Increasing Video Conferencing Adoption, Utilization and ROI in the Enterprise Brian Gilman: Global Director, Industry Development, Enterprise
Jan 26, 2016
Increasing Video Conferencing Adoption, Utilization and ROI in the Enterprise
Brian Gilman: Global Director, Industry Development, Enterprise
2ROI Briefing│ November 2010
Agenda
How do you creating a collaborative environment
Communication Enabled Business Processes associated ROI
Adoption and Utilization Solution vs. Products Driving Business Value
3ROI Briefing│ November 2010
Achieve Collaboration
Culture
Video Deployment Goals: Expanding Business Value
Transform Business Processes
Upgrade to Video
Technology
DeployRich
Media
Deployment Stage
Adoption Stage
Absorption Stage
4ROI Briefing│ November 2010
Cost Justification Beyond Travel:Enable High Quality Collaboration
Team integration / M&A
Partner and supply chain management
Training and distance learning
Go-to-market project management
Development off-shoring
Interviewing and recruiting
Global sustainability
Telemedicine to Remote Locations
First / Crises response
Educational classroom
5ROI Briefing│ November 2010
Benefits / ROI from Telepresence
“Benchmarking the Benefits of Videoconferencing Deployments”,
– July 2009
6ROI Briefing│ November 2010
• Reduce costs and CO2 footprint
• Increase shareholder value• Maximize revenue and profitabilityF
inan
cial
• Develop closer integration• Build trust and rapport remotely• Increase partner satisfaction• Reduce partner attritionP
artn
ers
• Better, faster decision making• Improve work-life balance• Increase employee satisfaction• Recruit faster; reduce turnover
Em
ploy
ees
• Improve productivity• Increase efficiency• Encourage innovation• Competitive advantageW
orkf
low
Productivity and Effectiveness
7ROI Briefing│ November 2010
COMMUNICATIONS ENABLED BUSINESS PROCESSES
8ROI Briefing│ November 2010
Shortening Delivery Times Times w/ Polycom“Companies bring products to market 24% faster with video conferencing.”
– Wainhouse Research SurveyKey Challenges Bringing high quality products and services to
market Ensuring coordination with development teams
Solutions Video-based product design reviews Remote quality assurance inspection Supply chain management HD VoIP for connecting remote locations
Benefits Reduced Time to Market Increased, Immediate Revenue Reduced Costs Improved Quality Market Leadership
9ROI Briefing│ November 2010
Example: Time-to-Market
10ROI Briefing│ November 2010
What If Example: Time-to-Market
Back of the Napkin Math
What if…
A company could reduce their expected 24-month development lifecycle by two months on a new product expected to bring in $12M
in the first year?
$12M of annual revenue realized 2 months faster = an additional $2M of in-year revenue
And that doesn’t include the lower cost of project management, increased staff
productivity or an additional two months of potential market exclusivity
11ROI Briefing│ November 2010
Example: Supplier - QA Inspection
Traditional Process
Product/Component
Design
ProductShipped for
Inspection or Travel to Location
ProductPhysical
Inspection
ProductDesign
Modification
Iterative Review Cycle
Collaborative Process
Product/Component
Design
RemotePhysical
Inspection
Real-TimeDesign
Modification
Iterative Review Cycle
12ROI Briefing│ November 2010
Case Study: TargusOverview Leading global supplier of mobile computing
cases and accessories 45 offices worldwide Product Design Center
Key Solutions/Applications HD is used between Anaheim, London and
Hong Kong locations for merchandising and product development
Video and document cameras used to check QA-related items including
Design Features Materials Build status
Benefits Interactive design process between multiple
locations Improved operational efficiency Faster decision-making
13ROI Briefing│ November 2010
Training/Distance Learning with Polycom
Video enables remote, interactive training to and between employees, customers, services centers – on a global scale No extensive planning or travel Interactive training engages participants Training can be provided more frequently
vs. one-time on-site class Experts can present remotely
Examples New Product/Policy Training Best Practices Training Service/Support Training
Benefits Knowledgeable Sales and Support Teams Minimize Time Out of Field Reduced Travel Costs Consistent Sales/Support Approach
14ROI Briefing│ November 2010
Two Views of Evaluating Corporate Training
Bringing Remote Training Onsite: Rather than bringing employees from remote locations to a
central site, video conferencing is used to reduce costs and keep training onsite.
Reduction of Time Needed for Training: For some companies, they have to do some face-to-face
training. These companies utilize video conferencing to shrink down portions of training to reduce the overall time necessary to train workforce. Recording and archiving sessions prior to off-site
15ROI Briefing│ November 2010
Workflow Diagram: Various Stages of Training Process
16ROI Briefing│ November 2010
Business Justification: Training
17ROI Briefing│ November 2010
Distance Learning Environments
18ROI Briefing│ November 2010
Workflow: Interview & RecruitmentVideo-based collaboration reduces factors that impact finding the right candidate Geographical boundaries Time-constraints Travel cost limitations
Examples Remote interviews Group interviews/discussion Interview recordings for future review
Benefits Visual vs. voice-only cues enhance
interview evaluation Broad candidate pool (beyond local
candidates) Travel cost/time savings Coordination between HR, executive
recruiters, candidates, geographical boundaries, time-constraints and travel-cost limitations
19ROI Briefing│ November 2010
Interview & Recruitment Example: Interview Process
20ROI Briefing│ November 2010
Hypothetical Business Case for Recruiting
21ROI Briefing│ November 2010
Polycom Voice/Video ROI Snapshot
30 Percent. Reduction in airline ticket purchases.
$5.6 million. Annual overhead saved from having 13 percent of employees work from home (at $17,000/employee).
$4.8 million (annualized) and 8,300 hours. Benefit from video-based sales training vs. traditional classroom sessions.
$380,000. Industry Solutions Marketing team’s annual savings from collaboration solutions.
$258,224 and 1,510 hours . Annualized hard travel costs eliminated by conducting APAC quarterly review via video.
22ROI Briefing│ November 2010
ADOPTION AND UTILIZATION
23ROI Briefing│ November 2010
Look Beyond Products/Technologies…
24ROI Briefing│ November 2010
To Solve a Business Problem/Pain Point
Creates “value” (Improved Productivity, Processes, ROI, Metrics)
Elevates awareness to LOBs and C-Levels
Answers the question “What does this do for me?”
25ROI Briefing│ November 2010
Create Business Value
LargeRetailer
InternalTeam
Meetings
VideoConf.
Kiosk?
ImprovedCustomer
Satisfaction
CustomerExample
Current Use“Travel Savings”
WhatAbout
BusinessValue
MiningCompany
ExecutiveMeetings
MobileVideo?
BusinessContinuity/Remote Repair
FinancialInstitution
ExecutiveMeetings
(RPX)
DistanceLearning?
IncreasedKnowledge/Corporate Objective
Uti
lizat
ion
26ROI Briefing│ November 2010
Operations Enhance Supply Chain Mobile Video
Corporate Training Minimize Costs/Maximize Reach Distance Learning
HR Shrink Hiring Time Remote Interviews
Customer Service Increase Satisfaction Video Kiosk
Corporate Comms. Ensure Company-wide Consistency Exec. Video Briefings
Product/Offer Dev. Reduce Time-to-Market Remote QA
Sales/Marketing Improve Customer Relations Desktop Video
Determine “Solutions”
Line of Business Workflow Process/Metrics Solution
27ROI Briefing│ November 2010
Conclusion
Video Conferencing adoption is no easy task (requires new culture of collaboration)
Awareness and usage levels will increase if: ROI is calculated correctly (look beyond savings) Proper launch steps take place
Polycom is poised to help partners and customers with making their video conferencing visions a reality
28ROI Briefing│ November 2010
THANK YOU.
“Human nature has a tendency to admire complexity, but reward simplicity” Ben Huh – Founder Cheezeburger Network