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22 Ways to Combat Declining Organic Reach

Oct 18, 2014

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Social Media

Organic reach on Facebook has dropped. Rather than complain about it, follow these 22 new Facebook rules.

FacebookRulesQuilt

presented by

presented by

Use social campaigns

to collect useful data, e.g.,email addresses,

1

NOT JUST LIKES

(Facebooks algorithm doesnt like it).3

11

a verymall percentage

of your

fans visit your Page/app

s

KNOW THAT

ORGANICALLY

4

REMEMBER2

WHEN A PERSON

shares YOUR CONTENT,

Facebookconsiders it

AS COMING FROM A

person,NOT A BRAND.

5

experiment

by gender, relationship status,

age, location, etc.

with

targetingpts

targetingpts

targetingpts

6 7

Experiment with

i.e., promoting targeted posts to

targeted audiences.

8

FILL OUT YOUR PAGE BY ADDING

Changeyour cover photo

10 13

Check

to see

is the best timeto post

14

9

Make sure

socialcampaignsare mobile

ready

Make sure

socialcampaignsare mobile

ready

&

15

N I G H T S

W E E K E N D S

Schedule poststo go up during the

respond to comments

Interactwith fans

to increaseorganicreach

12

admin rolesand establishcompany

standards

Assign16

Be entertainingand helpful, not sales-yBe entertainingand helpful, not sales-yBe entertainingand helpful, not sales-y

17

stand out18

Be personal19ShareStories

20

About section

up to date

MAKE SUREthe details in your

About sectionare

up to date

21

22

For more great resources, visit shortstack.com/resources

to see

promotion is essential

APPROPRIATELYAPPROPRIATELY

Rather than complain about it,

follow these new Facebook rules:follow these new Facebook rules:

Organic reach on Facebk has droed.

follow these new Facebook rules:

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