A Brief Study On “ TE L EC O M S ERV I C ES O F RELI A NC E COMMU N IC A T I ON ’’ PROJECT REPORT Submitted for Partial fulllment for The Award of the Deree ofaster of Business Administration (2007-2009) INTERNATIONAL S!OOL O" B#SINESS $ RESEAR! % &2B' ELETRONIIT' !ASE-*' O+ OLIE STATION' BAN,ALORE' IN-&0*00 Submitted by! "A#RA$ "#PTA Enroll. No. – 5310700343 Reg. No. -531M8075F00198 MBA (FINANCE & RETAIL!e""#on$ - %007-%009 1
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7/25/2019 15220669 Project of Reliance Communication 1
I would like to express my sincere thanks to all those instrumental in thisproject Work. First of all, I would to thank Prof. Amit Gupta Director ofInternational School of Business & Research for i!in me thisopportunity to do this project and learn from it. I am thankful to"eliance #ommunication $td for i!in me helpful information tocomplete this project %"esearch&.
I express my sincere thanks to 'r. "aj %(unior )ales 'anaer& * Prof.+ishen %I)" faculty&, for helpin me in i!in me all rele!antinformation a-out the product and ser!ice.
'y heart full thanks to the whole staff and customers %#orporate& of"eliance #ommunication $td, who a!e me continuous support ine!ery possi-le manner to ain practical knowlede in Industry.
Finally I would like thank all lecturers, friends and my family for the kind of support and to all who directly or indirectly helped me in preparin thisproject report and special thanks to we-site www.rcom.co.in.
Date:
Place: Bangalore GAURAV GUPTA
7/25/2019 15220669 Project of Reliance Communication 1
His marketing strategy has made millions of Indians happy, they got the best mobile
tariffs in the world-local call costs at 15 paise/minute, and ST call at !"
paise/minute
6E+ /E78I9 I6/IA: +$en t$e ;OICE-/ATA ,ur#9 compri*in% eminent profe**ional* from t$e telecom fiel"9 met in /el$i in <une to c$oo*e t$e Telecom0er*on of t$e =ear 2>>9 t$e five'$our *election proce** wa* *team#?
T$e rea*on wa* o)viou*: T$e telecom *ector i* %rowin% fa*ter t$an an# ot$er *e%mentan" naturall# t$eir CEO* $ave a lot to crow a)out? T$e ,ur# $a" to *elect one fromt$ree CEO*9 w$o $a" ma"e it to t$e final li*t t$rou%$ nomination* from t$e in"u*tr#an" t$e initial *crutin#? Amon% t$e t$ree9 one of t$e main conten"er* wa* a #oun%CEO? T$e ,ur# "eci"e" t$at $e *$oul" come )ack ne(t #ear to tr# an" win t$e covete"awar"? T$e li*t now $a" two name*')ot$ CEO* of two well'known companie*? T$e
pivotal "ifference )etween t$e two: one i* an entrepreneur an" t$e ot$er i* not *o popular9 a* $i* cre"it i* *$are" amon% a num)er of $i* )i% "a""ie*?
Followin% a five'$our clo*el# $el"9 $otl# "e)ate" "i*cu**ion9 t$e name wa*
announce": Anil /$iru)$ai Am)ani9 c$airman of Reliance Communication*? AnilAm)ani ,oine" Reliance In"u*trie* @currentl# promote" )# $i* )rot$er Muke*$Am)ani9 followin% t$eir *plit in 13 a* co'c$ief e(ecutive officer? For)e* ranke"$im num)er 1>4 amon% t$e +orl"B* Ric$e*t 0eople in 2>>? T$e Am)ani famil# face"critici*m w$en it announce" it* am)itiou* plan* to )uil" a countr#wi"e telecomnetwork9 a* it* prior e(perti*e la# in commo"itie*'te(tile* an" petroc$emical*'
)u*ine** onl#? Apart from t$at telecom nee"* a *ervice'oriente" min"*et9 critic* felt?+$at t$e# "i" not remem)er wa* $ow t$e famil# $a" *erve" it* million* of *$are$ol"er*?
0olicie* in In"ia are ma"e in line wit$ Am)aniB* vi*ion9 *a#* an in"u*tr# e(pert? 8i* )u*ine** acumen an" clo*ene** to politician* a**i*te" $im in makin% it to t$e Ra,#aa)$a in <une 2>>49 a* an in"epen"ent mem)er? Am)ani c$o*e to re*i%n voluntaril#on Marc$ 259 2>>?
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7/25/2019 15220669 Project of Reliance Communication 1
T$e *ame a**ociation wit$ politico* %ave $im ne%ative return* too w$en t$eMa#awati overnment in Dttar 0ra"e*$ put a *panner on $i* am)itiou* plan* to )uil"a 192>>'acre E?
.ue*tion* from *$are$ol"er*? +$en $e meet* t$e pre**9 $e $a* an*wer* to all t$eir
.ue*tion*? 8e al*o remem)er* to call *elect ,ournali*t* )# name?
To merc$ant )anker* $e9 w$o $a* alrea"# contri)ute" immen*el# to t$efinancial reform* of t$e countr#9 i* one of t$e financial wi&ar"* of t$e worl"? Ma# )e
)ecau*e of $i* e(perti*e9 $e %ave up in t$e race to %ra) 8utc$i*on E**ar *take9 after in"irectl# ,ackin% up t$e valuation? 8i* ne%otiation* wit$ t$e ualcomm c$ief are al*oa folk t$eor# now?
are $i* per*onal an" or%ani&ational ac$ievement* in t$e recent pa*t
8i* pat$')reakin% marketin% *trate%# t$at wa* put in )# t$e *tron%e*t team of telecom profe**ional* t$e countr# $a* ever *een $a* ma"e million* of In"ian* $app# a* t$e#%ot t$e )e*t mo)ile tariff* in t$e worl"? T$e a%%re**ion re*ulte" to a""in% to $i*alrea"# *wollen kitt#? Ever# $our In"ia will )e a""in% aroun" 2>9>>> new mo)ilecu*tomer* an" Reliance Communication* over 49>>>? +$en mo)ile telep$on# fir*t
)e%an in In"ia9 a local call co*t R* 1 per minuteG an T/ R* 5>G an" a call to t$e DR* 1>> per minute? +it$ Reliance CommunicationH* pioneerin% price initiative9 a localcall now co*t* a mere 15 pai*e per minute9 T/ 4> pai*e9 an" a call to t$e D co*t*le** t$an R* 2 per minute? T$e pre*ence of Reliance Communication* i* makin% t$ecompetition in In"ia panick#? lo)al telecom force* will al*o *$ortl# *tart feelin% t$e$eat? Am)ani $a* al*o recentl# announce" $i* R* 192>> crore )u#out of =ipe*8ol"in%*?
Ac$ieverB* 0ri"e
• Dn"ertook financial re*tructurin% of Reliance communication*• To *pen" R* 19>>> crore to e(pan" an" *tren%t$en network covera%e•
After e(pan*ion9 Reliance Communication* will $ave t$e *in%le lar%e*t wirele**network in t$e worl"
• 7aunc$e" t$e lowe*t'co*t cla**ic )ran" $an"*et at R* • u)*cri)er )a*e %rew to over 2 mn "urin% la*t fi*cal9 re%i*terin% > %rowt$• Total Revenue *$ot up to R* 1494 crore9 an increa*e of 34• 6et 0rofit ri*e* to R* 3913 crore9 an increa*e of over >>
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7/25/2019 15220669 Project of Reliance Communication 1
• Revenue* of t$e wirele** )u*ine** increa*e" )# 4 to R* 1>92 crore• !roa")an" ac$ieve" revenue %rowt$ of 123 to R* 19144 crore• Market capitali&ation cro**e" R* 1>>9>>> crore• +ill a"" 239>>> more tower*• Telecom *ervice* will )e availa)le in over 239>>> town* an" >>9>>> villa%e*• 6e(t %eneration /T8 network will )e launc$e" )efore en" of t$e #ear
Reliance Communication*B wirele** *u)*cri)er )a*e %rew to over 2 mn la*t fi*cal9re%i*terin% a > %rowt$? T$i* make* it one of t$e top two wirele** operator* in In"ia?
JEconomic %rowt$ in t$e future will )e in"e(e" to connectivit# of million* of enterpri*ean" in"ivi"ual cu*tomer*? Over t$e ne(t few #ear*9 we will $ave over 1>> millioncu*tomer*9 makin% u* one of t$e top 5 telecom pla#er* in t$e worl"? In four #ear*9 we putup a total of 149>>> tower* acro** t$e countr#? T$i* #ear alone we will a"" 239>>> moretower*? Our wirele** network i* currentl# availa)le in 1>9>>> town*? !# t$e en" of t$i*
#ear9 it will )e availa)le in over 239>>> town* an" >>9>>> villa%e*9J Anil Am)ani *ai" att$e fir*t annual %eneral meetin% of Reliance Communication* *ince t$e re'or%ani&ation of t$e Reliance roup in <une 2>>5?
JIn four #ear* of operation*9 we inve*te" aroun" R* 329>>> crore? T$i* #ear alone we willinve*t over R* 2>9>>> crore? At t$e en" of t$i* #ear9 we will $ave covere" over > of our population? If ;er*ion 1?> of t$e In"ian telecom *tor# wa* all a)out affor"a)ilit#9;er*ion 2?> will )e a)out reac$? Our
6etwork e(pan*ion will %ive u* t$e power to "rive t$e market an" *ta# a$ea" of t$ecurve9J Am)ani a""*?
Accor"in% to Am)ani9 t$e financial re*tructurin% of Reliance Communication* i* t$e )i%%e*t turnaroun" *tor# in t$e $i*tor# of corporate In"ia? T$e in$erite" owner*$ip*tructure of Reliance Communication* wa* comple(? T$e reor%ani&ation $a* #iel"e" a
*imple9 fair9 an" tran*parent owner*$ip *tructure9 an" %iven Reliance Communication*1>> owner*$ip of all operational an" a**ociate companie*?
Reliance Communication* i* now amon% t$e t$ree mo*t valua)le private *ector companie* in In"ia9 an" t$e five mo*t valua)le telecom companie* in A*ia? In t$e current
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7/25/2019 15220669 Project of Reliance Communication 1
Fi*cal9 Reliance Communication* will *pen" R* 19>>> crore to furt$er e(pan" an"*tren%t$en it* network covera%e acro** In"ia an" t$e re*t of t$e worl"?
In a""ition to or%anic %rowt$9 Reliance Communication* will levera%e t$e a"vanta%e*"erive" from t$i* impre**ive financial platform to e(plore an" pur*ue an# *i%nificant
opportunitie* availa)le in t$e telecommunication* *ector? J+e are currentl# evaluatin% anum)er of inor%anic opportunitie* in *elect international market* to furt$er e(pan" our footprint9J Am)ani *ai"?
Reliance CommunicationH* One In"ia9 One Tariff plan allowe" million* to connect acro**In"ia at ,u*t one rupee a minute? T$e compan# wa* t$e fir*t one to )reak t$e R* 19>>>entr#')arrier wit$ t$e launc$ of t$e lowe*t'co*t cla**ic )ran" $an"*et at R* ?
A* per it* e(pan*ion plan9 Reliance Communication* will $ave t$e *in%le lar%e*t wirele**network in t$e worl"9 coverin% over >> mn In"ian* or more t$an 15 of t$e %lo)al
population? It will cover 239>>> town* or ever# *in%le In"ian $a)itation wit$ a populationof over 19>>>? Reliance Communication* will cover almo*t 1>> of all rail route*9
provi"in% *eamle** voice9 vi"eo9 ra"io9 an" Internet connectivit# to 14 mn commuter*ever# "a#? It will al*o cover almo*t 1>> of all national $i%$wa#*9 an" 4 of all *tate$i%$wa#*9 %ivin% million* of u*er* t$e power to talk9 te(t9 *urf9 pla#9 c$at or *impl# *ta#in touc$ acro** nearl# t$e entire len%t$ of In"iaB* 29>>9>>>'km'lon% roa" network?
8avin% ac$ieve" tremen"ou* %rowt$9 t$e main c$allen%e for Reliance Communication* i*to improve .ualit# of *ervice an" AR0D? It* enterpri*e )u*ine** i* al*o not in a po*ition tocompete wit$ t$e %lo)al ma,or*? tock market valuation* ma# )oo*t t$e fortune* of anentrepreneur9 )ut Am)ani nee"* to a""re** t$e i**ue* face" )# t$e %rowin% mo)ilecu*tomer )a*e9 e*peciall# in In"ia9 w$ere )ureaucrac# take* pri"e in c$eckin% t$e
)u*ine**man?
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7/25/2019 15220669 Project of Reliance Communication 1
It wa* wit$ t$i* )elief in min" t$at Reliance Communication* @formerl# RelianceInfocomm *tarte" la#in% >9>>> route kilometre* of a pan'In"ia fi)re optic )ack)one?T$i* )ack)one wa* commi**ione" on 2 /ecem)er 2>>29 t$e au*piciou* occa*ion of /$iru)$aiH* >t$ )irt$"a#9 t$ou%$ *a"l# after $i* une(pecte" "emi*e on <ul# 2>>2?
Reliance Communication* $a* a relia)le9 $i%$'capacit#9 inte%rate" @)ot$ wirele** an"wire line an" conver%ent @voice9 "ata an" vi"eo "i%ital network? It i* capa)le of "eliverin% a ran%e of *ervice* *pannin% t$e entire infocomm @information an"communication value c$ain9 inclu"in% infra*tructure an" *ervice* K for enterpri*e*a* well a* in"ivi"ual*9 application*9 an" con*ultin%?
To"a#9 Reliance Communication* i* revolutioni&in% t$e wa# In"ia communicate* an"network*9 trul# )rin%in% a)out a new wa# of life?
+e will levera%e our *tren%t$* to e(ecute comple( %lo)al'*cale pro,ect* to facilitatelea"in%'e"%e information an" communication *ervice* affor"a)le to all in"ivi"ualcon*umer* an" )u*ine**e* in In"ia?
+e will offer unparallele" value to create cu*tomer "eli%$t an" en$ance )u*ine** pro"uctivit#?
+e will al*o %enerate value for our capa)ilitie* )e#on" In"ian )or"er* an" ena)lemillion* of In"iaB* knowle"%e worker* to "eliver t$eir *ervice* %lo)all#?
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7/25/2019 15220669 Project of Reliance Communication 1
Reliance Communication* 7imite" foun"e" )# t$e late $ri? /$iru)$ai 8 Am)ani@132'2>>2 i* t$e fla%*$ip compan# of t$e Reliance Anil /$iru)$ai Am)ani roup? Iti* In"iaB* foremo*t trul# inte%rate" telecommunication* *ervice provi"er? +it$ acu*tomer )a*e of over 3 million inclu"in% clo*e to one million in"ivi"ual over*ea*
retail cu*tomer*9 Reliance Communication* rank* amon% t$e top ten A*ian Telecomcompanie*? It* corporate clientele inclu"e* >> In"ian9 25> multinational corporation*an" over 2>> %lo)al carrier* an" own* an" operate* t$e worl"B* lar%e*t ne(t%eneration9 I0 ena)le" connectivit# infra*tructure9 compri*in% over 15>9>>>kilometer* of fi)er optic ca)le *#*tem* in In"ia9 DA9 Europe9 Mi""le Ea*t an" t$eA*ia 0acific re%ion?
Re%ar"e" a* one of t$e foremo*t corporate lea"er* of contemporar# In"ia9 $ri Anil /Am)ani9 49 i* t$e c$airman of all li*te" companie* of t$e Reliance A/A roup9
8e i* al*o t$e pre*i"ent of t$e /$iru)$ai Am)ani In*titute of Information an"Communication* Tec$nolo%#9 an"$ina%ar
An M!A from t$e +$arton c$ool of t$e Dniver*it# of 0enn*#lvania9 $ri Am)ani i*cre"ite" wit$ pioneerin% *everal financial innovation* in t$e In"ian capital market*?8e *pear$ea"e" t$e countr#H* fir*t fora#* into over*ea* capital market* wit$
international pu)lic offerin%* of %lo)al "epo*itar# receipt*9 converti)le* an" )on"*?
Dn"er $i* c$airman*$ip9 t$e con*tituent companie* of t$e Reliance A/A %roup $averai*e" nearl# DL 3 )illion from %lo)al financial market* in a perio" of le** t$an 15mont$*?
$ri Am)ani $a* )een a**ociate" wit$ a num)er of pre*ti%iou* aca"emic in*titution* inIn"ia an" a)roa"?
8e i* currentl# a mem)er of:
• +$arton !oar" of Over*eer*9 T$e +$arton c$ool9 DA• !oar" of overnor*9 In"ian In*titute of Mana%ement @IIM9 A$me"a)a"• !oar" of overnor*9 In"ian In*titute of Tec$nolo%# @IIT9 anpur • E(ecutive !oar"9 In"ian c$ool of !u*ine** @I!9 8#"era)a"
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7/25/2019 15220669 Project of Reliance Communication 1
In <une 2>>49 $ri Am)ani wa* electe" a* an In"epen"ent mem)er of t$e Ra,#a a)$a N Dpper 8ou*e9 0arliament of In"ia9 a po*ition $e c$o*e to re*i%n voluntaril# on Marc$ 2592>>?
elect Awar"* an" Ac$ievement*
• ;ote" t$e !u*ine**man of t$e =earH in a poll con"ucte" )# T$e Time* of In"ia N T69/ecem)er 2>>
• ;ote" t$e !e*t role mo"elH amon% )u*ine** lea"er* in t$e )iannual Moo" of t$e 6ation poll con"ucte" )# In"ia To"a# ma%a&ine9 Au%u*t 2>>
• Conferre" t$e CEO of t$e =ear 2>>4H in t$e 0latt* lo)al Ener%# Awar"*• Conferre" BT$e Entrepreneur of t$e /eca"e Awar"B )# t$e !om)a# Mana%ement
+OT anal#*i* i* a )a*ic9 *trai%$tforwar" mo"el t$at provi"e* "irection an" *erve* a* a )a*i* for t$e "evelopment of marketin% plan*? It accompli*$e* t$i* )# a**e**in% an
or%ani&ation* *tren%t$* @w$at an or%ani&ation can "o an" weakne**e* @w$at anor%ani&ation cannot "o in a""ition to opportunitie* @potential favora)le con"ition* for anor%ani&ation an" t$reat* @potential unfavora)le con"ition* for an or%ani&ation? +OTanal#*i* i* an important *tep in plannin% an" it* value i* often un"ere*timate" "e*pite t$e*implicit# in creation? T$e role of +OT anal#*i* i* to take t$e information from t$eenvironmental anal#*i* an" *eparate it into internal i**ue* @*tren%t$* an" weakne**e* an"e(ternal i**ue* @opportunitie* an" t$reat*? Once t$i* i* complete"9 +OT anal#*i*"etermine* if t$e information in"icate* *omet$in% t$at will a**i*t t$e firm inaccompli*$in% it* o),ective* @a *tren%t$ or opportunit#9
+OT anal#*i* i* a %eneral tec$ni.ue w$ic$ can )e applie" acro** "iver*e function* an"activitie*9 )ut it i* particularl# appropriate to t$e earl# *ta%e* of plannin% for a TI0/ vi*it?0erformin% +OT anal#*i* involve* %eneratin% an" recor"in% t$e *tren%t$*9 weakne**e*9opportunitie*9 an" t$reat* relatin% to a %iven ta*k? It i* cu*tomar# for t$e anal#*i* to takeaccount of internal re*ource* an" capa)ilitie* @*tren%t$* an" weakne**e* an" factor*e(ternal to t$e or%ani&ation @opportunitie* an" t$reat*?
+OT anal#*i* can provi"e:A framework for i"entif#in% an" anal#&in% *tren%t$*9 weakne**e*9 opportunitie* an"t$reat*?
T$i* c$eckli*t i* for t$o*e carr#in% out9 or participatin% in9 +OT anal#*i*? It i* a *imple9 popular tec$ni.ue w$ic$ can )e u*e" in preparin% or amen"in% plan*9 in pro)lem *olvin%an" "eci*ion makin%?Illu*trative "ia%ram of +OT anal#*i* If +OT anal#*i* "oe* not *tart wit$ "efinin% a"e*ire" en" *tate or o),ective9 it run* t$e ri*k of )ein% u*ele**? A +OT anal#*i* ma# )e
incorporate" into t$e *trate%ic plannin% mo"el? An e(ample of a *trate%ic plannin%tec$ni.ue t$at incorporate* an o),ective'"riven +OT anal#*i* i* CA6 anal#*i*?trate%ic 0lannin%9 inclu"in% +OT an" CA6 anal#*i*9 $a* )een t$e *u),ect of muc$re*earc$?
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7/25/2019 15220669 Project of Reliance Communication 1
Strengths: attri)ute* of t$e or%ani&ation t$o*e are $elpful to ac$ievin% t$e o),ective?=ea)nesses: attri)ute* of t$e or%ani&ation t$o*e are $armful to ac$ievin% t$e o),ective?pportunities: e(ternal con"ition* t$o*e are $elpful to ac$ievin% t$e o),ective?+hreats: e(ternal con"ition* t$at i* $armful to ac$ievin% t$e o),ective?
+OT anal#*i* can )e u*e" for all *ort* of "eci*ion'makin%9 an" t$e +OT template
ena)le* proactive t$inkin%9 rat$er t$an rel#in% on $a)itual or in*tinctive reaction*?
T$e +OT anal#*i* template i* normall# pre*ente" a* a %ri"9 compri*in% four *ection*9one for eac$ of t$e +OT $ea"in%*: tren%t$*9 +eakne**e*9 Opportunitie*9 an" T$reat*?T$e free +OT template )elow inclu"e* *ample .ue*tion*9 w$o*e an*wer* are in*erte"into t$e relevant *ection of t$e +OT %ri"? T$e .ue*tion* are e(ample*9 or "i*cu**ion
point*9 an" o)viou*l# can )e altere" "epen"in% on t$e *u),ect of t$e +OT anal#*i*? 6ote t$at man# of t$e +OT .ue*tion* are al*o talkin% point* for ot$er $ea"in%* ' u*et$em a* #ou fin" mo*t $elpful9 an" make up #our own to *uit t$e i**ue )ein% anal#&e"? Iti* important to clearl# i"entif# t$e *u),ect of a +OT anal#*i*9 )ecau*e a +OT anal#*i*
i* a per*pective of one t$in%9 )e it a compan#9 a pro"uct9 a propo*ition9 an" i"ea9 amet$o"9 or option9 etc?
8ere are *ome e(ample* of w$at a +OT anal#*i* can )e u*e" to a**e**:
• a compan# @it* po*ition in t$e market9 commercial via)ilit#9 etc• a met$o" of *ale* "i*tri)ution• a pro"uct or )ran"• a )u*ine** i"ea• a *trate%ic option9 *uc$ a* enterin% a new market or launc$in% a new pro"uct• a opportunit# to make an ac.ui*ition• a potential partner*$ip• c$an%in% a *upplier• out*ourcin% a *ervice9 activit# or re*ource• an inve*tment opportunit#
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7/25/2019 15220669 Project of Reliance Communication 1
T$e a)ove anal#*i* *$ow* t$at 42 of t$e re*pon"ent* )elon%e" to t$e >>>Q' an" )elow income cate%or#9 34 )elon%e" to R*?>>> to 12>>> an" 1 )elon%e" to12>>>'2>>>>An" a)ove income of 2>>>>Q'?
0ercenta%e* of cu*tomer w$o are pro*pective take of a particular *ervice
Income roup 0ercenta%e @
>>> 42
>>>'12>>> 34
12>>>'2>>>> 1
= 2>>>>
32
0
5
10
15
20
25
30
35
40
45
Percentage (%)
8000
8000-12000
12000-20000
! 20000
7/25/2019 15220669 Project of Reliance Communication 1
It wa* foun" in t$e *urve# t$at 55 of t$e re*pon"ent* inten"e" to purc$a*e eit$er AirTel or Rim *ervice* in t$e future? Out of t$i* 55 more t$an @t$at i* 3> of t$e w$ole *ample*i&e inten"e" to purc$a*e AirTel an" 25 inten"e" to purc$a*e RIM
Scaling A'out !CMM Ser,ice
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7/25/2019 15220669 Project of Reliance Communication 1
On t$e )a*i* of e(ten*ive *tu"# an" re*earc$9 $ere are *ome recommen"ation an"*u%%e*tion w$ic$ ma# $elp t$e compan# to market t$e pro"uct an" *ervice more
profita)ilit# an" increa*e it* *$are in t$e Telecom market?
1* !M+IA AC+II+I"S
T$e compan# e(pan"* t$e )u"%et allocation for promotional campai%n in center
!an%alore? It $a* affecte" t$e *ale *ervice )ran" ima%e of Reliance e*peciall# in!an%alore? 7ow *upport* in promotion $ave lea" to fluctuation in *ale
%d&ertising N A"verti*in% *$oul" $ave a clear o),ective an" me**a%e9 w$ic$ $a*not )een foun" in recent a"*? Reliance i* a fa*ter %rowin% provi"er *ervice in eac$*tate ?ever# offer* an" *c$eme* t$e# *$oul" *$ow wit$ proper me**a%e for )enefit
to t$e cu*tomer? In )u*# life cu*tomer "o not remem)ere" an# offer* an" w$ic$*ervice we can provi"e" for t$e cu*tomer t$erefore t$e# *$oul" )# force *$owin%a"verti*ement in %rowin% market an" amon% cu*tomer ?cu*tomer* want*continuou*l# e(po*ure in Ca)le an" 7ocal new*paper*?
'ersuasi&e %d&ertising( ' 6ow t$ere i* a nee" of per*ua*ive a"verti*in% for Reliance *ervice w$ic$ can )e move" into t$e cate%or# of Scomparativea"verti*in%? It will $elp t$e compan# to e*ta)li*$ t$e *uperiorit# of it* )ran"*ervice t$rou%$ *pecific compari*on of one or more attri)ute* an" feature*?
T$e compan# ma# %o for occa*ional "i*count offer* or price off from time to time*peciall# "urin% an# fe*tival? Off *ea*on "i*count ma# al*o prove $elpful to c$eck fluctuatin% *ale*?
C* !DC+ HAI+? AD +"C@ICA #"A+!"S
A* for a* *ome $an" *et mo)ile pro"uct .ualit# i* concerne"9 t$ere i* an ur%entnee" of tec$nical up %ra"ation of Reliance mo)ile pro"uct line? It woul" )e
)eneficial for compan# to launc$ *ome color* mo)ile $an" *et wit$ t$e *ome a""e"feature an" minimum price?
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7/25/2019 15220669 Project of Reliance Communication 1