This document is confiden/al and is intended solely for use by its original recipient for informa/onal purposes. Neither the document nor any of the informa/on contained in this document may be reproduced or disclosed to other persons without the prior wri;en approval of Za;oo. Za#oo Internet TV Watch the Switch Wien, 3. Juli 2014
20140703 watch the switch zattoo brambring
Jun 30, 2015
Watch the Switch
Die Verbindung des Fernsehers mit dem Internet öffnet beliebig vielen Distributoren von Inhalten den Zugang in die Wohnzimmer. Die großen TV-Anstalten kämpfen nicht nur gegen Tablet und Mobile, wenn es um die Aufmerksamkeit ihrer Zuschauer geht. Auch auf dem First Screen heißt es zusammenrücken. Wer sind die zukünftigen Player im Bewegtbild? Welche Endgeräte dominieren? Und wie erweitert das Internet die Vertriebskanäle von Werbebotschaften?
Die Verbindung des Fernsehers mit dem Internet öffnet beliebig vielen Distributoren von Inhalten den Zugang in die Wohnzimmer. Die großen TV-Anstalten kämpfen nicht nur gegen Tablet und Mobile, wenn es um die Aufmerksamkeit ihrer Zuschauer geht. Auch auf dem First Screen heißt es zusammenrücken. Wer sind die zukünftigen Player im Bewegtbild? Welche Endgeräte dominieren? Und wie erweitert das Internet die Vertriebskanäle von Werbebotschaften?
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This document is confiden/al and is intended solely for use by its original recipient for informa/onal purposes. Neither the document nor any of the informa/on contained in this document may be reproduced or disclosed to other persons without the prior wri;en approval of Za;oo.
Za#oo Internet TV Watch the Switch Wien, 3. Juli 2014
Confiden/al Confiden/al
TV industry used to have dis4nct value chain.
2
Content produc4on
Content aggrega4on
Content distribu4on Devices
TV adver4sing
Cable / IPTV subscrip4on
Adver-‐ 4ser
End-‐ User*
* Contractual rela4onship.
Confiden/al Confiden/al
Today, everybody is directly compe4ng for the end user.
3
Content produc4on
Content aggrega4on
Content distribu4on Devices
Adver-‐ 4ser TV adver4sing
End-‐ User
Cable / IPTV subscrip4on
What will happen to each segment? Some specula4ve hypotheses…
Confiden/al Confiden/al
There will be many new content producers. But big events will get even more a#en4on due to social media.
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USD 1.3M/ year USD 8.5M / year
Produc4on Distrib. Devices Aggreg.
Confiden/al Confiden/al
Linear TV usage will go down. But TV sta4ons have plenty of opportuni4es to grow.
5
Produc4on Distrib. Devices Aggreg.
4.9 4.8 4.2
1.5 2.2 2.9
0 1 2 3 4 5 6 7 8
2010 2015 2020
TV Consump4on (h)*
Linear TV VOD
* US. Source: Nielsen, GfK, Roland Berger, Za#oo Analysis.
TV Market
Overall Growth due to new devices
VOD Growth with diverse compe44on
Linear TV Challenges by VOD and inter-‐ mediaries, also new opportuni4es
Confiden/al Confiden/al
With BB internet, users have free choice for receiving TV. Access providers will partner with specialized OTT services.
6
Produc4on Distrib. Devices Aggreg.
OTT Services Bundles Access
Confiden/al Confiden/al
Variety of devices will even grow. But only few pla]orms will survive.
7
Produc4on Distrib. Devices Aggreg.
Relevant Pla]orms /Opera4ng Systems Relevant Devices (examples)
PC‘s
Phones
Tablets
TV‘s
XXX?
…what does that all mean for users and adver4sers?
Confiden/al
Thank you Nick Brambring, CEO nick@za;oo.com
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