1 Acquia Cloud Site Factory Digital Experiences as a Service
Accelerating Digital Site Creation for Marketers
Sep 04, 2014
Digital is central to what you do. You need to execute programs with agility, speed, and control. Is your IT organization able to keep up at the same pace?
Acquia can help eliminate bottlenecks so you can launch customized digital campaigns quickly and without IT involvement. When you can create, deploy, and update highly-customized, scalable brand sites with just the click of a button, you can spend more time connecting with consumers and building global brand loyalty.
In this webinar, we will review how marketers can:
• Spin up new product/campaign sites faster than ever before with templates that are customizable and easy-to-configure
• Create and test landing pages without IT assistance
• Make every site responsive so customers can engage with your brand(s) on any device
• Improve efficiency by managing all sites from one central dashboard
Acquia can help eliminate bottlenecks so you can launch customized digital campaigns quickly and without IT involvement. When you can create, deploy, and update highly-customized, scalable brand sites with just the click of a button, you can spend more time connecting with consumers and building global brand loyalty.
In this webinar, we will review how marketers can:
• Spin up new product/campaign sites faster than ever before with templates that are customizable and easy-to-configure
• Create and test landing pages without IT assistance
• Make every site responsive so customers can engage with your brand(s) on any device
• Improve efficiency by managing all sites from one central dashboard
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Transcript
1
Acquia Cloud Site Factory Digital Experiences as a Service "
4
WHY A SITE FACTORY?!
Sites Large & Small, Oh My!!
Microsite
Blog
Brand Site
Brand Site
Event
Webinar
Event
Webinar
Self Detail
Brand Site
Brand Site
Product site
Event
Webinar Brand Site Intranets
Brand Site
Portals
Lifestyle Site
Community Site
Event
Facebook App
Facebook App
6
Demand for New Digital Experiences !Outpacing Capacity to Deliver !
!PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING!
7
Impact on Digital Marketing Teams !
MANAGING MULTISITE DEPLOYMENTS AT SCALE !IS DIFFICULT!
Complexity Increases Fast… !Bu
sines
s Un
its
Prod
uct 3
Pr
oduc
t 1
Prod
uct 2
Regions Market x Market y Market z
Complexity Increases Fast… !Bu
sines
s Un
its
Prod
uct 3
Pr
oduc
t 1
Prod
uct 2
Regions Market x Market y Market z
… Exponentially in Global Businesses !Bu
sines
s Un
its
Prod
uct 3
Pr
oduc
t 1
Prod
uct 2
Regions Market x Market y Market z
Markets
Prod
ucts
11
The Site Factory Opportunity!
custom brand experiences
bespoke build & deployment approach
custom brand experiences
repeatable deployment methodology
standardized brand experiences
bespoke build & deployment approach
standardized brand experiences
repeatable deployment approach
# of websites few many
degr
ee o
f web
site
con
sist
ency
lo
w
high
12
standardized brand experiences
bespoke build & deployment approach
The Site Factory Opportunity!
custom brand experiences
bespoke build & deployment approach
custom brand experiences
repeatable deployment methodology
standardized brand experiences
repeatable deployment approach
# of websites few many
degr
ee o
f web
site
con
sist
ency
lo
w
high
Point at which the bespoke approach
breaks down"
13
What’s the Issue?!
• Marketing sites often create “noise” for IT
• Slow, cumbersome process for site creation
• Site owners lack skills to update sites
• Disconnect between IT & Marketing
14
standardized brand experiences
bespoke build & deployment approach
The Site Factory Opportunity!
custom brand experiences
bespoke build & deployment approach
custom brand experiences
repeatable deployment methodology
standardized brand experiences
repeatable deployment approach
# of websites few many
degr
ee o
f web
site
con
sist
ency
lo
w
high
Point at which the bespoke approach
breaks down"
15
Agenda!
• The digital experience problem • Who’s impacted? • A solution – Acquia Cloud Site Factory • Q&A
16
Digital Marketer, aka “the Business” !
Titles!• VP Digital • Dir. eMarketing
Pain!• IT bottlenecks, slow to market • Cannot make changes or update own sites
Objectives!• Self-service sites in days • Eliminate IT bottlenecks • Responsive, mobile sites
Image source: http://mashable.com/2013/05/01/7-types-of-digital-marketer/"
17
Application Development Teams, aka “IT”!
Titles!• CIO • Dir. Software Development
Pain!• Marketing sites are noise, afterthought • Lack of self sufficiency for marketing
Objectives!• Simplify site creation, self sufficiency • Repeatable process for new sites • Separation between business critical & marketing sites
18
Flexibility and Speed Drive !Digital Experience Systems !
Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
Core Business Systems
• Slow, deliberate change • Little experimentation • Emphasize transaction • Risk-averse
19
Flexibility and Speed Drive !Digital Experience Systems !
Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
Digital Experience Systems
Core Business Systems
• Fast, frequent changes • Lots of experimentation • Emphasize content • Risk-tolerant
• Slow, deliberate change • Little experimentation • Emphasize transaction • Risk-averse
20
A Digital Experience Platform that Delivers the Best of Both Worlds !
GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS !
+!
SCALE TO MEET NEEDS OF IT ORGANIZATION!
21
Agenda!
• The digital experience problem • Who’s impacted? • A solution – Acquia Cloud Site Factory • Q&A
22
Acquia Cloud Site Factory!
• Acquia empowers digital business leaders to build: – large numbers of diverse, content-rich, social sites – to enable self-service site creation and content updates
for digital teams – resulting in new site delivery within days – via a delivery platform that enables a repeatable,
predictable site / brand governance workflow and multisite management tools
23
Acquia Cloud Site Factory !Makes It Easy !
• Focus on digital business results, offload non-core operations"Business Owners"
• Large-scale multisite platform for simplified application management"
Platform Administrators"
• Efficiently create unique branded experiences that fit seamlessly into broader digital objectives"Digital Marketers"
• Powerful platform to develop, configure, theme, extend sites with ease"
Developers & Site Builders"
• Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365"DevOps / SysAdmins"
24
Acquia Cloud Site Factory !Makes It Easy !
• Focus on digital business results, offload non-core operations"Business Owners"
• Large-scale multisite platform for simplified application management"
Platform Administrators"
• Efficiently create unique branded experiences that fit seamlessly into broader digital objectives"Digital Marketers"
• Powerful platform to develop, configure, theme, extend sites with ease"
Developers & Site Builders"
• Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365"DevOps / SysAdmins"
25
Acquia Cloud Site Factory
Build Deliver Manage
Fully-Integrated !Digital Marketing Platform !
• Accelerate delivery of unique, branded experiences
• Simplify content creation and publishing
• Create Mobile-ready responsive sites
• Integrate with digital marketing toolset to drive results
26
3 + 300 3 Templates created 300 completely custom brand experiences
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22 hospital campuses integrated into one digital platform
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Build Engaging Digital Experiences !
Feature-Rich Site Building Platform
• Use the most popular Drupal site building capabilities from the community, including views, web forms, media embeds and more!
• Create an infinite range of compelling visual experiences through client-side theming options
Site Factory to Build and Manage Thousands of Websites !
Rapidly create new site templates
35
Site Factory to Build and Manage Thousands of Websites !
Launch websites by the hundreds, with
minimal effort
Rapidly create new site templates
36
Templates"1" Select website template"
2" Configure site-specific settings"
Information architecture"Page layouts"
Roles & permissions"Content types & display"
Pre-defined themes"
3" Add design & site content"
Rapidly Deploy Sites Without Coding!
http://www.[customdomain].com"Done."
37
Manage Sites From One Place !
Central Management Dashboard
• Access and manage all sites without having to deal with code, hardware or other technical details
38
Push Out Changes at Scale !Automation for Managing Hundreds or Thousands of Sites • Keep all of your sites in sync
to reduce maintenance headaches
• Apply new Drupal configurations across any number of sites with a push of a button
• Minimal to no downtime during updates depending on the type of change deployed
39
Worry-free Performance, !When You Need It Most !
Mon
thly
Page
View
s
1Q
2Q
3Q
4Q Tim
e
Proven platform ensures your best day will not become your worst • Create, deliver and
manage as many online experiences as you need
• Burstable, elastic resources to respond to any traffic conditions
Backed by the OpenSaaS Promise "
" Power and flexibility of open source Drupal
" Efficiency of operations with Software-as-a-Service
" No lock-in - freedom to move websites in-house or elsewhere
Freedom of Open Source Efficiency of SaaS
41
Acquia Cloud Site Factory!
Digital Experiences as a Service
– Turnkey site creation and deployment
– Flexibility to customize and extend
– Scale to meet your greatest demand
42
Thank you
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