenience of handling all your key financial transactions through
this one window.In my project I explain in brief about the company,
about financial planning, about Demat Account, and almost all the
things that I have learned so that others can also read and learn
from my experience.
Angel Broking LimitedCOMPANY BACKGROUNDAngel broking ltd.
already has a presence in India through company Law, incorporated
on December, 1997. It offers world-class financial planning and a
wide range of wealth management products to mass affluent and
affluent customer segments. Angel Broking limited provides a
complete range of financial products and services that include
equity broking (internet based online trading as well as offline
trading), financial planning, insurance, investment products,
equity research, demat account and more. Angel Broking Limitedis
one of the leading and professionally managed stock broking firm
involved in quality services and research. Angel Broking Limited is
a corporate member of The Stock Exchange, Mumbai.The membership of
the company with The Stock Exchange Mumbai was originally in the
name of Mukesh R. Gandhi, which was eventually turned into a
corporate membership in the name of Angel Broking Limited.Angel
Broking Limited is managed by Mr. Dinesh Thakkar and he is well
supported by Mr. Mukesh Gandhi, a fifteen years veteran in the
market.The group is well supported by a professional and qualified
research team and efficient operations and back office team, which
comprises of highly dedicated and qualified individuals. Angel has
an in-house, state of art research department.Angel believes in
reaching out to the customer at the farthest end rather than by
reaching out to them. The company in its endeavour to give its
client the best has opened up several branches all over Mumbai,
which are efficiently integrated with the Head Office.Angel Broking
Limited is primarily into retail stock broking, with a customer
base of retail investors, which has been increasing at a compounded
growth rate of 100% every year. The company has huge network
sub-brokers in Mumbai and other places outside Mumbai, registered
with SEBI, who act as Chanel partners for the company. The company
presently has total staff strength of around 150 employees who are
spread accordingly across the head office and all the
branches.Angel has empowered its physical presence throughout India
through various strategies which it has been adopting efficiently
and effectively over a period of time, like opening up of branches
at various places, tie-ups with various agencies and sales agents,
buy-outs of smaller regional outfits and appointment of sub-brokers
and franchisees.Moreover Angel has been tapping and including high
net-worth and self-employed individuals it its vast array of
clients.Angel has always strived in the direction of delivering
ultimate client satisfaction and developing stronger bonds with its
customers and chose partners. Angel has a vision to introduce new
and innovative products and services regularly. Moreover Angel has
been one among the pioneers to introduce the latest technological
innovations and integrate it efficiently within its
business.Mission: To create long term value by empowering
individual investors through superior financial services supported
by culture based on highest level of teamwork, efficiency and
integrity.VISION: To provide best value for money to investors
through innovative products. Trading/Investments Strategies State
of the art technology and personalized service.
Customer PromiseThey are passionate about their customers'
success and promise to deliver exceptional service with every
meeting, interaction and dealing. They strive to offer simple,
straightforward, friendly and trustworthy service. They are a
financial company with a different attitude.
ANGEL DEALING IN
LIFE INSURANCECOMMODITYMUTUAL FUNDEQUITY
MilestonesOctober,2013
Angel Broking has been awarded the 'Top performer in equity
segment' of the year - BSE. We thank and congratulate each one of
you for your best endeavors which fetched us the award.
October,2011
Angel Broking bagged the Dun & Bradstreet Equity Broking
Awards 2011 for 'Best Retail Broking House' and 'Fastest Growing
Equity Broking House' (Large Firms) at Dun & Bradstreet Equity
Broking Awards 2011.
March,2011
Angel Broking was awarded with 'Best in Contribution Investor
Education & Category Enhancement of the year' and 'Best
Commodity Research of the year'.
November ,2010Angel Broking bags the coveted Major Volume Driver
Award by BSE for 2009-10
October, 2009Angel Broking bags the coveted Major Volume Driver
Award by BSE for 2008-09
August, 2008Angel Broking crosses 5,00,000 mark in unique
trading accounts
March,2007Angel Broking crosses the benchmark of 2,00,000 unique
trading accounts
October,2006Angel Broking bags the coveted Major Volume Driver
Award by BSE for 2005-2006
July,2006Angel Broking launches Portfolio Management Services
(PMS)October,2005Angel Broking wins the prestigious Major Volume
Driver Award by BSE for 2004-2005
September,2004Angel Broking launches Online Trading Platform
facilitating easy and hassle-free trading for its
customersNovember,1998
Angel Capital and Debt Market Ltd. incorporated as a member of
NSE
December,1997
Angel Broking Ltd incorporated as a wealth management, retail
and corporate broking firm
Angel Broking LtdBoard of DirectorMr. Dinesh ThakkarFounder
Chairman & Managing Director The Angel Group of Companies was
brought to life by Mr. Dinesh Thakkar. He ventured into stock
trading with an intention to raise capital for his own independent
enterprise. However, he recognised the opportunity offered by the
stock market to serve individual investors. Thus Indias first
retail-focused stock-broking house was established in 1987. Under
his leadership, Angel became the first broking house to embrace new
technology for faster, more effective and affordable services to
retail investors. Mr. Thakkar is valued for his understanding of
the economy and the stock-market. The print and electronic media
often seek his views on the market trend as well as investment
strategies.Mr.Lalit ThakkarDirector ResearchMr. Lalit Thakkar is
the motivating force behind Angels highly acclaimed Research team.
Hes been a part of the senior management team since the Angel
Groups inception. His technical and fundamental outlook has
provided impetus to Angels market research team. Research-based
& personalized advisory services are Angels forte, and Mr.
Lalit Thakkar has undoubtedly been the brain behind it. When it
comes to analyzing the market, Mr. Lalit Thakkar is truly a genius.
His hands-on experience and fundamental knowledge of the market can
predict the market trend early. His views on the market trend are
often quoted in the print and electronic media.Mr. Amit
MajumdarChief Strategy OfficerA chartered Accountant by
qualification, Mr. Amit Majumdar is a key member of Angels
strategic decision-making process. He has been with the group since
August 2004. He has handled several functions of the group like
finance and operations, to name a few. He has rich experience in
finance, investment banking, treasury, consultancy and advisory
services. Mr. Majumdar has led many successful initiatives for the
group. Before joining the Angel Group, Mr. Majumdar has been
associated with Rabo India Finance, Ambit Corporate Finance and
Ernst & Young.Mr.Rajiv PhadkeExecutive Director HR & Corp.
CommunicationsMr. Rajiv Phadke has actively contributed to the
Groups growth over the last four years. Holding a major in Finance,
Mr. Rajiv Phadke is a strategic thinker with expertise in the field
of corporate planning, international marketing, financial services,
brand-building, HRD and quality management. With over 32 years of
experience, Mr. Phadke has successfully led SBUs and financial
companies from concept to commissioning. His career horizon spans
Motilal Oswal Securities, Times Guaranty Financials, Nagarjuna
Securities and Tata Exports Ltd. He is also a well-known speaker in
the HR and business development circuit and his views are featured
on various electronic media as well.Mr. Vinay AgrawalExecutive
Director Equity Broking Mr. Vinay Agrawal leads the Equity Broking
business at Angel, which comprises Business Development,
Operations, Product Development and E-broking initiative. He is
actively involved in exploring new ways to adopt technology for
business enhancement. A Chartered Accountant by qualification, Mr.
Agrawal began his career with the Angel Group as Finance and
Operations Consultant, and since then hes quickly climbed up the
corporate ladder.Mr.Nikhil DaxiniExecutive Director - Sales and
MarketingWith an MBA in finance, Mr. Nikhil Daxini has been
instrumental in introducing the concept of professional marketing
of broking services at Angel. His area of focus is Business
Development, Risk Management and Operations. Mr. Daxini has immense
experience in the marketing of financial products and services. He
has been associated with HDFC Bank Ltd. in the past.Mr. Hitungshu
DebnathExecutive Director - Distribution & Wealth ManagementA
marketing professional and a British Chevening scholar from the
London School of Economics, Mr. Hitungshu Debnath leads the
Distribution and Wealth Management business at the Angel Group. It
includes the distribution of Insurance, mutual funds, IPOs,
personal loans and other wealth management products. Mr. Debnath
has over 18 years of industry experience. He has been associated
with Times Guaranty Financial Ltd., Fortress Financial Services
Ltd., Alliance Capital Asset Management and HDFC Asset Management
Ltd. in the past.Mr.Mudit KulshreshthaExecutive Director - Business
Intelligence & AnalyticsMr. Mudit Kulshreshtha heads the
advance analytics and strategic business intelligence division at
Angel. With a Bachelors degree in Engineering and PhD in Economics,
Mr. Mudit Kulshreshtha has more than 12 years experience in the
field of strategy and business consulting. He has been associated
with reputed consulting firms like Deloitte Consulting India, Ernst
and Young, Arthur Andersen and WNS Global. He has advised several
big clients in the U.S. and U.K. He is also a known speaker at
public seminars and conferences organized by CII, NASSCOM, Indian
School of Business and IIT.
Mr.Ketan ShahAssociate Director - Information Technology IT is a
strategic function at Angel. And Mr. Ketan Shah is involved in the
designing of Angels IT policies and Strategies. Mr. Shah leads all
IT-related activities from planning and budgeting to implementation
and maintenance. Mr. Shah has over 18 years of industry experience.
He has been involved in various aspects of Business Operations in
his previous assignments.Ms. Pinky KothariAssociate Director -
Sales And MarketingMs. Pinky Kothari is responsible for development
and expansion of the Angel Groups business in Southern India. She
started her career at Angel as Business Development Executive. She
was then appointed the head of Surat Branch and the South Gujarat
region, before assuming the role of Associate Director. A qualified
Company Secretary and an MBA in Finance, Ms. Kothari has vast
experience in business development in the financial services
industry.
Mr.Naveen MathurAssociate Director Commodities BusinessA CFA of
1997, Mr. Mathur holds a Post Graduation degree in Financial
Management and Business Finance. He brings with him over 14 years
of experience in the financial markets. He had been associated with
Religare Commodities, Karvy Consultants and with BLB Ltd in the
past. He has been involved in several management activities,
treasury operations, corporate and strategic planning, and research
activities in Futures and Options markets in his past assignments.
Mr. Mathur is a regular speaker on all the prominent financial news
channels.SWOT ANALYSIS:-Strength:- Co-operative and Experienced
Branch Managers Good Database Trusty BrandWeakness:- Inexperienced
Staff Low awareness due to lack of advertisement. Lack of loyal
client age Developing product.Opportunity:- Untapped Market
Increased spending power Changing Mindset of Customers
Unpredictable Sensex
Threat:- Increase Number Of Competitors Stiff competition from
existing players in the market Better products
WHAT DOES ANGEL BROKING LTD. OFFERS1. Personalized
ServiceCompany believes in providing personalized service and
individual attention to each client to ensure that we understand
their goals and help them achieve it.2. Professional AdviceCompany
offers expert advice on equity and debt portfolios with an
objective to provide consistent long-term return while taking
calculated market risks. Companies approach helps clients build a
proper mix of products, and not concentrate on just one individual
product. Hence, serving long-term objectives in the best way.3.
Long-term RelationshipCompany believes that long-term vision is the
only means to steady wealth creation. However to achieve this one
also needs to take advantage of short-term market opportunities
while not losing sight of long-term objectives. Hence it partners
all its clients in realizing their long-term vision.4. Access to
Research ReportsCompany provides the clients with access to the
expert opinion of economists and analysts.5. Transparency and
ConfidentialityCompanies clients receive regular portfolio
statements from relationship managers via email. REVIEW OF
LITERATUREDematerialization or "Demat" is a process whereby the
investors securities like shares, debentures etc, are converted
into electronic data and stored in computers by a Depository.
Securities registered in the investors name are surrendered to
depository participant (DP) and these are sent to the respective
companies who will cancel them after "Dematerialization" and credit
investors depository account with the DP.Depository functions like
a securities bank, where the Dematerialized physical securities are
traded and held in custody. This facilitates faster, risk free and
low cost settlement. Depository is much like a bank and performs
many activities that are similar to a bank.When an investor buys
physical shares from the stock market, they can never be certain of
the validity of the title of shares. There were many reasons- the
sellers' signature did not match, or the certificates were fake,
forged or stolen, and so on. Demat shares are supposed to obviate
these problems. Buying shares in the demat form always guarantees
the investor a good title as soon as the settlement is over. The
biggest attraction of trading in demat shares is that the shares an
investor buys comes with a clean title and immediately after the
settlement on the relevant stock exchange. After the introduction
of dematerialization the stock market has become more transparent
and it attracts more investors day by day. If the volume increases
continuously, DPs will be in a position to decrease the charges for
opening and maintenance of demat a/c. It is observed that banks
normally levy a lower service charge compared to other depository
participants. There are some other banks which charges less
services charges for demat services than other securities
companies. When the numbers of users are more on line, the speed of
the transaction is affected. REFERENCES M. Karunakar & S.
Saravanan (May 2008 )Buckley Adrian 2008)Mrs. Archana Sinha (July
2008)
DISCUSSION ON TRAINING Students work profileI worked there with
ANGEL BROKING LTD. with a profile of sales trainee. This profile
offers me to understand the need of customer and provide them the
best deal possible with maximization of the profit, both for the
company as well as for the customer.The most important aspect for
the role of trainee is trust. So far fulfilment of the targets one
needs to: Capitalize on the old and loyal client age which can be
building slowly by advising people in the best possible way.
Generating new leads through various activities. Generation of
leads Since I was new in the field so I had to start from scratch
and generate new leads to sustain in the market.Cold calling is one
of the trusted ways of getting to the customers without meeting
them. Although the rate of conversion remained very less, for cold
calling the quality and accent remains a very important criterion.
this activity give me mixed result. I often got success and
generated many leads through it but it also landed me in awkward
position where the customer were in different mood and made us hear
words for which a marketer should be always prepared to hear.
Corporate calls always remained more difficult to crack with
respect to retail sector.The corporate were the most difficult and
most temping to get the business from. It took me one one day to
crack Hi-tech Gears.At ANGEL BROKING LTD. after getting the product
knowledge in the first week at the branch I was also allotted
distributor to work with. In the initial phase I was accompanied by
more experienced staff. After I became known to the market and
procedure I started attending calls alone only.After the third week
my performance also improved and I was able to get close to the
targets, though it looked difficult to achieve in the beginning. To
get awareness of the every product I attended diversified calls.
This helped me to implement cross selling to get better results.
LIMITATIONS:1. Cold Calling Voice and accent plays a major role.
The right time to call a customer cannot be decided, as the
customer may in a different mood at the time of calling. Time
consuming Less success rate2. Corporate Time consuming Contacts
with higher authorities play a major roleDescription of live
experience I was supposed to use the database provided by the
company to make cold calls or by directly meeting people to get new
leads.While making cold calls, we need to have: Good Communication
Skills (Voice quality is clear and articulate) Persistent and able
to bounce back from rejection Good organizational skills. Ability
to project a telephone personality (Enthusiasm, friendliness)
Flexibility: can adapt to different types of clients and new
situations.While talking to customers, I analyze their needs.
Whether they want to go for investment purpose or insurance or
both. Suggest them the plan that best suits them. If they agree to
it then either we send across the agents to close the deal or close
it themselves.
Problems faced while Customer Meeting: Customer dissatisfied
with the services. People fear that Angel Broking Being a Private
company and a new entrant may be able to sustain or not. Past
experience, word of mouth. Misguidance by agents. People do not
want insurance products. Lack of knowledge and less awareness about
demat account. People risk appetite is very low, so they are afraid
of mutual fund as well.
Success is a journey, not a destination ANGEL DEMAT
ACCOUNTSOverview of Demat AccountDemat account allows you to buy,
sell and transact shares without the endless paperwork and delays.
It is also safe, secure and convenient.In India, a demat account,
the abbreviation for dematerialized account, is a type of banking
account which dematerializes paper-based physical stock shares. The
dematerialized account is used to avoid holding physical shares:
the shares are bought and sold through a stock broker.This account
is popular in India. The Securities and Exchange Board of India
(SEBI) mandates a demat account for share trading above 500 shares.
As of April 2006, it became mandatory that any person holding a
demat account should possess a Permanent Account Number (PAN), and
the deadline for submission of PAN details to the depository lapsed
on January 2007.Is a demat account a must?Now a day, practically
all trades have to be settled in dematerialized form. Although the
market regulator, the Securities and Exchange Board of India
(SEBI), has allowed trades of up to 500 shares to be settled in
physical form, nobody wants physical shares any more. So a demat
account is a must for trading and investing.Whydemat?The demat
account reduces brokerage charges, makes pledging/hypothecation of
shares easier, enables quick ownership of securities on settlement
resulting in increased liquidity, avoids confusion in the ownership
title of securities, and provides easy receipt of public issue
allotments.It also helps you avoid bad deliveries caused by
signature mismatch, postal delays and loss of certificates in
transit. Further, it eliminates risks associated with forgery,
counterfeiting and loss due to fire, theft or mutilation. Demat
account holders can also avoid stamp duty (as against 0.5 per cent
payable on physical shares), avoid filling up of transfer deeds,
and obtain quick receipt of such benefits as stock splits and
bonuses.Steps involved in opening a demat accountFirst an investor
has to approach a DP and fill up an account opening form. The
account opening form must be supported by copies of any one of the
approved documents to serve as proof of identity (POI) and proof of
address (POA) as specified by SEBI. Besides, production of PAN card
in original at the time of opening of account. All applicants
should carry original documents for verification by an authorized
official of the depository participant, under his signature.
Further, the investor has to sign an agreement with DP in a
depository prescribed standard format, which details rights and
duties of investor and DP. DP should provide the investor with a
copy of the agreement and schedule of charges for their future
reference. The DP will open the account in the system and give an
account number, which is also called BO ID (Beneficiary Owner
Identification number). In case the BO Account at transferor DP is
a joint account, the BO Account at transferee DP should also be a
joint account in the same sequence of ownership. Rights:- You can
open more than one depository account in the same name with single
DP/ multiple DPs. No minimum balance is required to be maintained
in a depository account. You can give a onetime standing
instruction to your DP to receive all the credits coming to your
depository account automatically.
Procedure:- Fill account opening form (available with your DP).
Give your DP the duly filled account opening form with introduction
documents as may be required. Sign agreement with DP (agreement
will state rights & obligations of both parties). The agreement
will contain the fee structure of your DP. Your DP would give you a
copy of this signed agreement for your record. DP would give you
Client Id no. (Account no.) Once your depository account is opened.
This Client Id no. along with your DP Id no. Forms a unique
combination. Both these nos. should be quoted in all your future
correspondence with DP/NSDL / Issuing Company/their registrar &
transfer (R&T) agent. Your DP would give you pre-printed
instruction slips for depository services viz., dematerialization,
delivery instruction for trades, etc..Preserve these carefully.
Your DP would give you a list of deadlines for giving instructions
for various depository activities viz., transfer for effecting
sale, purchase etc.. If not, check with the DP. Required
Documents:-1. PAN card2. A canceled check,3. Voters ID4. Passport5.
Ration card6. Drivers license7. Photo credit card8. Employee ID
card9. Bank attestation10. IT returns11. Electricity/ Landline
phone billWhile they only ask for photocopies of the documents,
they will need the originals for verification. You will have to
submit a passport size photograph on which you sign across.
Procedure:- Fill account opening form (available with your DP).
Give your DP the duly filled account opening form with introduction
documents as may be required. Sign agreement with DP (agreement
will state rights & obligations of both parties). The agreement
will contain the fee structure of your DP. Your DP would give you a
copy of this signed agreement for your record. DP would give you
Client Id no. (Account no.) once your depository account is opened.
This Client Id no. along with your DP Id no. forms a unique
combination. Both these nos. should be quoted in all your future
correspondence with DP/NSDL / Issuing Company/their registrar &
transfer (R&T) agent. Your DP would give you pre-printed
instruction slips for depository services viz., dematerialization,
delivery instruction for trades, etc..Preserve these carefully.
Your DP would give you a list of deadlines for giving instructions
for various depository activities viz., transfer for effecting
sale, purchase,etc.. If not, check with the DP.Angel Demat Account
Services:-Angel Broking Transacting and investing simplified. Get
ready to change the way you transact and invest in financial
products and services. Whether you wish to transact in equity,
equity & commodity derivatives, IPOs offshore investments or
prefer to invest in mutual funds, life & general insurance
products or avail money transfer and money changing services, you
can do it all through Angel. Simply open a Angel account and enjoy
the convenience of handling all your key financial transactions
through this one window. Benefits of having an Angel account. Its
cost effective:-You pay comparatively lower transaction fees. As an
Introductory offer, we invite you to pay a flat fee of just Rs.
750/- and transact through Angel.
Its offers single:-Through Angels associates, you can transact
in equity, equity and commodities derivatives, offshore investments
mutual funds, IPOs life insurance, general insurance, money
transfer, money changing and credit cards, amongst others. Its
convenient:-You can access Angels services throughThe
internetTransaction kiosksThe phone (call & transact)Our all
India network of associates on an assisted trade. Its Safe your:-
Account is safeguarded with a unique security number that changes
every 32 seconds. This number works as a dynamics password to keep
your account extra safe.It provides you value- added services at
www.angelbroking.com, you get:- Reliable research, including views
of external experts with an enviable track record Live news updates
from Reuters and Dow Jones CEOs / expert views on the economy and
financial markets Tools that help you plan your investments, tax,
retirement, etc. in the personal finance section Risk Analyzer for
analysis of your risk profile Asset allocators to build an
appropriate investment portfolio Innovative use of technology for
facilitating
Benefits of Demat Account:-
A safe and convenient way to hold securities; Immediate transfer
of securities; No stamp duty on transfer of securities; Elimination
of risks associated with physical certificates such as bad
delivery, fake securities, delays, thefts etc.; Reduction in
paperwork involved in transfer of securities; Reduction in
transaction cost; No odd lot problem, even one share can be sold;
Nomination facility; Change in address recorded with DP gets
registered with all companies in which investor holds securities
electronically eliminating the need to correspond with each of them
separately; Transmission of securities is done by DP eliminating
Correspondence with companies; Automatic credit into demat account
of shares, arising out of bonus/split/consolidation/merger etc.
Holding investments in equity and debt instruments in a single
account.Benefit for Investors:- Demat account has become a
necessity for all categories of investors for the following
reasons/ benefits: SEBI has made it compulsory for trades in almost
all scrips to be settled in Demat mode. Although, trades up to 500
shares can be settled in physical form, physical settlement is
virtually not taking place for The apprehension of bad delivery on
Account of mismatch of signatures, forgery of signatures, fake
certificates, etc. It is a safe and convenient way to hold
securities compared to holding securities in physical form.. No
stamp duty is levied on transfer of securities held in Demat form.
Change of name, address, registration of power of attorney,
deletion of deceased's name, etc. - can be affected across
companies by one single instruction to the DP.Any number of
securities can be transferred/delivered with one delivery order.
Therefore, paperwork and signing of multiple transfer forms is done
away with. It facilitates taking advances against securities on low
margin/low interest. Points to Remember:- You may choose your DP
based on your evaluation of their reputation, service standards,
charges, other conveniences, etc. Account opening procedure should
typically take 2-5 days. In case of holdings of a partnership firm,
the account should be opened in the name of the partner(s). In case
of any difficulties, contact your DP. Only securities admitted by
NSDL can be dematerialized. The list is available with your DP.
Only securities registered in the name of the account holder can be
dematerialized. Dematerialization is normally completed within 15
days after the share certificates have reached the issuer/their
R&T Agent. Thus it may take you a month from the date you hand
over shares, to receive demat credit. Dematerialization would be
done only when the issuer / their R&T Agent is satisfied of
genuineness of securities & ownership status
Buying and Selling of DematerializationINTRODUCTIONThe procedure
for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities. The
difference lies in the process of delivery (in case of sale) and
receipt (in case of purchase) of securities.In case of purchase:-
The broker will receive the securities in his account on the payout
day The broker will give instruction to its DP to debit his account
and credit investors account Investor will give Receipt Instruction
to DP for receiving credit by filling appropriate form. However one
can give standing instruction for credit in to ones accounts that
will obviate the need of giving Receipt Instruction every time.In
case of sale:-The investor will give delivery instruction to DP to
debit his account and credit the brokers account. Such instruction
should reach the DPs office at least 24 hours before the pay-in as
otherwise DP will accept the instruction only at the investors
risk.Rights:-Dematerialized securities can be traded on those stock
exchanges connected to NSDL. At present, NSE, BSE, CSE, DSE, LSE,
BGSE, OTCEI, MSE, ISE & ASE are connected to NSDL. At these
stock exchanges, two segments would be available to trade in
dematerialized securities : Unified (erstwhile physical) segment-
In this segment delivery obligation can be met by delivering
dematerialized or physical securities at the option of the seller.
However, for a select list of securities prescribed by SEBI,
securities cannot be delivered in physical form in the unified
segment, of stock exchanges connected to NSDL. This list presently
covers 160 securities. This list has been expanded to cover a total
of 200 securities with effect from January 17, 2000. Over a period,
this list would cover all actively traded securities. Exclusive
demat segment- In this segment delivery obligation can be met by
delivering dematerialized securities only. Physical securities
cannot be delivered in the exclusive demat segment.1.
Procedure:-Trading in dematerialized securities is done through
your broker just like trading in physical securities. After your
broker executes the trade, your DP will help to deliver shares to
your broker (in case you sell) on the basis of valid instruction
given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to
his DP.Buy dematerialized securities:- You purchase securities in
any of the stock exchanges connected to NSDL through a broker of
your choice and make payment to your broker. Make sure you tell
your broker you want only demat shares. Broker arranges payment to
clearing corporation/ clearing house of the stock exchange. Broker
receives credit in his clearing account with his DP on the pay-out
day. He can immediately transfer these securities to your
depository account, provided your account is already active. Broker
gives instructions to his DP to debit his clearing account and
credit your depository account.
Sell dematerialized securities You sell your dematerialized
securities in any of the stock exchanges linked to NSDL through a
broker of your choice. You give instruction to your DP for debit of
your depository account and credit of your brokers clearing member
account at least 24 hours i.e. one working day prior to the pay-in
date or before the deadline prescribed by your DP, so that your
brokers clearing account is credited at the time arranged with him.
On the pay-in day, your broker gives instruction to his DP for
delivery to clearing corporation/clearing house of the relevant
stock exchange. The broker receives payment from the clearing
corporation / clearing house. You receive payment from the broker
for the sale in the same manner you would receive payment for a
sale in the physical mode. Points to Remember:- Trading continues
to be through brokers. In case of any problem in execution of
trade, contact your broker and if he fails to resolve the problem
you may contact the stock exchange. When you sell securities, you
have to give a delivery instruction to your DP to transfer the
securities to your brokers clearing account.
NEED OF THE STUDYThe need of the study arises because of the
reason that a trainee must understand the company, its achievements
and tasks, products and services and also to collect information
about its competitors, its products and services offered. So that,
after understanding and collecting information about the
organization and its competitors, a trainee will be able to work
well for the organization.From the study I have learned very much,
about the company as well as the strategy of the customers, which
helps me a lot at my working days.COMPETITORSHDFC HDFC BANK is one
of the leading Depository Participant (DP) in the country demat
accounts. HDFC Bank Demat services offers you a secure and
convenient way to keep track of your securities and investments,
over a period of time, without the hassle of handling physical
documents that get mutilated or lost in transit. HDFC BANK is
Depository participant both with National Securities Depositories
Limited (NSDL) and Central Depository Services Limited
(CDSL).Features & Benefits:-As opposed to the earlier form of
dealing in physical certificates with delays in transaction,
holding and trading in Demat form has the following
benefits:Settlement of Securities traded on the exchanges as well
as off market transactions. Shorter settlements thereby enhancing
liquidity. Pledging of Securities. Electronic credit in public
issue. Auto Credit of Rights / Bonus / Public Issues /Dividend
credit through ECS. Auto Credit of Public Issue refunds to the bank
account. No stamp duty on transfer of securities held in demat
form. No concept of Market Lots.Change of address, Signature,
Dividend Mandate, registration of power of attorney, transmission
etc. can be effected across companies held in demat form by a
single instruction to the Depository Participant (DP). Holding /
Transaction details through Internet / email.HDFC Bank Ltd provides
convenient facility called 'SPEED-e' (Internet based transaction)
whereby account holder can submit delivery instructions
electronically through SPEED-e website. SPEED-e offers secured
means of transaction processing eliminating preparation of
instruction slips and submission of the same across the counter to
the depository participant. The 'IDEAS' facility helps in viewing
the current transactions and balances (holdings) of Demat account
on Internet on real time basis.ICICI DIRECTICICI Direct is stock
trading company of ICICI Bank. Along with stock trading and trading
in derivatives in BSE and NSE, it also provides facility to invest
in IPOs, Mutual Funds and Bonds.Trading is available in BSE and
NSEICICI Direct offers 3 different online trading platforms to its
customers Type of Account1. Share Trading AccountShare Trading
Account by ICICI Direct is primarily for buying and selling of
stocks in BSE and NSE. This account allows Cash Trading, Margin
Trading, Margin PLUS Trading, Spot Trading, Buy Today Sell Tomorrow
and Call and Trade on phone. ICICIDirect.com website is the primary
trading platform for this trading account. They also provide
installable application terminal based application for high volume
trader.2. Wise Investment Account
Online Mutual funds investment allows investor to invest on-line
in around 19 Mutual Fund companies. ICICI Direct offers various
options while investing in Mutual Funds like Purchase Mutual Fund,
Redemption and switch between different schemes, Systematic
Investment plans, Systematic withdrawal plan and transferring
existing Mutual Funds in to electronic mode. This account also
provides facility to invest in Government of India Bonds and ICICI
Bank Tax Saving Bonds.
Active Trader account gives more personalized investment options
to the investors. It allows investor to use online and offline
stock trading. It also provides with independent market expertise
and support through a dedicated Relationship Manager from
ICICI.
Disadvantages of ICICI DirectGetting access to ICICIDirect.com
website during market session can be frustrating.OBJECTIVE To know
the perception of customers for the Angel Broking Ltd. To find the
Duration of investment in shares. To know the customers perception
towards the demat services provided by angel.
RESEARCH METHODOLOGYINTRODUCTION:-Research Methodology refers to
search of knowledge .one can also define research methodology as a
scientific and systematic search for required information on a
specific topic.The word research methodology comes from the word
advance learner s dictionary meaning of research as a careful
investigation or inquiry especially through research for new facts
in my branch of knowledge for example some author have define
research methodology as systematized effort to gain new
knowledge.METHODS OF DATA COLLECTIONIn the project work Primary
data secondary data (both) sources of data has been used .1.
Primary data collection:
Primary data may be described as those data that have been
observed and recorded by the researcher for the first time to their
knowledge. I have collected primary data through close ended
questionnaire method, filled by the investors in Ahmedabad city who
Demat account in Angel Broking.
Primary data can be collected either through experiment or
through survey.The data collection for this study was done in the
following manner:
Through questionnaire:- Information to find out the investment
potential and goal was found out through questionnaires.Through
Tele-Calling:-Information was also taken through telephone
calls.
2. Secondary sources of data:In the secondary sources of data is
used. (Internet, magazine, books, journals)Research Design:- For
the proper analysis of data simple quantitative technique such as
percentage were used. It help in marketing more accurate
generalization From the data available .I have used descriptive
type of research.Research Approach:For gathering primary data, I
have used survey approach, which is widely used method for data
collection and best suited for quantitative descriptive type of
research survey.Research Instrument: - questionnaireQuestionnaire
design: Single Respondent MethodSampling SurveyIn sampling
survey-selected sample are determinate and surveyed for collection
of relevant data for that it has employed sampling method.Here for
research purpose sampling plan is prepared. This plan called for
three decisions. Sample Unit Sample Size Sample ProcedureSampling
unit: As here my objective is to know about Customers preference
towards Angel Broking Demat Account. My sample unit consists of
Customer Of Angel Broking Ltd residing in Ahmedabad city.Sample
size: For the purpose of research 100 Customers of Angel Broking
Ltd belonging to Ahmedabad have been surveyed, and through this
their preference regarding Demat Account is judged.Sampling
procedure: To obtain representative center sample of the population
should be drawn. Thus here simple random sampling method is used
for Customers of Angel Broking Ltd
DATA ANALYSIS AND INTERPRETATIONDemographic Profile:-Q1.
Gender:-Gender Percentage of respondent
Male 80%
Female20%
Interpretation:-The above chart is explained is 80% male
respondent in share market. And 20% female respondent in share
market.
Q2. Age Group:Age of Respondent
Percentage of respondent
18-2510%
25-3520%
35-5015%
>50yrs5%
Interpretation:-The above chart show that maximum respondent age
is between 25-35 years, and minimum respondent age above 50 years,
and 30% respondent age between 35-50 years.
Q3. Qualification:-Qualification of Respondent
percentage
HSC20%
Graduate20%
Postgraduate10%
Interpretation:-The 40% is passed HSC qualified, 40% Graduate
and at last 20% is Postgraduate are invest in share market.
Q4. Occupation:-Occupation of Respondent
Percentage
Student5%
Professional10%
Businessman20%
Service15%
Interpretation:-The maximum activate on stock market is
Businessman people make a more money. Professional is 20% and
service people is 30% invest in stock market.
Q5. Annual Income:-Annual income of Respondent
percentage
1 lakh 2 lakh10%
2 lakh 4 lakh15%
4 lakh 6 lakh20%
6 lakh 10 lakh5%
Interpretation:-The above chart show that 20% respondent between
1-2 lakhs, maximum respondent is annual income between 4 lakh- 6
lakhs. And minimum annual income respondent is 10% between 6 lakh-
10 lakhs.
Primary Data:-Q1.Do You Have Demat Account? Have Demat
accountPercentage of respondent
Yes80%
No20%
Interpretation: The Above Pie Chart Explain that the customer
has 80% has a demat account. And 20% has not demat account.
Q2. Are you Invest in Share Market?Invest In Share
MarketPercentage of respondent
Yes72%
No28%
Interpretation: The Above Pie Chart 72% invests in share market
and 28% not invest .The most of people invest in share market for
the purpose make money and for fun.
Q3. In which of these Financial Instruments do you invest
into?Financial InstrumentPercentage of respondent
Mutual Fund25%
Bond16%
Online trading50%
Derivative9%
Interpretation:- This shows that although the online trading is
now rise yet, the customer sometime invest in stock market just for
fun, and maximum person are invest for the better return money
back.
Q4. Duration for Which Investor has been transact In the Stock
Exchange?Duration Transact in stock exchangePercentage of
respondent
< 1 year10%
1 year15%
2 year 20%
> 2 year5%
Interpretation:- The Above Chart show the maximum respondents
are since 2 year invests in share market. The 20 respondents is
less than 1 year. At last more than 2 year number of respondent is
only 10.
Q5. Are you aware of online Share trading?Aware of online share
tradingPercentage of respondent
Yes72%
No28%
Interpretation: Most of respondent are aware about online
trading in share market. The internet education are increase the
investors knowledge and market awareness about investing the
money.
Q6. Do you Trade frequently or occasionally?Trade Percentage of
respondent
Frequently80%
Occasionally20%
Interpretation: This pie-chart shows that the investors invest
in share market daily and some investors are occasionally.
Q7. Do you know about the facilities provided by the angel
broking?Awareness of facilitiesPercentage of respondent
Yes82%
No18%
Interpretation: This chart shows that maximum respondent aware
about facilities provided by angel broking to his investors.
Q8. Angel Broking Company Demat Account Offered a Large Number
Of Services?Large no. of services Angel BrokingPercentage of
respondent
Yes70%
No30%
Interpretation: This pie-chart shows that angel broking has
provided maximum services. Angel Broking brand image is good in
market.
Q9. Are you satisfied with the charges charged by angel broking
for opening demat account? (With Annual Maintenance Charge)
Opening Charges of Demat Account Percentage of respondent
Satisfied30
Neutral10
Dissatisfied10
INTERPRETATION:- 60% have respondent of Satisfied. 20% have
respondent of neutral, 20% have respondent of Dissatisfied.
Q10.Angel Broking Company provides a less BROKARAGE rate?Less
Brokerage RatePercentage of respondent
Yes77%
No23%
Interpretation:Above Chart Show the company provide less
brokerage rate to the investors.And increase the number of
investors.
Q11.What is the perception regarding the Angel Broking
Ltd?Perception of customer For angel broking Percentage of
respondent
Good28
Average14
Bad8
INTERPRETATION:- The customer preference is given in above
chart. 56% have respondent of Good. 28% have respondent of Average,
16% have respondent of Bad.
Finding 80% has a demat account and 20% has not demat account.
Most of respondent has invest in share market Most of respondent
has invested in share market for money return and other for fun.
50% invest on online trading, 25% invest in mutual fund, 16% bond
and 9% invest in derivatives. Most of respondent has 2 years, and 1
years experience in share market. The 80% investors invest
frequently and 20% investors invest occasionally. The maximum
respondent is aware about providing angel broking facilities. The
angel broking company provide large number of services for demat
account. Maximum respondent is satisfied with demat account charges
charged by company Angel broking provide the less brokerage rate.
56 respondents are good, 28 respondents are average and 16
respondents are bad for the perception of Angel Broking
Company.
LIMITATION The time constraint was one of the major problems.
The study is limited to the different schemes available under the
Demat account selected. The lack of information sources for the
analysis part. Geographical locations. Extreme variability in
MARKET. Some of the respondents do not give proper answers of
questions. Sample Size limited for study on the demat account.
SUGGESTION1. The Brand image of Angel Broking Ltd. is good in
market customer satisfaction the company has to provide the better
service. 2. Those investors are not activate on share market to
active them.3. The call new client and informed them about
providing guidance in share market.4. They should provide should
offers and facilities to their customers to increase their
attractiveness about demat.5. Increase fast services.6. They should
provide a better communication with their customer not
contactable.
CONCLUSION Angel Demat Account is better than other Demat
account. Angel Broking Ltd. has good return of investment. A good
brand is always welcomed over here people are aware of quality so
they go for ready to spend bucks of money. At last all conclusion
be concluded by that Angel Broking Ltd. is still growing industry
in India Angel Broking Ltd. accounts have less brokerage rate. It
provides a security with the use of special type of key.
BIBLIOGRAPHY
Websites:www.angelbroking.comwww.hdfc.comwww.icicidirect.comwww.demataccount.comAngel
debit account formBroacher, magazine, internet
QUESTIONNAIREDear Respondent, I am a student of MBA (SEM 2)
CENTER FOR MANAGEMENT STUDIES, conducting research for the purpose
of knowing The research is on the topic Angel Broking Demat Account
I would be thankful if you spare some time to answer the following
questions .Here with I assure you that data given by you will be
used only for academic purpose.DEMOGRAPHIC PROFILEPart:-1NAME:
Gender: Male [ ] Female [ ]
Age Group:-18 to 25 [ ] 25 to 35 [ ]35 to 50 [ ] above 50 [
]
Qualification:-HSC [ ] Graduate [ ]Post Graduate [ ]
Occupation Student [ ] service [ ] Business [ ] other [ ]
Annual income 1lakh -2lakh [ ] 2lakh- 4lakh [ ] 4lakh - 6lakh [
] 6lakh -8lakh [ ]
Part 2:-Q1. Do You Have Demat Account? Yes NoQ2. Are you Invest
in Share Market? Yes NoQ3. In which of these Financial Instruments
do you invest into? Shares Mutual Funds Bonds Derivatives Q4.
Duration for Which Investor has been transact In the Stock
Exchange? < 1 year 1 Year2 Year > 2 YearQ5. Are you aware of
online Share trading? Yes NoQ6. Do you Trade frequently or
occasionally? Frequently OccasionallyQ7. Do you know about the
facilities provided by the angel broking? Yes NOQ8. Angel Broking
Company Demat Account Offered a Large Number Of Services? Yes
NO
Q9. Are you satisfied with the charges charged by angel broking
for opening demat account? (With Annual Maintenance Charge)
Satisfied Neutral DissatisfiedQ10.Angel Broking Company provides a
less BROKARAGE rate? Yes NoQ11.What is the perception regarding the
Angel Broking Ltd? Good Average Bad
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