4 Powerful Tips for Writing Landing Pages that Convert Leads

There are lots of statistics floating around about the shortness of the average Internet user’s attention span. Plenty of businesses make the assumption that people don’t actually read the copy that’s written on landing pages. Although it’s not difficult to see why they make that assumption, landing page studies show that people not only read this copy, but it has a significant impact on whether or not they complete the desired call to action.