Dave Tinker, CFRE January 21, 2009 AFP Western PA Chapter Social Media and Fundraising
AFP WPA Social Media and Fundraising
May 07, 2015
Social Media and Fundraising.Presentation given on 1/21/10 to the AFP Western PA Chapter.
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Dave Tinker, CFREJanuary 21, 2009
AFP Western PA Chapter
Social Media and Fundraising
What We’ll Go Over
What is Social Media?How can it be used in fundraising?We will focus on:
Facebook Twitter YouTube
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.
Source - Wikipedia
Benefits to your Organization
Public RelationsCustomer ServicesLoyalty BuildingCollaborationNetworkingSearch Engine OptimizationRaise Funds
Statistics and Facts
75% of Americans use social media33% of adults online post to social media sites at least
once a week66% of all internet users in the world visit social
networksUsing social media is done more often than reading
emailIt is growing faster than 3x the internet93% of social media users believe an organization
should have a presence in social media
Sources Forrester, Wecando.biz
More than 350 million users worldwide175 million users login on any given day5 Billion = number of minutes spent on
Facebook each dayCurrently most popular social media in USProspect ResearchLargest repository of photos on line in the
world
Facebook Pages vs. Groups
23 million users60 million people visit Twitter each monthMore than half of posts are done using an
application and not via the Twitter websiteCreated real-time searchWatch trends as they happen
Twitter Fundraising Samples
Pittsburgh Gives One Day Only Have Your Gift to ACHIEVA Matched
1:2 – http://is.gd/eg1 #pghgives (82 characters) The Pittsburgh Foundation will match your gift to
ACHIEVA 50 cents for every dollar up to $2,500 Oct 28 at 10am http://pghgives.guidestar.org PLS RT (149 characters)
Join and Donate @aplusk, @drew
YouTube
13 hours of video are uploaded to YouTube every minute
100 million videos viewed per dayNow close captions videosNonprofit Channels allow premium branding
capabilities Embeddable on Websites Donate button Call to action
How Guidestar influences social media fundraising
Guidestar has listings for all 501(c)(3)sNetwork for Good uses Guidestar’s databaseNetwork for Good has partnered with
Give a Tweet Change.org Razoo Facebook Causes, etc.
Your information on Guidestar means you have profiles on those services above
Work Smarter – Use Tools
You can update multiple accounts at the same time Desktop – TweetDeck, Seesmic
Monitor what people are saying about you SocialOomph, Twendz, Google Alerts
No staff? Want outside help? Use a company like GiveZooks.com
Remember To…
Listen & Engage It’s a dialogue, not a monologue 85% of social media users believe that a company
should also interact with its customers
Be Active Update your information regularly
Measure Audience How does it fit into your offline goals?
Is Social Media Right for You?
Which social media tools will allow you to reach your desired audience?
How will you incorporate it into your current online and offline efforts?
What resources can you put into it?Who will do the work?Does your agency should have a Social Media
policy?It’s okay to say it isn’t right for you.
Conclusion…What We’ve Learned
Social media isn’t a fad Billions of users across the globe
There are many, many tools No one tool is right for everyone They are not hard to learn
Enhances your fundraisingIt’s a marathon not a sprintYou should think strategically with Social Media
Links
Alltop - http://social-media.alltop.com/ Beth Kanter - http://beth.typepad.com/ Causes - http://www.facebook.com/causes Change.org – http://www.change.org Facebook CharityGifts - http://is.gd/3j5MA Give A Tweet – http://www.giveatweet.com GiveZooks! – http://www.givezooks.com GoogleAlerts – http://alerts.google.com John Haydon – http://johnhaydon.com Netwits Think Tank - http://is.gd/3j39N & http://is.gd/3j3g4 Razoo – http://www.razoo.com Seesmic –http://www.seesmic.com Social Media Policies – http://is.gd/4mxAk SocialOomph –http://www.socialoomph.com Tweetdeck – http://tweetdeck.com/beta/ Twitter 101 http://business.twitter.com/twitter101 Twendz – http://www.twendz.com YouTube Nonprofits – http://www.youtube.com/nonprofits
Contact
Dave Tinker, CFREDirector of Development, ACHIEVA711 Bingham Street, Pittsburgh, PA [email protected] www.achieva.info
ncesocialmedia.wordpress.com www.twitter.com/davethecfre
www.delicious.com/davethecfrewww.linkedin.com/davethecfre
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