Alicia M. Uhl E D U C A T I O N Philadelphia University B.S. in Fashion Merchandising Philadelphia PA • Class of 2009 American University of Rome Study Abroad Rome Italy • Spring 2008 eCornell Certificate in Plant-Based Nutrition January 2015 A QVC INC. West Chester, PA • 2008 - Present Associate Category Producer, Beauty December 2013 - Present • Managed 30 brand accounts across Skincare, Fragrance and Devices, worth $357M in annual sales. • Nominated by the TV Production team to oversee and communicate the Key Driver initiative, promoting key products for Q3 with a goal of $262M in expected sales. • Selected by the senior leadership team to mentor and educate senior leaders across the company on the functionality of social media as a sales tool. • Oriented and trained 2 department interns on product sales strategies and business systems. Associate Category Producer, Accessories May 2012 - December 2013 • Awarded QVC Key Award for spearheading the re-branding process of Vionic (formally Orthaheel), the second largest footwear brand in the company, resulting in a $7M increase over the annual sales goal of $74M. • Managed 38 brand accounts across Footwear and Accessories with annual revenue of $446M. • Strategized and communicated the launch of the Easy Gifts holiday program, exceeding plans for growth by $11M for a total of $175M in sales. • Partnered with team leaders to develop and implement new Before/After standards by product category, increasing alignment amongst cross-functional teams and further enhancing customer service. Associate Category Producer, Electronics February 2010 – May 2012 • Managed and executed product strategies for 33 brands across TV, Audio, Phones and Home Office, growing the Electronics category 2.6 percent to $1,062M in annual sales. • Piloted the QVC Everywhere initiative to utilize electronic products for on-air multi-channel mentions, contributing to a 30 percent increase in Buy Anytime sales of $401M. • Collaborated with cross-functional teams to implement A Host of Gift Favorites 24-hour event, generating a 38 percent increase in annual sales to $14.4M, exceeding budgeted 17 percent growth by $2.2M. Selling Strategies Department Specialist, Jewelry September 2009 - Feb. 2010 Internet Merchandising Intern, Jewelry September 2008 - December 2008 P R O F E S S I O N A L E X P E R I E N C E Pottstown, PA 19464 linkedin.com/in/aliciamuhl [email protected] (610) 468 - 7194 Creative, resourceful, and driven sales professional with over five years of experience in multimedia sales at QVC, Inc., one of the largest multimedia retailers in the world. Currently responsible for the creation of complex sales strategies to support and promote products on multiple retail platforms, as well as identifying consumer needs and analyzing market trends to determine new strategies for overall business growth. S U M M A R Y A W A R D S 2013 QVC Key Award • Orthaheel Brand Growth 2011 QVC Key Award • Dell Days The Humane League Advocate, 2013 - Present Big Brothers Big Sisters Volunteer, 2012 - Present A C T I V I T I E S & V O L U N T E E R Cat Angel Network Volunteer, 2009 - Present Reading Pops Orchestra Violist, 2004 - 2012 National Lung Cancer Partnership Advocate, 2011 - 2013 Microsoft Office Suite Microsoft SharePoint Wordpress Social Media Support S K I L L S L E T’S C O N N E C T ! in
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Alicia M. Uhl
E D U C A T I O N Philadelphia UniversityB.S. in Fashion MerchandisingPhiladelphia PA • Class of 2009
American University of RomeStudy Abroad Rome Italy • Spring 2008
eCornellCertificate in Plant-Based NutritionJanuary 2015
A
QVC INC. West Chester, PA • 2008 - PresentAssociate Category Producer, Beauty December 2013 - Present • Managed 30 brand accounts across Skincare, Fragrance and Devices, worth $357M in annual sales. • Nominated by the TV Production team to oversee and communicate the Key Driver initiative, promoting key products for Q3 with a goal of $262M in expected sales. • Selected by the senior leadership team to mentor and educate senior leaders across the company on the functionality of social media as a sales tool. • Oriented and trained 2 department interns on product sales strategies and business systems.
Associate Category Producer, Accessories May 2012 - December 2013 • Awarded QVC Key Award for spearheading the re-branding process of Vionic (formally Orthaheel), the second largest footwear brand in the company, resulting in a $7M increase over the annual sales goal of $74M. • Managed 38 brand accounts across Footwear and Accessories with annual revenue of $446M. • Strategized and communicated the launch of the Easy Gifts holiday program, exceeding plans for growth by $11M for a total of $175M in sales. • Partnered with team leaders to develop and implement new Before/After standards by product category, increasing alignment amongst cross-functional teams and further enhancing customer service.
Associate Category Producer, Electronics February 2010 – May 2012 • Managed and executed product strategies for 33 brands across TV, Audio, Phones and Home Office, growing the Electronics category 2.6 percent to $1,062M in annual sales. • Piloted the QVC Everywhere initiative to utilize electronic products for on-air multi-channel mentions, contributing to a 30 percent increase in Buy Anytime sales of $401M. • Collaborated with cross-functional teams to implement A Host of Gift Favorites 24-hour event, generating a 38 percent increase in annual sales to $14.4M, exceeding budgeted 17 percent growth by $2.2M.
Selling Strategies Department Specialist, Jewelry September 2009 - Feb. 2010
Internet Merchandising Intern, Jewelry September 2008 - December 2008
P R O F E S S I O N A L E X P E R I E N C E
Pottstown, PA 19464linkedin.com/in/aliciamuhl
[email protected](610) 468 - 7194
Creative, resourceful, and driven sales professional with over five years of experience in multimedia sales at QVC, Inc., one of the largest multimedia retailers in the world. Currently responsible for the creation of complex sales strategies to support and promote products on multiple retail platforms, as well as identifying consumer needs and analyzing market trends to determine new strategies for overall business growth.
S U M M A R Y
A W A R D S 2013 QVC Key Award • Orthaheel Brand Growth
2011 QVC Key Award • Dell Days
The Humane LeagueAdvocate, 2013 - Present
Big Brothers Big SistersVolunteer, 2012 - Present
A C T I V I T I E S & V O L U N T E E RCat Angel NetworkVolunteer, 2009 - Present
Reading Pops OrchestraViolist, 2004 - 2012
National Lung Cancer PartnershipAdvocate, 2011 - 2013
Microsoft Office Suite Microsoft SharePointWordpressSocial Media Support
S K I L L S
L E T’S C O N N E C T !
in
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