A Guide to Pricing Rules in PrestaShop 1.7

PRICING RULE IN

PRESTASHOP 1.7

What is the most proven way to motivate your online store visitors into

buying more?

What is the best way to reward your loyal customers?

How can you get rid of old inventory fast?

The answer to all the three questions is a good ‘’discounted o�er’’. It has

always been a trend to treat to existing loyal customers with discount

coupons from time to time. Discounts are often given to entice customers

to buy more. Promotional pricing has also proven to be a good way to lose

out surplus stock before bringing in new collection. Now, if you are

planning to use Prestashop 1.7 as your eCommerce platform this article

will help you set up pricing/discount rules for your online store in no time.

There are two ways in which you can set up discounts in Prestashop –

Introduction

Catalogue Price Rule

Cart Rule

Catalogue Price ruleGo to Catalogue > Price Rules

Click on Catalogue Price rules tab and then click on “Add new catalogue price rule”

A new page would open up to let you de�ne a new catalogue price rule.

Name – Give a name to your promotional o�er e.g. 25% discount on

tees. Only you would be able to see the name from the backend so you

can name it as you wish for your own reference.

Currency – You can select if you want the discount to be provided only

when the item is being purchased in dollar or any other currency. Select

the desired option from the dropdown.

Country – If you want the discount to be provided to customers from a

speci�c country, you can select it in this dropdown. Else select All

Countries.

Group – The value in this �eld can be used for di�erent scenarios. If you

simply do not want un-registered or guest customers to avail the discount,

select “Customer” from this dropdown. So only registered customers will be

able to avail this o�er.

Also if you are using the Prestashop store on B2B model you can have

multiple groups created (e.g. wholesale/retail or gold customer/silver

customer). Then you can allocate this discount o�er to a speci�c group.

You can create customer groups here –

Con�gure > Shop Parameters > Product setting > Groups tab

Now, back to the page where you were de�ning the Catalogue price rule.

From Quantity – You can de�ne how many units of an item a customer

needs to purchase to avail this discount. You give 2, and the customer would

need to buy 2 or more units of a particular item to get the discount.

Price(tax excl.) – There are two options with this �eld and two possible

outputs.

All the products that would be considered for this Catalogue price rule have

a prede�ned base price. For example, for a Women’s tshirt the price could be

80 USD. Now, if you want to show that the base price is 80 USD and a 25%

discount is being given then leave this �eld blank and tick the check box

Leave base price. Fill the Reduction �eld with 25%. At the front end the

customer would see 80 USD stroked o� and the updated-discounted price of

60 USD.

Alternatively, you might wish to change the base price of all the items that

meet the condition for this rule. Then uncheck the checkbox for Leave base

price and �ll in this �eld with the desired value. You might want to show a

slightly hiked price and then give a discount. So for example the existing

base price for the Women’s tshirt might have been 80 USD. Now, once you

give 100 in this �eld and 25% in the Reduction �eld, at the front end

customers will see 100 USD stoked o� and the updated-discounted price of

75 USD. Note that it will not show its pre-existing base price of 80 USD at all.

From – To – Here you can select the start date and end date within which

this discount rule will be applicable.

Reduction type – There are two options. If you wish to have the discount

amount calculated as a percentage of the product’s base price, select

Percentage. If you wish to have a �xed value deducted from the base price,

select the option Amount.

Reduction with or without taxes – Decide if you want to have the

discount provided on the tax applicable on the product as well.

Reduction – As explained above this is the �eld where you have to put in

the value for the discount you wish to o�er. If Amount is selected in

Reduction type before then the value of this �eld will be directly subtracted

from the base price of the product. Else a percentage amount of the

product’s base price will be deducted from it.

Now, if you want this rule to be applicable for all products in your store then

click on Save and you are done with creating a Catalogue price rule. But if

you want to have the discount on selective items based on categories,

manufacturer, colors and other attribute values you have to de�ne

conditions.

Click on “Add a new condition group”

Here, you can de�ne multiple conditions for your catalogue price rule to be

applicable.

For example, you can choose to have this rule to be applicable for products

in the tshirt Category only. So you will have to select the T-shirt option from

the Category dropdown. Then click on the Add Condition tab on the left.

You can select multiple criteria in one condition group. For example, you can

de�ne that not just all products from the T-shirt Category but the ones with

blue color will only be applicable for this discount rule.

For saving the rule you can click on the Save button above the Condition

group window. Note that if you de�ne two criteria in a Condition group both

has to be satis�ed by a product to qualify for the catalogue rule. You can

create another Condition group by clicking on “Add a new condition group”.

If you set up two condition groups, either all the criteria of group 1 has to be

satis�ed or all of group 2 has to be satis�ed for the product to qualify for the

discount.

So this is all about having discounts to be made applicable on products

while they are showcased in the catalogue.

Now, lets move to Cart Rules...

A new page would open up to let you de�ne a new Cart rule.

Name : This name will be shown on the Cart page after the rule is applied so

name it accordingly.

Cart Rules which will enable you to o�er discounts on the cart total.

Go to Catalogue > Price Rules and then click in Cart Rules tab.

Click on “Add new cart rule”

Cart Rules

Description: The description would only be visible to you, so you can name

it as per your wish for future reference.

Code: You can create the coupon manually by typing in a desired format.

Alternatively, you can have Prestashop generate one for you. Click on

Generate and you would have a unique voucher.

Highlight – If you want your customers to know that a voucher is available

and its applicable on their current cart elements you should select Yes here.

Partial use – If you disable this, the voucher can be used only once by a

customer, no matter he gets to utilize the entire discount in that purchase.

Priority – In case multiple coupons are applicable on an order and the

customer tries to use them the priority of this rule will considered for making

this one applicable.

Status – Select Yes/No to determine whether the voucher would be active or

inactive.

Now, go to the Conditions tab.

Limit to a single customer – Though ideally you might not want to create

a voucher speci�c to a customer, but if you wish you can do it. Just select one

from your existing list of customer who would only be able to use this

voucher.

Valid – Select the time period within which the voucher will be usable.

Minimum amount – Here you can de�ne what should be the minimum cart

value (Order value) for this voucher to be applicable.

Total available – You can de�ne the usage limit of the voucher. If you put in

X here, it would mean this voucher can be used by X no. of customers or X

times.

Total available for each user – You can limit how many times one customer

can use this voucher to place orders. If you select ‘1’ here then the Total

available value (X) set above would mean X no. of customers can use the

voucher.

Restrictions – Three criteria can be set up based on what carrier, customer

group and product is associated with the order.

Carrier selection – The voucher can be made applicable based on which

carrier/shipping method is chosen by the customer. You can click on

Add/Remove to only have the desired shipping option under Selected carriers

panel.

Customer group selection – If you wish to only allow the registered

customers to be able to use the voucher select the Guest and Visitor groups

and remove them from the Selected groups panel.

Product selection – The criterion to have the voucher applicable can also

be based on speci�c products/product attributes/product

categories/manufacturers etc.

For example, if you wish to have the voucher applicable only when items are

purchased from a speci�c Category e.g. Casual Dresses, �rst select Categories

from the dropdown Add a rule concerning.

Then click on Choose and you will see the list of Categories in a highlighted

window. Select the desired Category and click on Add to have it moved to

the Selected panel.

You can select multiple categories in the panel or even create compound

criterion in combination with product attribute. Click on the button Product

selection for creating a whole new condition where you can de�ne criteria

based on per-product, per-categories, per-manufacturers or per-attribute

options.

Next, you have to go to the Actions tab.

Free shipping – If you want the customer to get free shipping on

usage of this voucher select Yes.

Apply discount – If you wish to have the discount amount calculated as a

percentage of the cart total, select Percent. If you wish to have a �xed value

deducted from the cart total, select the option Amount.

Value – Put in the desired discount �gure you want the customers to get.

Apply a discount to: This has the following options:

Order (without shipping) -The discount will be applied on the cart total.

Specific product – You can specify the product on which the discount will

be applied from among the other products in the cart.

Cheapest product – The discount will be applied on the product with the

lowest price from among the other products in the cart.

Selected product(s)- The customer would be able to opt for products on

which the discount would be applied. This option is only available when the

“Percent (%)” option is selected for Apply Discount.

Send a free gift – In case, instead of giving a discount to the customer you

wish to give away an item for free you can select ‘’Yes’’ here and choose one

item. Type in �rst few letters of that item in the search box below and the

name will auto populate.

Click on Save and you would have a Cart rule with a coupon code created

successfully.

If you wish to know how you can connect your

Prestashop store with your back-o�ce ERP system,

we have the right solution for you.

Even orders placed during promotional campaigns can

also be recreated in your ERP accurately including

shipping and tax details.

Sulagno MukherjeeBusiness Development Manager,

APPSeCONNECT

PRESENTED BY:

www.appseconnect.com

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