52N - The Future of Recruitment Media

The Future of Recruiting Media?52N is your destination - if you want to engage and attract through intelligent employer branding, measurable channel management and integrated technology solutions.Keith Robinson – Founding Partner

Berlin - Bucharest - Budapest - Cambridge - Frankfurt - Munich - Prague - Sarajevo - Vienna - Warsaw

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

INTEGRATED RESOURCING SOLUTIONS

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

We Have Been Here

We Have Been Here

We Have Been Here

We Have Been Here

We Have Been Here

We Have Been Here

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

Are we Going Here?

Social Media Landscape

Are We Going Here?

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

The Recruitment Media

These are just platforms:• Print • Internet

The destinations are:• Monster, • Facebook, • LinkedIn etc

But these are “owned” so what is the next big change?

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

It’s Happened!!Today, We Are The Media.

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

Media Channel

Media Channel!!

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

Media Channel

Media Channel

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

Media Channel

Media Channel

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

Media Channel

Media Channel

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

Media Channel

Media Channel

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

Media Channel

Media Channel

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

Media Channel

Media Channel

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

How Many of You or Your Organisations do the following?

• Post a Job to Your Career Site?• Post a Job to a Job Board?• Post Content on a Blog?• Post Content on Tweeter?• Post Content on Facebook?• Email or Contact a Candidate

in Your “Talent Pool”?

© 52 North 2013

52N Brand Guidelines

® 52N 2013

4

This is the 52Nwordmark. Thisversion of the logo uses the North iconplus the full company name. This isa secondary logo used primarily forbusiness-to-business purposes andcorporate communication.

INTRODUCTIONTHE 52˚N WORDMARK

2.1 Introduction - wordmark

INTEGRATED RESOURCING SOLUTIONS

So, the Big Question is:

How Many of You or Your Organisations have a Content Strategy?