18 Event Marketing Strategies to Generate Leads that Convert Get ready to take your event marketing efforts to new heights and witness a surge of leads that will leave your competitors green with envy. In this exciting guide, we will explore 18 thrilling event marketing strategies that not only captivate attendees but also generate leads that convert into loyal customers. Are you ready to turbocharge your events and unlock the keys to fueling your business success? Let's dive in and discover the strategies that will supercharge your lead generation efforts! What is Event Marketing? Event marketing is all about promoting and advertising an event to attract people and get them excited about it. It involves meticulous planning and organizing activities that create buzz, engage attendees, and help you achieve your specific goals. It's like orchestrating a grand spectacle that captivates the audience and leaves a lasting impression. Lead Generation Strategies Let’s explore some of them!