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Window of China Social media monitoring, analytics and reporting
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Cloump china social media monitoring analytics reporting service

May 31, 2015

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Social Media

Michael Kook

Cloump basket is the social media monitoring, analytics and reporting service which is specialized at China social media like sina weibo.
You can try free trial at www.cloump.com
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Page 1: Cloump china social media monitoring analytics reporting service

Window of ChinaSocial media monitoring,

analytics and reporting

Page 2: Cloump china social media monitoring analytics reporting service

WHY SOCIAL MEDIA

is suitable for

Market research

QuickresearchInstead of spending months developing a marketing research plan, and possibly only gaining outdated information as trends change, you can use social media for market research right now.

CostefficientWhen compared to focus panels, discussion groups, studies and surveys, the cost difference is staggering.From reduced costs and real-time access to information to the ability to uncover hidden trends and improve your marketing approach, social media offers powerful ways to optimize the market research efforts of any business.

WidescopeA 2011 report by Nielson on the state of social media claims that approximately 80-percent of people with Internet access utilize social media. This makes it possible to conduct market research with an audience that is many times larger than nearly any other marketing or media source can provide.

Real-timeBy simply searching the latest posts and popular terms, you can gain insight into emerging trends and see what customers are talking about in real-time. One example of this is conducting hashtag searches on Twitter. By setting up a few searches with hashtags related to your brand, industry or product, you can receive instant notifications when customers, clients or competitors use key terms.

Page 3: Cloump china social media monitoring analytics reporting service

WHY Sina weibois suitable for

China MarketResearch

789,100,000 people

60.7%

China social media users

437,161,400 users

55.4%

The most popular social media

8.7%

10’s 20’s 30’s 40’s 50’s

60’s

51%

25.8%

10.0%

Most of them are 20~30’s

3,001 ~ 5,000 RMB

2,001 ~ 3,000 RMB

8,000 ~ RMB

5,001 ~ 8,000 RMB

12.3%

14.4%

29.2%

18.5%

Matched with AVG Chinese wages

ItrepresentsChina population

Page 4: Cloump china social media monitoring analytics reporting service

Understand situation/position

Read in your language

Find out who they are

Understand what they think/likes-dislikes

Set targets and manage

Get detail in various segments

HOW

helps

The first step of marketing is understanding of position of brand or situation of industry. Through various key-term configurations, you can catch brand or market trend, and more you can make comparison with your competitors as well.Listening voices is the fundamental way to get

insight of what they are thinking, but not many marketers are available on Chinese language, Cloump provide google’s the most advanced machine-translation in market, you need translation? Just click button

Unique amount of people who is talking the key-terms are very important to understand the real trend in social media, cloump provide realtime analysis for the unique user amount and it is combined with all the detailed user profiles , not only demo/geographic profiles , it includes user level/type/tags as well.

Whenever you add dimensional conditions to filter , immediately you can watch their interestings , hash-tags and related key-words, when you combine with time-line functions, you can make your own time based reports with no hard efforts.

You can combine all dimensional conditions to focus on specific groups’s voice or users in real-time. Focusing on people who like “Movie” and condition is “ 20’s Beijingness and more than level 8” Is just “Simple mouse click” in cloump, everything is in real-time.

To set advertisement or engagement targets, you can export reports by excel,.cloump’s excel reports provide all the detailed information of collected users with all other graphs and charts what you can watch in dashboards.

Page 5: Cloump china social media monitoring analytics reporting service

+Set key-term

Detailed profiles

Voices

Export excel

Sentiment

Management

Efficient

PRCost effective

Insight

Pro-active

Risk-management

Identify

Opportunities

Benchmark

Competition

Simple,Easy,Powerfultool for business in

CHINA

Page 6: Cloump china social media monitoring analytics reporting service

helps businessEfficient PR Cost effective Insight Pro-active Risk-management

Identify Opportunities Benchmark Competition

PR departments are responsible for consistent communication with their stakeholders. A company’s main stakeholders are online. More and more companies develop communication strategies that take into account the powerful online influencers, and ensure that they listen and talk to them on an ongoing basis.Cloumpbasket allows you to identify influencers and monitor them closely; enabling ongoing communication with them. PR departments can also measure the impact of their activities.

It is more cost effective to collect opinions and structure them into insights by listening to social media compared to traditional market surveys. Information is also readily available when the marketing managers need it. It is available by simply logging into the Clompbasket.

Listening to social media by keeping an eye on the levels of buzz and sentiment around your brands and products will help you detect any issues that could impact you, your brands and even your competitors. Early detection of negative voices and issues is essential for effective crisis management.  Cloumpbasket can help you proactively avoid and diffuse problems that may otherwise severely impact your business.

Cloumpbasket can help you identify new messages, new audiences, ambassadors and more. People might be using your product in ways you had not considered, or might be recommending your brand for reasons you were not aware. They might ask for support and assistance online that shows flaws your product department did not know about. Many brands have been surprised to find online fan sites that were acting as their ambassadors, without the marketing departments knowing...

Potential buyers compare products, their features, advantages /disadvantages and the reasons for buying a particular brand. And potential and past buyers might recommend products or services for specific purposes; they share the best locations for bargains and discuss their experiences. Cloumpbasket helps marketing managers understand their products’ share of online conversations compared to their close competitors and help them understand the reasons why they are winning or loosing the competitive edge

Page 7: Cloump china social media monitoring analytics reporting service

How It Works?

Messaging system

Machine-learning system

Intelligent key-term system

Storage & index system

Cloud bot systemIntelligent priority management based on TFSmart system-resource managementLanguage management

Web-scale data gatheringVirtually unlimited extensibilityReal-people like behaviorsEasy management

Proven performance by AmazonVirtually unlimited extensibilityFailure safe

Various NLP(Natural language processing)sImage recognitionMarriage status classification(coming)Distributed computingVirtually unlimited extensibility

Cloud-scale extensibilityFailure safeHigh-availabilityHigh-performance

Reporting system

Analytics data managementDashboard managementExcel managementDistributed and virtually unlimited extensibility

Key-term

Reports

Page 8: Cloump china social media monitoring analytics reporting service

In your web-browser,It works like this

LIKE IT?Get free trial

www.cloump.com No limit on function

No credit-card required

Page 9: Cloump china social media monitoring analytics reporting service

20% off

50% off

30% off

FREE0 USD for 2 key-terms

Pay as you go 32 USD per 5,000 Voices

0 USD for 1,000 voices

Economy packageCampaign package Research package

8 USD per 1 key-term

Original price : 1,440 USDPackage price : 1,000 USD100 Key-terms100,000 Voices

Original price : 720 USDPackage price : 576 USD10 Key-terms100,000 Voices

Original price : 4,000 USDPackage price : 2,000 USD100 Key-terms500,000 Voices

price

Page 10: Cloump china social media monitoring analytics reporting service

Social media monitoring,

analytics and reporting

[email protected]

www. .com