Ad-ition Social Media Analytics Working File

8/6/2019 Ad-ition Social Media Analytics Working File

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social analytics that matter www.ad-ition.com

brought to you by

Social Analytics That

Matter

Presented by: Beverly Crandon
http://www.ad-ition.com/http://www.ad-ition.com/


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where do

you start?


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if you measure it, it moves

was to cave painting

photo courtesy of Sterlic


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why measure

social ROI impact to target audience(s)

impact to business customers

impact on employees social sentiment compass


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KPIs(key performance indicators)


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7/44social analytics that matter www.ad-ition.com

Followers/Fans



Followers/Fans Engagement



SentimentFollowers/Fans Engagement




Impact to Site

Traffic




Impact to Site

TrafficInfluencers



Social ROI


Impact to Site

TrafficInfluencers



1:followers &fans

the number of friends and loyalists your

brand has amassed

not as important as the level ofengagement

comparable to the effect of online displayads
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followers & fans

time of day to acquire

time of day to engagetime of day to be seen

things get interesting when you

start to measure analytics aroundfans....


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2:engagement interaction

response to your brands social thoughts

and commentsLevels of Engagement

- re-tweet

- comment- a reply

- syndicated message

- response to your call to action


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engagement

provide avenues to engage

prompt interaction by posting call toaction driven messages

refer to your Web analytics -social data

- new visitors

- repeats

- bounce rates


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not all engagement will consistof sunny days and roses

photo courtesy of Cory Grove


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3:sentiment feeling related to your brand

measured using keyword triggers validates your brand mentions

great tool when trying to determine whats

next? in your product road-map competitive advantage insight


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sentiment

I am SICK and TIRED of working late -

I miss getting my coffee at the local

#Starbucks because of it

...a word of caution


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4: traffic impact a part of your Web analytics

tool set

Social Traffic Views

- visits

- pageviews

- time on site

- bounce rate

- conversion

great analytic when deciding

where to host niche campaigns


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traffic impact

little to no impact...

...check your content

strategy


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5:influencers brands are never

built alone

smart brands askfor help

photo courtesy of JP Photo


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influencers

keyword search on target demographicand interests

engage those users

greatest form of flattery is recognition


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6:social ROI

Olivier Blanchard Basics Of Social Media ROI


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social ROI

extra financial value

help marketers make better decisionsDirect Impact

- customer service dollars

- the number of transactions- the number of new customers
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social ROI

the sum of all

socialmeasurementsis what affectsthe bottom line

mind share

research

comparison

recommendations

purchase


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Shareable Docs.


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dashboards


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Tools


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Viral Heat

statistics

influenceanalytics

sentiment

analysis viral analysis

$9.99 - $89.99/month


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SproutSocial

custom reports

update socialmedia accounts

dashboards

discover newcustomers andinfluencers

$9 - $49/month


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Radian6

CRM

automatedsentiment

unlimitedsearches

blog monitoring

$600+/month


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SocialFlow custom reports

update social

media accounts dashboard

tracking

- integrates withOmnivore,Webtrends, andGoogle

Analytics

$300+/month


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sentiment tracking


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sentiment tracking


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Cruvee niche tracking by vertical


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wait... you cant startyet!


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define success


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define success

1. brand persona

2. target demographic

3. where is your podium?

4. content audit

5. content and communication strategy

6. roles involved


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content strategy www.ad-ition.com

noise...

recap


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things to remember...


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things to remember... if you measure it, it moves six main elements of

measurement

- followers and fans- engagement- sentiment

- referral traffic from socialplatforms get granular

- influencers

talking about your

brand and industry

- social ROI

create easy to readdashboards

find the social analyticstool that works best for you

define success review your strategy


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its inevitable

if you

measure it,it moves

photo courtesy of Sebastian Niedlich


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Beverly Crandon

@adition
http://www.ad-ition.com/http://www.ad-ition.com/mailto:[email protected]://www.ad-ition.com/

Ad-ition Social Media Analytics Working File

Documents