50 B2B Marketing Stats & Tips
Jul 17, 2015
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87% of B2B buyers say
content has an impact
on vendor selection
87% of B2B buyers say
content has an impact
on vendor selection
35% of marketing
professionals worldwide
say content marketing is
their leading focus
The average B2B company
spends more than 25% of
their marketing budget on
content to drive leads
93% of B2B marketers
use content marketing
The average B2B company
spends more than 25% of
their marketing budget on
content to drive leads
$272 for B2B companies in 2013
Companies spend more
than $2 Trillion on
acquisitions every year
Companies spend more
than $2 Trillion on
acquisitions every year
The failure rate of
mergers & acquisitions is
between 70% and 90%
Brands that create
15 blog posts per
month average
1,200 new leads per
month
Brands that create
15 blog posts per
month average
1,200 new leads per
month
82% of marketers
who blog daily report
positive ROI for
inbound efforts
B2B marketers
using blogs
generate 67%
more leads
B2B marketers
using blogs
generate 67%
more leads
Small businesses
with blogs generate
126% more leads
Posts on Sundays get
25% more engagement
than posts during regular weekday
business hours
Business posts get the most engagement after hours between 5:00pm-1:00am
Business posts get the most engagement after hours between 5:00pm-1:00am
However, only 28.5% of posts
are sent after hours
Posts with photos have
38% higher engagement
than posts without
Using at least 1 hashtag in a
post can increase engagement
Using at least 1 hashtag in a
post can increase engagement
However, 84% of posts do
not use any hashtags
Web Traffic (63%)
Web Traffic (63%)
Lead Quality (54%)
Web Traffic (63%)
Social Sharing (50%)
Lead Quality (54%)
Web Traffic (63%)
Social Sharing (50%)
Lead Quality (54%)
Lead Quantity (48%)
Web Traffic (63%)
Social Sharing (50%)
SEO Rankings (44%)
Lead Quality (54%)
Lead Quantity (48%)
Web Traffic (63%)
Social Sharing (50%)
SEO Rankings (44%)
Time on Site (40%)
Lead Quality (54%)
Lead Quantity (48%)
Web Traffic (63%)
Direct Sales (39%)
Social Sharing (50%)
SEO Rankings (44%)
Time on Site (40%)
Lead Quality (54%)
Lead Quantity (48%)
Web Traffic (63%)
Direct Sales (39%)
Social Sharing (50%)
SEO Rankings (44%)
Time on Site (40%)
Customer Feedback (39%)
Lead Quality (54%)
Lead Quantity (48%)
Web Traffic (63%)
Direct Sales (39%)
Social Sharing (50%)
Inbound Links (34%)
SEO Rankings (44%)
Time on Site (40%)
Customer Feedback (39%)
Lead Quality (54%)
Lead Quantity (48%)
Web Traffic (63%)
Direct Sales (39%)
Social Sharing (50%)
Inbound Links (34%)
SEO Rankings (44%)
Time on Site (40%)
Subscriber Growth
(32%)
Customer Feedback (39%)
Lead Quality (54%)
Lead Quantity (48%)
1 of 3 Google searches
is a local search
4 of 10 people use local
search every day
86% of smartphone
owners use their device
for local search
9 of 10 smartphone
searches end in an action
Set your budget too low, you could
lose out on potential revenue
Set your budget too high, you could
have financial struggles
Set you budget too low, you could
lose out on potential revenue
Setting your budget as
a
percentage of revenue
is a good strategy
The average B2B tech company spends
3.6% of revenue
on marketing
Revenue Marketing Budget
Under $5M
$5-10M
$10-50M
$50-100M
Over $100M
7-8%
2-3%
4-5%
5-6%
6-7%
95% of IT buyers use social
media for business every month
95% of IT buyers use social
media for business every month
Social networks influence 7 out of 10
IT buyers in each of the 5 phases of
decision making
Social networks influence 7 out of 10
IT buyers in each of the 5 phases of
decision making
IT buyers are 50% more likely to
engage with vendors on LinkedIn
than any other social network
IT buyers are 50% more likely to
engage with vendors on LinkedIn
than any other social network
2 in 3 IT buyers are willing to
connect with vendors on LinkedIn
3 of 4 IT buyers are open to having
a conversation with a new vendor
2 in 3 IT buyers are willing to
connect with vendors on LinkedIn
3 out of 5 healthcare decision
makers base purchasing decisions
on improving clinical outcomes
3 out of 5 healthcare decision
makers base purchasing decisions
on improving clinical outcomes
Nearly half make new
purchases to lower costs
of healthcare purchases are made
within 6 months of starting the
buying process 43%
of healthcare purchases are made
within 6 months of starting the
buying process
are made
within 12 months74%
43%
76% of Chief Marketing
Officers consider lead
generation their biggest
challenge
59% of Chief Marketing
Officers expect automated
solutions to increase
efficiency and
effectiveness of their
marketing plans
Businesses using
marketing
automation to
nurture prospects
experience a
451% increase in
qualified leads
47% of nurtured leads make larger
purchases over non-nurtured
leads
Companies that
excel at lead
nurturing generate
50% more sales-
ready leads at
33% lower cost
THANKS FOR READING!
If you need help marketing your B2B company, contact us:
Clarity Quest Marketingwww.clarityqst.com
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