A SWOT ANALYSIS of Reliance Communication Final Presentation

A SWOT ANALYSIS OF “RELIANCE COMMUNICATIONS LTD.”

Submitted to Submitted byProf.Puja Aggarwal Deepankar Kataria-0667,SecB Faculty AFM IBS NOIDA

What is the shape of Reliance Communication Logo?

Who is the Chairman of Reliance Communication?

Which are the Products Offered ?

•Reliance Base Phone•Reliance Mobile•Reliance Data Card•Reliance Voucher/E Recharge•Reliance Broadband•Reliance PCO•Reliance USB Modem

Which are the services offered? CDMA GSM LTV Life Time Validity GSK Getting Started Kit STV Special Tarrif Voucher FWP Fixed Wireless Phone CAF Customer Application Form

Glimpses of the products and Services.

Glimpses ...

Glimpses…

Glimpses…

Glimpses...

Glimpses…

And the latest…

Charmain’s Profile• Anil Ambani: Telecom person of the year 2007• Forbes rankedhim number 104 among the World's

Richest People in 2006. • An MBA from the Wharton School of the University

of Pennsylvania• He is currently a member of:• Wharton Board of Overseers, The Wharton School, USA• Board of Governors, Indian Institute of Management (IIM), Ahmedabad• Board of Governors, Indian Institute of Technology (IIT), Kanpur• Executive Board, Indian School of Business (ISB), Hyderabad

• President of the Dhirubhai Ambani Institute of Information and Communications Technology, Gandhinagar

Profile Contd…• Select Awards and Achievements

• · Voted ‘the Businessman of the Year’ in a poll conducted by The Times of India – TNS,December 2006

• · Voted the ‘Best role model’ among business leaders in the biannual Mood of theNation poll conducted by India Today magazine, August 2006

• · Conferred ‘the CEO of the Year 2004’ in the Platts Global Energy Awards

• · Conferred 'The Entrepreneur of the Decade Award' by the Bombay ManagementAssociation, October 2002

• · Awarded the First Wharton Indian Alumni Award by the Wharton India EconomicForum (WIEF) in recognition of his contribution to the establishment of Reliance as global leader in many of its business areas, December 2001

DATA ANALYSIS &INTERPRETATION

• MARKET SHARE OF CDMA MOBILE SUBSCRIBERS

DATA ANALYSIS & INTERPRETATION

DATA ANALYSIS & INTERPRETATION

DATA ANALYASIS & INTERPRETATION

It was found in a survey that 55% of the respondents intended to purchase either AirTel or RIM services in the future. Out of this 55% more than ½ (that is 30% of the whole sample size) intended to purchase AirTel and 25% intended to purchase RIM

company - Percentage (%) AirTel- 30 RIM- 25 BSNL- 15 Smart- 10 Tata indicom- 10 Aircel- 10

Which telecom service do customers want ?

Percentage (%)

AirTel

RIM

BSNL

Smart

Tata indicom

Aircel

DATA ANALYSIS&INTERPRETATION

Scaling About RCOMM Service  Scale Percentage Very good 20 Good 25 Satisfactory 40 Poor 10 Can’t say 5

A survey revealed that 40% of the respondents service RIM as satisfactory. This is a telling comment. However the survey also found out that 20% and 25% of the respondents service RIM as very good and good respectively. There were 5% of the respondents who had nothing to say about the RIM. This is due to low service awareness and low penetration level.

How much popular is RIM?

Which are the major strengths?

● A committed and hardworking leader•· Low Entry Cost• Well Developed Commission Structure•· Fast Activation Process•· Less Congested Network•· Good Connectivity & Voice Clarity• · Data GPRS• Good PR: Openness with press, Mr

Ambani has answers to all their questions.

Which are the major Weakness ?•· Branding Image•· Distribution problem•· Limited product portfolio except metros.• · Lack of Competitive Strength•· Limited Budget

Which are the major Opportunities?

•· Preference of GSM over CDMA•· New Specialist Application•· Rural Telephony•· New Market, Vertical,Horizontal• · Competitor’s Vulnerabilities

Which are the Threats?

•· Political destabilization-MayawatiGovernment in Uttar Pradesh put a spanner on his ambitious plans to build a 1,200 acre SEZ.

. New Entrants like Vigin,Aircel• · IT Development like 3G Services of

MTNL,BSNL•· Market Demand•· Seasonality, Weather Effects

CONCLUSION• RCOMM cellular ltd. An Anil Ambani Group of cos. Is

very fast catching up with the market by providing cheaper calling rates. The market strategies adopted by its executives are bearing fruits for the company . But this is not a thing for self contentment as the survey reveals that in network, service and distributor, its place is very far behind to other competitors viz. Airtel, etc. so to withstand the competition ,resources mobilization and technological innovation is the need of the hour. To upgrade its quality of network and services is urgently called for.

• Market access and growth is alright but the improvement of quality on the above counts is necessity of the time.

SUGGESTIONS Some recommendation and suggestion which may help the

company to market the product and service with more profitability and increase its share in the Telecom market.

• PROMOTIONAL ACTIVITIES

•  Advertising• Persuasive Advertising• Technical Expertise

▫SALES PROMOTION • Cash discount • Premiums• Appointment of sale promoter •  Financial schemes

SUGESSTIONS▫ OCCASIONAL DISCOUNT

•  The company may go for occasional discount offers or price off from time to time specially during any festival. Off season discount may also prove helpful to check fluctuating sales▫ PRODUCT QUALITY AND TECHNICAL FEATURESsss

• As far as hand set mobile product quality is concerned, there is an urgent need of technical up gradation of Reliance mobile product line. It would be beneficial for company to launch some colored multimedia mobile hand sets with the some added features and minimum prices.

QUESTIONS????

References

•www.wikipedia.org•www.google.com•www.flickr.com

THANK YOU FOR YOUR KIND AND PATIENT LISTENING