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ADVERTISING CAMPAIGNS

BARNARDO’S

Target audience: the target audience for this picture is aimed at 16 – 40 years olds, it could also be aimed for older people.

Campaign message: the message is trying to tell parents that look after their children properly to raise money to try and stop the parents that abuse children and they want to make parents realise what goes on in this world.

Representation: It’s a new born baby that has a hospital wrist band on and it looks warm and comfy.

Target audience: the target audience for this picture is aimed at 16 – 40 years olds, it could also be aimed for older people.

Campaign message: Children born into poverty are more likely suffer abuse.

Representation: a baby being metaphorically abused.

Target audience: the target audience for this picture is aimed at 16 – 40 years olds, it could also be aimed for older people.

Campaign message: children born into homes where parents are on a low wage or none at all therefore there house is degusting and will be un clean.

Representation: a baby that has been brought into to this world in a dirty home.

Target audience: the target audience for this picture is aimed at 16 – 40 years olds, it could also be aimed for older people.

Campaign message: When babies are born there parents give them drugs to abuse them.

Representation: A baby that has been given drugs as soon as its born.

TESCO CHEROKEE

TESCO F&F