presented by presented by Use social campaigns – – to collect useful data, e.g., email addresses, 1 NOT JUST LIKES (Facebook’s algorithm doesn’t like it). 3 11 a verymall percentage of your fans visit your Page/apps KNOW THAT ORGANICALLY 4 REMEMBER 2 WHEN A PERSON shares YOUR CONTENT, Facebook considers it AS COMING FROM A person, NOT A BRAND. 5 experiment – by gender, relationship status, age, location, etc. with targetin g pts targetin g pts targetin g pts 6 7 Experiment with i.e., promoting targeted posts to targeted audiences. 8 FILL OUT YOUR PAGE BY ADDING Change your cover photo 10 13 Check to see is the best time to post 14 9 Make sure social campaigns are mobile ready Make sure social campaigns are mobile ready & 15 N IGHT S W E E K E N D S Schedule posts to go up during the respond to comments Interact with fans to increase organic reach 12 admin roles and establish company standards Assign 16 Be entertaining and helpful, not sales-y Be entertaining and helpful, not sales-y Be entertaining and helpful, not sales-y 17 stand out 18 B e p e r so n a l 19 Share Stories 20 About section up to date MAKE SURE the details in your About section are up to date 21 22 For more great resources, visit shortstack.com/resources to see – promotion is essential APPROPRIATELY APPROPRIATELY Rather than complain about it, follow these new Facebook rules: follow these new Facebook rules: Organic reach on Facebꝏk has droed. follow these new Facebook rules:
22 Ways to Combat Declining Organic Reach
Oct 18, 2014
Organic reach on Facebook has dropped. Rather than complain about it, follow these 22 new Facebook rules.
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presented by
presented by
Use social campaigns –
– to collect useful data, e.g.,email addresses,
1
NOT JUST LIKES
(Facebook’s algorithm doesn’t like it).3
11
a very�mall percentage of your
fans visit your Page/apps
KNOW THAT
ORGANICALLY
4
REMEMBER2
WHEN A PERSON
shares YOUR CONTENT,
Facebookconsiders it
AS COMING FROM A
person,NOT A BRAND.
5
experiment
– by gender, relationship status,
age, location, etc.
with
targetingp�ts
targetingp�ts
targetingp�ts
6 7
Experiment with
i.e., promoting targeted posts to
targeted audiences.
8
FILL OUT YOUR PAGE BY ADDING
Changeyour cover photo
10 13
Check
to see
is the best timeto post
14
9
Make sure
socialcampaignsare mobile
ready
Make sure
socialcampaignsare mobile
ready
&
15
N I G H T S
W E E K E N D S
Schedule poststo go up during the
respond to comments
Interactwith fans
to increaseorganicreach
12
admin rolesand establishcompany
standards
Assign16
Be entertainingand helpful, not sales-yBe entertainingand helpful, not sales-yBe entertainingand helpful, not sales-y
17
stand out18
Be personal19
ShareStories
20
About section
up to date
MAKE SUREthe details in your
About sectionare
up to date
21
22
For more great resources, visit shortstack.com/resources
to see
– promotion is essential
APPROPRIATELYAPPROPRIATELY
Rather than complain about it,
follow these new Facebook rules:follow these new Facebook rules:
Organic reach on Faceb�k has dro�ed.
follow these new Facebook rules:
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