2015 UBM Medica Capabilities Kit | Physicians Practice

Capabilities 2015

improving the effeCtiveness of healthCare

through information

and eduCation

serving communities through electronic databases, web sites, journals, magazines, mobile applications, live conferences and meetings, and more

delivering unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world

providing comprehensive, integrated communicationsolutions for the pharmaceutical, medical device, technology, hospital and related industries.

UBM Medica US:Physicians PracticeC67, M39, Y23, K1

R96 G136 B 165#6088a5

R173, G61, B111C31, M90, Y33, K4#AD3D6F

R118, G112, B179 #7670b3

R229, G168, B47 #E5A82F

R86, G157, B130 #569D82

home of the journal ONCOLOGY

26R 53G 125B

34R 127G 142B

#1A357D#227F8E

At UBM Medica US, we improve the effectiveness of patient care by

addressing the information needs of today’s busy healthcare providers.

We provide unbiased clinical, practical, and business information for physicians, providers

and payers resulting in improved quality of care for patients. By serving this audience through

online communities, journals, events, and other valuable resources, we are able to deliver

comprehensive communication solutions for our partners and clients.

Over 5.6 million unique touchpoints …With a qualified database of over 500,000 healthcare

professionals across multiple specialties, the UBM Medica US portfolio offers a variety of digital, print, and mobile

solutions designed to engage and educate.

UBM Medica US Specialty areaS:

ENDOCRINOLOGY | NEUROLOGY | ONCOLOGY PEDIATRICS | PRACTICE MANAGEMENT

PRIMARY CARE | PSYCHIATRY | RADIOLOGY RHEUMATOLOGY | WOMEN’S HEALTH

Physicians Practice and the UBM Medica HealtHcare

ManageMent network

For 25 years, pHysicians practice has been the leading resource for healthcare providers and practice administrators on non-clinical issues in healthcare  such as technology, coding, billing, reimbursement, payer relationships along with all needed information for the changes around healthcare reform.

We are an award-winning, recognized healthcare brand with (4) 2014 ASHPE Awards for editorial healthcare achievement in healthcare publishing — including “Best Digital/Print Integration”

who we are

To help physicians manage their practices more effectively.

our mission

1. Physicians know where to get clinical information.

2. They don’t know how to run their business and efficiently implement best clinical practices.

3. This impacts them clinically and emotionally.

4. Practice management provides access to physician hearts and minds where other content fails.

The Uniqueproposition

PhySiciAnS PrActice iS the leAder in MAnAgeMent, with trUSted BrAnd eqUity AMOng PhySiciAnS.

Why today? In a recent survey of Physicians Practice readers, we asked our audience to name the biggest challenges when it comes to the future of their practice.

why today?

What are the primary challenges our readers and visitors are facing in their practice today?

social Media Facebook, Twitter, and  LinkedIn — reaching over 14,000 in

social media. (Click icons to view)Pricing: $2,500 per post (goes to all social media accounts)

our reachprint pUBlication:  Circulated to 25,000 US physicians and their office staff, published 10x/year. View latest issue(s).

pHysicians practice — digital network: and other leading healthcare management sites• 250,000+ page views/month• 100,000+ unique visitors/month• 85,000+ registered users in opt-in database• Total reach of over 1,000,0000 page

views per month within our UBM Medica Partner Alliance including industry partner sites

Since 1989, providing physicians and their practice administrators with solid, “how to” practice management advice to facilitate efficiencies in the practice and improve patient care.

Reaching 25,000 practicing physicians nationwide with 10 issues/year.additional advertiSing optionS include:

• Reprints• Insert/outserts• Syndicated content

• Mailing lists• Bellybands• Tip-ons

Psolutions

in print

Build branding and awareness in the marketplace through the leading practice management journal, Physicians Practice.

Ddigital

solutions

grAB the AttentiOn Of OUr Site viSitOrS thrOUgh rOS BAnner AdS

BAnner AdS

intelligent content unit (icu) Super-sized ad unit serves as a “site

within a site,” showcasing assets such as videos, white papers, social content

feeds, and interactive polls

Wallpaper banner

leaderboard puShdoWn

interStitial banner Served once a day to each unique visitor, this banner allows your message to stand

out from competing ads on the site

Mobile ad unitS Ad served to visitors of our site through a variety

of mobile devices. Formats are expandable (upward).

top leaderboard

rectangle 1

SkyScraper 1

rectangle 2

bottoM leaderboard

300x600 Includes up to 5 tabs/ assets and 1x ad build

1280x1050 (150x1050 on both sides of site, with 980 px gap)

728x90 (expands to 728x270)

640x480

320x50, 300x50, 216x36, 168x28

728x90

300x250

160x600

300x250

728x90

$200 CPM ($10,000 minimum buy)

$135 CPM

$135 CPM

$120 CPM

$100 CPM

$90 CPM

$90 CPM

$80 CPM

$70 CPM

R118, G112, B179 #7670b3

R229, G168, B47 #E5A82F

R86, G157, B130 #569D82

home of the journal ONCOLOGY

26R 53G 125B

34R 127G 142B

#1A357D#227F8E

Sample functionality components include:

TAB TAB TAB TAB

n Video Player

n White Papers

n Social Content Feed

n Interactive Polls

Showcase your best content in large 300x600 — a site within a site!n Rich functionality: videos,

polls, social content feeds are all navigable and consumed within the unit

n Content-Rich: An unprecedented amount of available real estate to include all of your available assets

n Deep metrics: Including interactions, downloads, streams, sharing and more.

Sponsorship Overviewn Utilizes 300x600 unitn Up to 5 tabsn Target by geography/service area

intelligent content units

e-Blasts/e-newsletter pricing (per send – Net rates)

Advertorial E-Blast (supplied HTML) $6,000

Rectangle (300x250) $2,000

Text Ads $1,500

e-newSletterS / e-BlAStS

Available on Wednesday, Friday, and Saturday advertorial e-blasts offer exclusive messaging targeted to our subscriber list for the day. Vendor supplies HTML and subject line.

advertorial e-Blasts

reAch OUr liSt Of Over 85,000 OPt-in SUBScriBerS

e-Blasts/e-newsletter scHedUle

Physicians Practice delivers three e-newsletters per week featuring practice management tips and insight from our experts. This includes our weekly “Pearls” column, addressing the real world problems you face in your practice with concise advice you can share with your whole staff.

UBM Medica

P a r t n e r a l l i a n c e

ExpEriEncE

sErvicE

trust

rEsultsEfficiEncy

a saMple list of oUr reacH platforM sites

Consisting of some of the most respected HCP and specialty sites on the Web, the Medica Partner Alliance enables sponsors to reach physicians and other healthcare professionals across 30 medical specialties and therapeutic categories. To ensure quality and capability, all UBM Medica Partner alliance partners meet the following standards:

• 100% reporting transparency

• Audience authentication

• One point of contact to strategize, optimize, and track campaigns

• Ability to target on a site, specialty, and topic-specific level

Our Network encompasses over 1.2 million unique monthly visitors & 5.6 million monthly page views.

UBM Medica Partner all iance

eMrdailynewsfPnotebookglobalrPhhitech AnswersManageMyPractice

MedcitynewsradroundsradiopaediatripdatabasetrustedMd

H I T C o n s U lTa n T

extend yOUr reAch thrOUgh OUr netwOrk Of PArtnerS in heAlthcAre MAnAgeMent

NETWoRk in heAlthcAre MAnAgeMent

manage my praCTICe

HIgH

lIgHT H

ealTH

medIC exCHange

electrOnic heAlth rePOrter

Medcity newS

netwOrk in heAlthcAre MAnAgeMent

Over 5.6 MilliOn MOnthly PAge viewS

MOnthly UniqUe MOnthly grOSS iMPreSSiOnS PArtner Site viSitOrS PAge viewS AvAilABle

ElectronicHealthReporter.com 12,000 20,000 80,000

HighlightHealth.org 3,000 4,500 13,500

HITConsultant.com 18,000 84,000 200,000

ICD9Data.com 630,000 4,500,000 124,000

ManageMyPractice.com 24,000 41,000 120,000

MedCityNews.com 481,000 670,000 2,600,000

MedicExchange.com 110,000 240,000 1,100,000

totals 1,278,000 5,587,500 4,321,500

webinarsEngage your target audience, build brand awareness, and generate leads through one of the Physicians Practice webinar programs:

prograMs inclUde: Audience development | lead generation | Metrics and reporting

live weBinar + arcHive

• Product Announcements• Ask-the-Expert series• Press centers• Town halls• Corporate updates

on-deMand weBinar

• Expert presentations• Featured products• Service line presentations

live + 3 MontH arcHive on-deMand 6 MontHs gUaranteed response

Supplied $21,000 $15,000 150 leads

*Include UBM Medica-supplied content by one of our experts for an additional fee.

EHRstechnology

awareness

awareness

healthcaredigital

polic

y

resources healthcarepolicy

salary

staffing

drugsbrand

Do you know what physicians think? We do, and can help you gather

the information you need.

cuStoM reSearch opportunitieS

With 40+ years of market experience, UBM Medica US has access to more than 500,000 healthcare professionals online – whether you’re looking to reach primary care practitioners, nurses, medical office administrators or other medical specialists.

If you need immediate insights into the minds, attitudes, and desires of this audience — whether creating new products, validating your research, investigating market opportunity or other qualitative and quantitative needs, we can provide custom research at an affordable price.

Let us deliver the insights you need from physicians and healthcare professionals, when you need them.

• Survey support• Quick turn-around

Basic program pricing: $10,000 (1-20 button questions, 200 responses)

Premium program pricing: $12,500 (20+ button/open-ended questions, 200 responses)

contextual linksmaximizeFeatureLinkTm complements your existing marketing mixby generating efficiencies that:

at all stages in the purchasing cycle

• Pre-qualified targeting, qualified audience, semantic targeting• time saving tactics, no keyword selection/bidding• in-house production, let us put your campaign together for you• Search engine benefits, continuous optimization• reporting, that gives you live metrics 24/7

Pricing: $1,000 net/month

Extend your Reach | Improve your Relevance Increase conveRsions | Drive GRowth

featurelinktM is powered by state-of-the-art semantic indexing and ad matching technology that scans publisher content on PhysiciansPractice.com to understand concept and context more like humans

the program displays highly contextual ads adjacent to news and features based on their relevancy, optimizing response from your target audience when they are most receptive.

featurelinktM gives you the best of text + display.

yourpotential

Physicians Practice offers a variety of additional customized digital solutions available to fit any objective and budget. contact your account representative to explore options and customization.

HELP PRACTICES NAvIGATE THEIR MOST CRITICAL MANAGEMENT CONCERNS.

Programs start at 6-months, with 150 leads guaranteed.

• Custom content created by Physicians Practice on a topic of your choice.• This enduring resource will be promoted throughout the

UBM Medica PCP audience and will be gated after the first viewed page of content for lead generation.

• Pricing starts at $15,000 net

whether your goal is lead generation or brand awareness,

Physicians Practice offers a variety of

turn-key programs to meet your needs.

LEvERAGE YOUR PRE-ExISTING MATERIALS WITH A DEDICATED LANDING PAGE ON THE PHYSICIANS PRACTICE SITE.

no-risk programs are performance-priced based on views to your landing page.• Supplied materials could include presentation decks, white papers,

case studies, video programming and podcasts.• Traffic drivers will appear on PhysiciansPractice.com and where

appropriate, on relevant sites across the UBM Medica. Dedicated emails will drive additional traffic to the landing page.

• Pricing starts at $50 per lead

supplied asset lead generation

A COMPREHENSIvE RESOURCE ON A SINGLE TOPIC, DRAWING ON CONTENT fROM PHYSICIANS PRACTICE, AS WELL AS fROM ACROSS THE WEB.

Programs have 3-month minimum and includes audience development tactics to drive traffic to the topic center.• Exclusive (entire banner roadblock and 6 content links) $7,500 net/month• Multi-sponsored (banner and content links)• Position #1 (780x90 and 3 content links) $5,000 net/month• Position #2 (300x250 and 2 content links) $3,000 net/month• Position #3 (160x600 and 1 content link)$2,000 net/month

TOTAL CONfERENCE PACkAGE• Banners Rotated on PhysiciansPractice.com

for 2 months (60,000 impressions)

• e-newsletters Banner or text ad placement in 4 of our e-newsletters to 85,000 opt-in subscribers

• e-Blast Supplied HTML content, dedicated send to 85,000 opt-in subscribers

• lead generation Guaranteed 100 leads from a gated, supplied asset on PhysiciansPractice.com.

All 4 options: $10,000 net (valued at $21,600) Banners/E-newsletters only: $5,000 net (valued at $11,400)

CONfERENCE REPORTER SPONSORSHIPsponsor sHow coverage froM HiMss or MgMa witH package tHat inclUdes:

• Banners and sponsored content links on PhysiciansPractice.com within Show coverage area for 3 months

• Banners on daily e-newseltters during show to 80,000 opt-in subscribers

• Dedicated 1x E-Blast to 85,000 opt-in subscribers (Pre- or Post-Show)

• 1 full page-4C ad in October print issue (distributed at MGMA)

• “A” Buyers Guide listing on PhysiciansPractice.com for 1 year

Limited to 4 vendors: $7,500 net (valued at $21,199)

eventMArketing

Align your compAny with physiciAns prActice to provide objective, topic-specific

news And developments leAding up to, And during mAjor industry events

300x250 rectangle $3,000 net/year

160x600 skyscraper $2,000 net/year

728x90 leaderboard $5,000 net/year

looking to expand your reach in the buyers guide? post and update listings in multiple categories to reach a greater audience.

“c” package “b” package “a” package

Featured Listing •

Logo •

listing description size 1,000 characters 500 characters na

Phone • • •

Fax • • •

Address • • •

Email • • •

Website • • •

pricing/net per liSting (1 year)

$599 $399 $199

Listing Packages

Increase your company’s visibility with targeted branding.

Category Banners

Links to your content appear in a selected category to drive guaranteed leads.

Supplied Resources & Lead Generation

3 supplied content links — 200 leads guaranteed $7,500 net price/year $37.50/cost per lead

2 supplied content links — 100 leads guaranteed $5,000 net price/year $50/cost per lead

1 supplied content link — 50 leads guaranteed $3,500 net price/year $75/cost per lead

the Physicians Practice Buyers guide is now offered in a comprehensive, all-digital platform, making it easier for your company to reach practices at the moment they are searching for your products.

Buyers Guide

How can you reacH

40,000+Buyers eacH MontH?

Eric Temple-Morris VP, Client Solutions/Sales

503 203 1060 [email protected]

John J. Currid National Sales Manager216 502 [email protected]

Rocky Pedden Account Executive

503 203 [email protected]