About INK inc PR

e Value of INK•Accountability•Speed•Flexibility

e Value of Publicity•More business•More Interest•More coverage

e Publicity Process•Development•Implementation•Evaluation

Why INK makes sense

INK is a public relations firm specializing in media relations, online marketing, and social media... based upon a pay-for-results compensation structure. Weʼre totally focused on bringing value to our Clients…large or small…by making them more visible and relevant in todayʼs continually evolving media driven world.

INK is a pioneer in pay-for-results public relations. Weʼve been around for over a dozen years providing great service to our clients in good economic times and bad. The need for solid public relations outreach doesnʼt stop because the economy dips downward. In fact, it is usually the time when an even greater presence is required. But doing so when budgets become restricted and value and ROI become paramount, is the challenge. INKʼs answer is its unique model of accountability, speed and flexibility.

AccountabilityWe believe it is only fair that a PR firm be held to some accountable method of compensation and thus share in the financial risk with the client. INK was born from the idea that all PR should be results-driven and that results should drive the compensation we charge our clients. INKʼs pay-for-performance compensation is based on accountability and value to our clients, not ourselves. INK only charges for actual stories published or broadcast in the media approved by the client…not for the effort, not for relationship building, and definitely not by the hour. With INK, there is never a meter running.

SpeedINKʼs compensation depends on actual publicity results, our team of senior professionals is highly motivated and moves fast and wastes little time in achieving results.

Our staff has been part of the media at one time or another, we understand that todayʼs media isnʼt just press releases and phone calls…or even email and tweets. Itʼs a complex network of the old brick and mortar publications, television and radio as well as blogs, podcasts, social communities, and more. Traditional and digital media intertwine and being savvy in understanding how to navigate through it, enables our clientsʼ to see their stories appear typically within a four-to-six week period following our initial meetings.

FlexibilityOur clients tends to have different needs fulfilled by different combinations of our services. INK designs a compensation package that meets our clientʼs needs and the overall structure of the account. INK can supplement internal PR/Marketing departments with our focus on publicity placements or we can offer full-service public relations, including media training, strategic counseling, video production, writing services, electronic newsletters, online reputation management using the correct channels of communication for your business. In this content driven world, INK has developed a new content driven service using media hosted blogs and blurbing that can raise your companies profile on the web.

Measurement and Results

The value of good PR is easy to see: Positive news stories help companies retain clients and attract new ones.

Why is PR so powerful? Itʼs “earned media” in the form of an article rather than “paid media” in the form of an ad.

The Value of using pay-for performance firmsThe value with pay-for-performance firms vs. traditional agencies is that they are media focused and usually senior publicistʼs. Because this model is results driven they move fast. Usually the initial meeting to a get a grasp of your business, formulate the strategy of identifying the storylines and the media targets that will benefit you the most.

Dick Grove is one of the original pioneers of this model and founded INK on this principle ofaccountability. You pay for results…not hourly fees!

Forbes Magazine recently published an article “How to Hire a Public Relations Firm”. Robert Wynneʼs advice “Look for animble hungry shop. Remember the goal is to land positive and meaningful media placements. If your new PR partner spends3 months getting to know you, and deciphering your “value proposition” or colorizing your aura before sending a single pitch,youʼve wasted your money.

Potential outcomes of a hit…•More business: a story on your company that runs and a surge of new customers sign up for your service.

•More interest: a story on your company runs and traffic to your website swells.

•More coverage: a story on your company runs in a small niche outlet, and crosses over to major media channels or gets spread virally.

INK Case Study No.1

Client was interviewed on CNBCIn January 2006. Within 24 hours,Client had 800 more sign-ups thanNormal for that period. These Sign-ups represented $80,000 inrevenue.

INK Case Study No.2Client measured traffic to site and orders following publicity placements in select markets.Feb 15, 2008: San Antonio Express feature Traffic - San Antonio Orders - San Antonio

INK Case Study No.2Client measured traffic to site and orders following publicity placements in select markets.Feb 17, 2008: Nashville Tennessean feature Traffic - Nashville Orders - Nashville

INK Case Study No.3Clientʼs product was included in apost on SheFinds.com, a Fashion blog with moderate Traffic (Technoratiranking: 17,925.)Michelle Madhok, founder of SheFinds,was then asked todo a segment on BetterTV (syndicated program that runs in 25 major marketsacross the U.S. Because she was familiar With the product and had used it herself, Madhok brought Clientʼs product to the Studio and it was featured on a segment.

Clear example of a nominal-impact online hit growing into high-value mainstream media publicity.

In summary:Publicity measurement is not impossible, but no such standard exists to value third-party credibility unilaterally. A subjective measure of media value is needed to determine a placementʼs ultimate impact.

The results of publicity placements can be more business resultingin new customers; more interest, increasing website traffic; or publicity can generate more coverage that spreads virally.

Achieving Results

Development

Set agenda with client.

Review business goals and marketing

objectives.

Determine tactics.

Implementation

Gather client infoto develop

pitches.

Identify media and compile contacts

for outreach.

Assist media with development of story,coordinate interviews.

Monitor media for publicity and optimize

placement.

Client approval of pitching angles.

Follow-up and persuasion.

Initial media outreach.

Leverage coverage using social media

share tools & channels.

Reach•Size of outlet audience.•Location of outlet audience.•Demographics of outlet audience

Content•Length of placement.•Positive or negative sentiment.•Inclusion of URL, or otherdirectives.

Results•Increase in interest fromcustomers.•Increase in website traffic.•Higher level of visibilityand brand awareness

Evaluation

INK inchttp://www.inkincpr.com(816) 753-6222Dick Grove, [email protected]

The Ink team are pro’s.They’re true partners, sharing in the success of the organization. They’re motivated to get stories published for my business because that’s how they get paid.-Julie Blake, Neumont University