ADVANCE YOUR CHINA STRATEGY USING DATA ANALYTICS Present by Benjamin Sun, Co-founder of THINK CHINA
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ADVANCE YOUR CHINA STRATEGY USING
DATA ANALYTICS
Present by Benjamin Sun, Co-founder of THINK CHINA
DATA DRIVEN DIGITAL PARTNER
KEY SERVICES
• Web Technology
• Chinese Digital Marketing
• Data Analytics and Insight
WHO WE ARE
• No Outsourcing
• Focus on Australia and China
• In-house Technical Capacities
• Data Driven Approach
600 million
1 million
880,000
• International Students
• Temperate Visa holders
• Local Chinese Australians
• Travellers
• Chinese online populations
DATA DRIVEN DIGITAL STRATEGY
• CASE STUDIES
• WORKING WITH SOCIAL BLOGERS
• MAKE YOUR WEBSITE CHINA FIRENDLY
ONE CHILD SIX POCKET
SWISSE ON ALIBABA (OCT 2015)
97,100 ITEMS
OCTOBER SALES FOR SWISSE ON ALIBABA
37%
33%
30%
￥18,468,721￥15,209,721
￥16,258,467
WHO IS BUYING SWISSE ON ALIBABA
Gender Age Identity
KNOWING WHAT IS SELLING
$11 million AUD
WHO IS SELLING
YOUR CHINA DIGITAL STRATEGY
Official Chinese Website
BRANDING
E-marketplace
ACQUISITION
Social Media
RETENTION
WHY SOCIAL?
NON OF THESE WORKS IN CHINA
WORKING WITH BLOGGERS
Select – Brief - Report
HOW MUCH ?
SERVER IS YOUR FIRST STEP
Finding an reliable, scalable and affordable server solution is
the first step of your China digital strategy
TEST YOUR WEBSITE SPEED TODAY
http://ce.cloud.360.cn/
http://www.17ce.com/
TESTING YOUR WEBSITE LOADING SPEED
14 seconds to load
the website in Beijing
YOUR TODOLIST
BUY .CN DOMAIN NAME
CNNIC 35th Report
LOCAL AND GLOBAL PARTNER OF ALICLOUD
WHAT IS INTERNET CONTENT PROVIDER LICENSE
ICP TypesLicense & Recordal
RequirementVaries between provinces
Physical PresenceBoth required
MUST to haveReview annually
Do you a Chinaentity or representative office?
YES
NOTYET
• Beijing• Shenzhen• Qingdao• Hangzhou• Shanghai
• Hong Kong• Silicon Valley• Singapore
ECS price is as low as 49.5yuan/month.
A SOLUTION THAT FITS ALL
SMALL RESTAURANT TOURISM AUSTRALIA AUSTRALIAN BUSINESS CHAMBER
A FEW TIPS
China Blocks Google FontsDo Not Use
Do not use Google MapUse Google Ditu instead
Mobile Friendly DesignChina now has 557M mobile internetUsers
URL - The Shorter the BetterRemember Chinese users can’t spellEnglish words very well
Web Technology | Digital Marketing | eCommerce | Data Analytics
www.thinkchina.com.au
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