Piwik Analycs Introducon Course details Duraon: 3 hours Cost: $300 (ex gst) To register email: [email protected] About the course Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporaon, Piwik is the leading open source analycs plaorm for tracking, analyzing, and reporng site data. Knowing how to use Piwik correctly will help you measure site traffic, engagement, ad revenue, SEO, ecommerce acvity and more. This course shows you how to get set up in Piwik and glean insights from each of the reports. Our trainer will explain how to interpret your results, create and track goals, and use opons like segments to go deeper. The training is praccal and hands-on, touching on the features you'll use most in your day-to-day analycs workflow. Scope of training Training sessions will cover the following topics: • How to setup and install Piwik (a short introducon) • Installing tracking tags • Reading the dashboard, graphs, and data tables • Making sense of reports about people and how did they find you • Learning and exploring how your users use your website and what acons they take • Defining your objecves and configuring conversion goals • Creang custom segments to go deeper in your data • Measuring markeng campaign acvity • How to do more with the data (scheduled reports, custom alerts, embed and exporng) Note: These are the topics normally covered but might alter slightly depending on the needs of the trainees. Target Audience • Anyone who will be using Piwik Analycs • Web administrators or developers responsible for performing Piwik implementaon and configuraon • Marketers responsible for monitoring and growing Web leads and sales