Analyzing the ROI of Video Marketing
Jun 20, 2015
Is your content marketing really making a difference? Although many marketers have embraced the idea of content marketing, many still have questions about the real impact and if their content is truly performing.
To help, Brightcove and Aberdeen launched a global research initiative with more than 1,000 global digital marketers. This research addresses several questions, including:
* How does content marketing impact website conversions?
*Does content marketing with video reduce your cost per lead?
* What are the best firms doing with content marketing?
Download the full research report and view a video interview with Brightcove VP of Marketing, Steve Rotter, and Aberdeen's CMO-in-Residence, Trip Kucera, on what content marketing strategies are working for best-in-class global marketers here: http://go.brightcove.com/bc-aberdeen-analyzing-roi
To help, Brightcove and Aberdeen launched a global research initiative with more than 1,000 global digital marketers. This research addresses several questions, including:
* How does content marketing impact website conversions?
*Does content marketing with video reduce your cost per lead?
* What are the best firms doing with content marketing?
Download the full research report and view a video interview with Brightcove VP of Marketing, Steve Rotter, and Aberdeen's CMO-in-Residence, Trip Kucera, on what content marketing strategies are working for best-in-class global marketers here: http://go.brightcove.com/bc-aberdeen-analyzing-roi
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Transcript
Aberdeen Research Methodology
Fighting the Forgetting Curve
58%
39%
0%
25%
50%
75%
Reduce traditional communications taskswith visual-based communications methodologies
Per
cent
age
of R
espo
nden
ts, n
= 1
10
Best-in-Class All Others
Audience Poll
Audience Poll
Audience Poll
On a scale from 0-10 (10 being best)how would you rate your organization’s ability to execute
a robust content marketing strategy?
Audience Poll
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