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37 ways for new
product ideas Marc Heleven
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Looking for new products or services,
check and imagine if one of the 37
ways is possible for your challenge.
Remarkable innovations combine
different ways!
Enjoy!
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01. Simplify
less is more / usability / service design / minimal
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02. Add experience
5 senses / experience economy / exclusivity
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03. Co-branding
co-creation / strategic alliances / open innovation
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04. Low cost
disruptive innovation / business model innovation
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05. Go green
sustainability / cradle to cradle / eco-innovation
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06. Disrupt your industry
blue ocean or radical innovation
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07. Mass customization
personalization / 3D-printing
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08. Build a community
consumer tribes / personal branding
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09. Go back to history
history watching / authenticity / retro marketing
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10. Make it smaller
miniaturization / portability / less is more
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11. Tell a story
roots / authenticity / storytelling
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12. Make it multifunctional
combination innovation
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13. Product extensions
brand extensions / line extensions
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14. Search for other uses
multifunctional / unexpected uses
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15. New target groups
segmentation / marketing / long tail
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16. Make new combinations
smart combinations
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17. Reduce time
instant / ready to / one minute / quick / hassle free
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18. Customer in control
prosumers / co-creation
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19. Add some fun
just fun
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20. Do it yourself
self service – DIY - prosumer
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21. New business models
business model innovation
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22. Make ‘impossible’ things
Challenge yourself
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23. Make shortcuts
direct / peer to peer / disintermediation
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24. Crowd sourcing
crowd funding / open innovation
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25. Access > ownership
Access is more important then ownership
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26. Excellent service
service innovation
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27. Innovation ecosystems
closed innovation platforms
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28. Make products smarter
internet of things / self learning
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29. Low tech solutions
frugal innovation
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30. Let nature inspire you
biomimicry
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31. Make it virtual
virtualization / service innovation
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32. Other industries inspiration
Look for inspiration in other branches or industries
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33. Go for slow
time / quality of life
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34. Temporary offerings
limited / pop-up / exclusivity
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35. Go for hybrid solutions
combination innovation / hybrid technologies
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36. Take it easy
simple / convenience
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37. Start with a dream
visionary leaders
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Looking for more
inspiration.
3 tips
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1. Six inspiration newsletter a year
http://www.21lobsterstreet.com/site/contact/
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2. Link festival
http://www.7ideas.net/linkfestival/
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3. Workshops and keynotes
[email protected]
Contact us for custom made sets and
presentations for your industry