Top Banner
Why Your Landing Page Doesn’t Convert stats 11
14

11 Stats: Why Your Landing Page Doesn't Convert

Aug 23, 2014

Download

Marketing

Wishpond


Landing pages are a proven method of generating leads and building a solid email list. But why aren’t yours converting?

If you’re like most marketers, your top challenge is building a landing page and optimizing it.

But did you also know that:
- The more landing pages you have, the higher conversion rate
- Websites with 30 or more landing pages get seven times the leads of a site with only 10
- Landing pages with multiple offers get 266% fewer leads than single offer pages
- 44% of inbound marketing links direct to a homepage, not a landing page

Check out more data you need to increase your online marketing results.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
  • Why Your Landing Page Doesnt Convert stats 11
  • ? ? ? Getting a landing page built and optimized Whats the Biggest Landing Page Challenge for Marketers? ? ? ?
  • of B2B cos 62% have less than 6 landing pages
  • with fewer than 10 Companies with 30or more landing pages generate 7xmore leads than those But...
  • new, unique landing page build a 48% of marketers for each marketing campaign
  • Half But... of those landing pages contain multiple offers
  • 266% And... multiple offers can decrease conversions by
  • of offer-related images 42% on landing pages are not clickable
  • is the most used method to for 2 years in a row A/B testing increase conversion rates
  • has driven major landing page change But... 1out of 8only A/B Tests
  • of B2B inbound marketing links are to a 44% not a landing page homepage
  • of first time visitors arent ready to buy But... 96% sending people to your homepage doesnt bring leads and relationship-building opportunities
  • http://www.blog.hubspot.com http://www.marketingexperiments.com/blog http://www.marketingsherpa.com http://www.blog.kissmetrics.com Sources
  • Thank you for viewing! Did you like this presentation? Wishpond One Easy Tool for All of Your Online Marketing create landing pages, contests, online ads & email automation campaigns Check out blog.wishpond.com for more!