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A child’s place casa

Apr 08, 2017

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A Childs Place Casa

A Childs Place Casa

Social Media AuditBethany College Department of Communications & Media ArtsKyra Dillard

Casa Movement In 1977, a Seattle juvenile court judge concerned about making drastic decisions with insufficient information conceived the idea of citizen volunteers speaking up for the best interests of abused and neglected children in the courtroom. From that first program has grown a network of more than951 CASA and guardian ad litem programsthat are recruiting, training and supporting volunteers in 49 states and the District of Columbia.

A Childs Place Casa A non-profit organization, in Brooke and Hancock Counties, WV, supporting and promoting court appointed volunteer advocacy for abused and neglected children so that they can thrive in safe, permanent homes

OverviewWhat is it exactly that the company is trying to achieve though social media?Try to connect with the audience so they can raise more money for the foundationRaise Awareness Volunteers

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Casa Volunteers A Court Appointed Special Advocate (CASA) volunteer is a trained citizen who is appointed by a judge to represent the best interests of abused and neglected children in courtThere are more than950 CASA programsin 49 states recruiting, training and supporting volunteers to represent the best interests of abused and neglected children in the courtroom and other settings.

Who funds Casa? The Angel Roll is A Child's Place CASA's own exclusive 5-year giving opportunity to businesses, individuals and civic groups to build a more solid financial foundation Join our Angle Roll today by pledging to give an annual amount for five years.In Kind Dontations- A case of paper, Postage stamps or things from a business Corporate Sponorship: Hero, Guardian and Believer.Hero:Your $3,000 donation provides support for 3 CASA Volunteers for a whole yearGuardian:Your $1,500 donation provides advocacy resources of 3 CASA children for a yearBeliever: Your $600 donation provides resources to train a class of 8 CASA Volunteers

Target Audience, Why? Community Casa Volunteer Women 35+ OlderFinancially Stable More mature

FacebookEstablsihed in 2010Likes: 325Visits: 55Get on average about 5 likes per post Peak Time to post is Wednesdays at 3 pmWorst Time to post is weekends before 8 am and after 8 pmHow much time is invested in the page? Tries to post everyday so people can stay engaged http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographichttps://www.facebook.com/pages/A-Childs-Place-CASA-LTD/111275042245562

Website Donate should be more noticeable!! Stock photography Flash Photography Does have a social media policy http://www.childsplacecasa.com

ImprovementsFacebookStock photography Back of the head shotsVideos- More powerful and get a greater connection with the audience Update future events everything is from 2012Under About should have time that they open until they close, phone number and location https://www.facebook.com/texascasainchttp://www.freedigitalphotos.net/images/search.php?search=kids&cat=photograph

Website Donate should be more noticeable!! Stock photography Flash Photography Does have a social media policy http://www.childsplacecasa.com/

SWOT analysis Strengths Interaction.. Example came to Bethany College Weaknesses FB page/Website should correspond Balance of page, Pictures within the banner are off centered Opportunities More people can always donate ThreatsLack of knowledge can be crucial to future funders

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What's Next? Make changes to Facebook Page and Website Stock/Flash Photography Look at examples of other Casas to try and help improve your Facebook and Website page Is twitter effective? http://www.kempe.org/http://www.casaforchildren.org/site/c.mtJSJ7MPIsE/b.5301295/k.BE9A/Home.htmhttp://texascasa.org/

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