presented by
presented by
Use social campaigns –
– to collect useful data, e.g.,email addresses,
1
NOT JUST LIKES
(Facebook’s algorithm doesn’t like it).3
11
a very�mall percentage of your
fans visit your Page/apps
KNOW THAT
ORGANICALLY
4
REMEMBER2
WHEN A PERSON
shares YOUR CONTENT,
Facebookconsiders it
AS COMING FROM A
person,NOT A BRAND.
5
experiment
– by gender, relationship status,
age, location, etc.
with
targetingp�ts
targetingp�ts
targetingp�ts
6 7
Experiment with
i.e., promoting targeted posts to
targeted audiences.
8
FILL OUT YOUR PAGE BY ADDING
Changeyour cover photo
10 13
Check
to see
is the best timeto post
14
9
Make sure
socialcampaignsare mobile
ready
Make sure
socialcampaignsare mobile
ready
&
15
N I G H T S
W E E K E N D S
Schedule poststo go up during the
respond to comments
Interactwith fans
to increaseorganicreach
12
admin rolesand establishcompany
standards
Assign16
Be entertainingand helpful, not sales-yBe entertainingand helpful, not sales-yBe entertainingand helpful, not sales-y
17
stand out18
Be personal19
ShareStories
20
About section
up to date
MAKE SUREthe details in your
About sectionare
up to date
21
22
For more great resources, visit shortstack.com/resources
to see
– promotion is essential
APPROPRIATELYAPPROPRIATELY
Rather than complain about it,
follow these new Facebook rules:follow these new Facebook rules:
Organic reach on Faceb�k has dro�ed.
follow these new Facebook rules:
