WWW.BECOMEABLOGGER.COM How to Respond to Declining Organic Reach from an interview with Mike Stelzner Social Media Algorithms:
Social Media Algorithms: How to Respond to Declining Organic Reach
Jan 17, 2017
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WWW.BECOMEABLOGGER.COM
How to Respond toDeclining OrganicReachfrom an interview with Mike Stelzner
Social Media Algorithms:
Strengthenyour homebase
YOUR BLOG
WWW.BECOMEABLOGGER.COM
WWW.BECOMEABLOGGER.COM
IF YOU'VE ALREADY BUILT A STRONG AND LARGE LIST...if people want your content, they will come and get it
HOW?
Regularly send out new posts andupdates to your email list and sendthem back to your blog
WWW.BECOMEABLOGGER.COM
SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
WWW.BECOMEABLOGGER.COM
SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
Drive people to your site
WWW.BECOMEABLOGGER.COM
SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
BECOME ATHOUGHT LEADERDrive people to your site
WWW.BECOMEABLOGGER.COM
SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
BECOME ATHOUGHT LEADERSpread your contentespecially where you wantto build your communityLinkedIn, Medium, etc
Drive people to your site
WWW.BECOMEABLOGGER.COM
SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
BECOME ATHOUGHT LEADERSpread your contentespecially where you wantto build your communityLinkedIn, Medium, etc
Drive people to your site
BOTH
WWW.BECOMEABLOGGER.COM
SELL A PRODUCT
WHAT IS/ARE YOUR GOALS?
BECOME ATHOUGHT LEADERSpread your contentespecially where you wantto build your communityLinkedIn, Medium, etc
Drive people to your site
BOTH
Drive people to your siteSpread your content.Get in front of the rightaudience
WWW.BECOMEABLOGGER.COM
SEARCH RESULTS ARE STILL IMPORTANT
INCREASE YOUR SOCIAL SIGNALS
WWW.BECOMEABLOGGER.COM
SEARCH RESULTS ARE STILL IMPORTANT
INCREASE YOUR SOCIAL SIGNALS
The more interactions you have, the moresignals you have, and the more you’reboosted in search results.
WWW.BECOMEABLOGGER.COM
SEARCH RESULTS ARE STILL IMPORTANT
INCREASE YOUR SOCIAL SIGNALS
Interact with the people who comment on your posts. Reach out and thank the people who share your content.Find out what they loved about it.Share quick informal updates: Snapchat or Instagram;Periscope or FB Live
WWW.BECOMEABLOGGER.COM
INCREASE YOUR SOCIAL SIGNALS
YOU GROW YOUR BUSINESS
WWW.BECOMEABLOGGER.COM
INCREASE YOUR SOCIAL SIGNALS
BLOGTRAFFIC
In terms of relevance:EMAILSUBSCRIBERS<
YOU GROW YOUR BUSINESS
WWW.BECOMEABLOGGER.COM
INCREASE YOUR SOCIAL SIGNALS
BLOGTRAFFIC
In terms of relevance:EMAILSUBSCRIBERS<
YOU GROW YOUR BUSINESS
Smaller numbers mean that the people whocome to your site are more qualified.
WWW.BECOMEABLOGGER.COM
INCREASE YOUR SOCIAL SIGNALS
BLOGTRAFFIC
In terms of relevance:EMAILSUBSCRIBERS<
YOU GROW YOUR BUSINESS
Smaller numbers mean that the people whocome to your site are more qualified.
They made the effort to find you, or they’ve beentargeted with your content because they’reinterested in your niche.
WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK
WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in forms
Small changes can make a big difference:
A B?
WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in forms
Small changes can make a big difference:
"If we can grow our email list, we cangrow our business" A B?
WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in formsTest out a different headlines.Change the button colors.
Small changes can make a big difference: OK
OK
OK
WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in formsTest out a different headlines.Change the button colors. Clean up any Not Found errors on your site.
Small changes can make a big difference: X
WWW.BECOMEABLOGGER.COM
HAVE A SMALL COMMUNITY?
TEST AND TWEAK
Try tweaking your pop up boxes and placethem on different parts of your blog Update your opt in formsTest out a different headlines.Change the button colors. Clean up any Not Found errors on your site.
Small changes can make a big difference:
What works in one place may notnecessarily work in other places.
X
WWW.BECOMEABLOGGER.COM
IF YOU'RE JUST GETTING STARTED...
JUST GETTING STARTED?
WWW.BECOMEABLOGGER.COM
IF YOU'RE JUST GETTING STARTED...
JUST GETTING STARTED?
work on your craft of communication in whatevermedium works for you.
WWW.BECOMEABLOGGER.COM
IF YOU'RE JUST GETTING STARTED...
JUST GETTING STARTED?
choose just one social network to start off with
?Find out where your audience isPut your energy there. Do your research. Once you’re established, slowlyexpand over time.
More details on this at WWW.BECOMEABLOGGER
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