2013 MAYO Communications

Award-Winning Public Award-Winning Public RelationsRelations

““We don’t guarantee media, We don’t guarantee media, we just get it!”we just get it!”

www.MayoPR.com www.MayoPR.com LaEntertainmentPublicity.comLaEntertainmentPublicity.com

Los Angeles – San Diego – New YorkLos Angeles – San Diego – New York

100 percent Woman-owned, 100 percent Spanish Owned (WMBE) registered with Los Angeles County

Founded 1995 2003-2013 “Best media placement-print,” said PRSA Crisis communications, damage control, image rebuilding,

community outreach, Social Media, SEO and proactive media relations “Best Corporate Communications” PRSA and IABC

12 independent contractors, offices in LA , NY & San Diego

About MAYO CommunicationsAbout MAYO Communications

Los Angeles

San Diego

New York

Aida MayoAida Mayo President

• 10 years managing public relations and public affairs campaigns.

• Strong multimedia, minority media relations and legal communications skills.

Dan LaiDan LaiSenior Account Exec.

• 10 years award-winning writing and high-tech PR.

• Outstanding transportation, life sciences, and governmental affairs experience.

MAYO’s Campaign Team Project MgtMAYO’s Campaign Team Project Mgt

George S. Mc Quade IIIGeorge S. Mc Quade IIIGeneral Manager

• Former print/radio/TV newsman for 20 years.

• Extensive PR, Gov. and corporate comm. experience(10 years)

Thinking Outside The Box…Thinking Outside The Box…

This project takes a different kind of thinking …this is not just about moving a few trains.

That is why when the stakes are high……Clients turn to

MAYO Communications.

MAYO Communications has produced award-winning material for all of its clients, including:

Voter approved “Prop B” - SCLC $20 Billion w/ (4 CA Governors)

• OnTrac-Alameda Corridor East

•World Trade Center Assn. LA/Long Beach

•MTA-”Economic Warcast”

•Stevie Wonder ‘STITCHES”

•“10-day lockout at the Ports”

• “60 Minutes A Eye On TheHousing Authority” PRSA award

• “Business Beat News Tip Sheet™ “ PRSA-IABC Awards

• Counterterrorism Expert Elsa Lee – Advantage SCI

• Wal-Mart “Superstores”

California Chamber of Commerce “CA Initiatives”

• Los Angeles County Economic Development Corporation – Chief Economist “Jack Kyser”

• Kyser Center for Economic Research (10+ years)

An Award Winning Creative Team…An Award Winning Creative Team…

When the stakes are high, clients call upon The MAYO…

There is noalternative to a

successful campaign.

There is noalternative to a

successful campaign.

The 10-day LA and Long Beach Ports Walkout

Wal-Mart SuperstoresImpact

Overview

33TACTICS

11RESEARCH 22STRATEGY

Social Media Campaign Builder Social Media Campaign Builder

is MAYO Communication’s system that establishes two-way, high profile,

engaging, custom-tailored communications between the client and

the target audiences.

Tactics: Social Media Theme Builder

Tactics: Building a dialog

Variable personalized letters can be generated at a moment’s notice to communicate with individuals based on their pre-programmed criteria to generate a call to action.

MAYO’s mail programs are designed to fit each client’s specific needs and are tailored to your target audience.

MAYO has written and produced scores of direct response letter packages, self-mailers, brochures, newsletters, and simple flyers.

Letter writing campaigns can even be generated to targeted opinion leaders or elected officials on individualized letterhead and with multiple paragraph swapping capabilities.

By building a dialog you can output targeted lists for grassroots, phone banks, sophisticated predictive dialers, patch-throughs, email lists andsocial media platform at a moment’s notice.

Creating blogs and social news sites to expand brand Online.

Tactics: Grassroot campaigns

For our clients, potential target audiences include:

…Dialog Builder builds a communications bridge.

Congress, California, Los Angeles County:

•Lawmakers in the Dist.

•Transportation leaders

•Caltrans•Governor’s Office•Cities impacted by ACTA •Los Angeles Port•Long Beach Port•IEE and regional chps•Calif. Realtors Assn.

Statewide Government Affairs:

•Leg. & Reg. Monitoring•High propensity voters within targeted legislative districts

•Environmental organizations•Business and Industry trade associations

•Manufacturing organizations•Lobbying of Federal & Reg.•Relationship Building with key officials

Tactics: Dialog Builder

Tactics: Proactive Media Relations

Rebranding Your Business or Organization:• Message Development/Slogan• Press Kit: (EPK’s for TV, films)

• Review and help create media press kits for key media outlets in region and throughout the state, nationally or globally.

• Media Relations:• Developing stories: Focus on how your organization helps in

quality of life issues such as traffic congestion relief, housing environmental benefits, job creation and project technology.

• Media Tours: Give media outlets an opportunity to learn first-hand how the technology and the system works.

• Survey Media• Survey the media their knowledge on your industry

• Track information of program participants using Dialog Builder

• Google Analytics, ROI and customer feedback improves coverage.

Launch it projects:

• “Ride-Along-Day”• Media Event: Create a high-impact media event to

secure coverage of your company’s new facilities.

• Corporate Partners: Develop partnerships with sponsor or supporters - MTA, BNSF, Union Pacific and METRO

• Save-the- date card• Announce the promotion-congressional & state tours.

• “Education” Kit•Inspire local schools to have poster contests and tours. Launch award and financial award winning nonprofit projects

•SOCIAL MEDIA – A platform Online – All Critical networks

Tactics: Pilot Program

Post-Launch:• Monthly Newsletter

• Create and distribute a monthly newsletter with stories about the success of the ACTA programs, recent headlines and testimonials.

• Media Hotline• Manage the Media Hotline – a local telephone number to be used for

promoting media events and ongoing programs

• Industry Experts• Register industry experts online with media

• Check print/trades editorial calendars and radio/TV talk shows

• Awards – Post Results on Company Facebook “Like” Page• Submit your work for industry awards, local, state and national.

• Announce awards and ceremonies

Tactics: Ongoing Program

Promoting the Success:•Statewide Media Relations:

• Program Status Reports: Bi-monthly news releases on the success of client’s Program.

• Media Targets: Major newspapers and broadcast outlets, Journal of Commerce, WSJ, LA/NY Times USA Today, Variety, LABJ and thousands of industry trades.

• Targeted Districts: Publications in the Legislative districts of targeted State Senators and Assemblymembers.

•Sacramento Briefing• Brief State Legislators on the success of client

program.

• Attract media coverage to client’s success

Tactics: Growing the Brand Programs

Tactics: Media Relations Campaign

ID of Targets:

• State Industry Committees

• State Assembly Committee on Industry

• Governor Arnold Schwarzenegger

• California Commissions

• Local Legislators: Congressmen who are your advocates

• Supporting Industry Associations

• Business Partners

• Potential Customers and Clients

Tactics: Gov. Relations Campaign

Grassroots Approach:• Response Device:

• Write letters to elected officials

• Write letters-to-the-editor

• Meet with elected officials

Use Social Media Builder for dialogue with supporters.

• Newsletters/Updates

• Personalized letters

Tactics: Media Campaign

Grassroots Approach:

• Targets: Environmental Organizations, Business and Trade Assns., Federal Administration, the California Commission overseeing client industry and business partners.

• Brochure: Review and produce a new one pager with environmental benefits and the client technology.

• Development of a Coalition:

• Distribute brochure with an endorsement form

• Solicit support via telephone and facsimile

• Setup up editorial board meetings or adversorials

• Media support

• Solicit community and nonprofit organizations

Tactics: Government Relations Campaign

Grassroots Approach:

• Mobilize the Coalition:

• Write letters to key elected officials

• Participate in meetings with select lawmakers

• Author opinion-editorials for newspapers

• Include information about client’s milestones in organization’s newsletter

• Disseminate action alerts to membership

• Participate in earned media activities

• Coalition Newsletter: Write and distribute a Coalition Newsletter aimed at current members, targeted associations and elected officials. Take to Social Media.

Tactics: Media Relations Campaign

Media Relations:

• Editorial Board Meetings: Schedule meetings with client representatives and editors at key publications.

• Opinion-Editorials: Work with Coalition members to place op-eds in key publications across the state.

• Letters-to-the-Editor: Work with membership in the writing and placement of letters-to-the-editor in key publications.

• Social Media Engagement: Engage Social Media sites Google+, Facebook and Linkedin, etc.

Tactics: Media Relations via Internet

Web Site Media Marketing:• Provide content and support to the client website with

updated information, list of supporters, sample letters to elected officials and letters-to-the-editor, action alerts, media information and contact information.

Images, TV interviews and news Stories of Client events: Business Beat News Tip Sheet™ to the media of

districts of key Senators and Assemblymembers

• Targeted to the districts of key Senators and Assemblymembers

• Aimed at influencing members of the State Legislature.

• Timed to key events: committee vote, public hearing, floor debate, etc.

Overview

33TACTICS

SUCCESS11RESEARCH 22STRATEGY

MAYO Communications Team This is not just about moving trains…

The MAYO Team: A firm that specializes in

complex issues…

A firm that brings PR and political smarts together.

MAYO Communications:A firm with a proven

track record of Media success.

The MAYO Team Group

MAYO Communications prides itself in offering clients 24/7 accessibility to their account

George Mc Quade: Work: 818.340.5300Cell: 818.618.9229

Aida Mayo, President:Work: 818.340.5300Cell: 818.618.9226

Award-Winning Public Award-Winning Public RelationsRelations

“ “We don’t guarantee We don’t guarantee media, we just get it!” media, we just get it!”

www.MayoPR.comwww.MayoPR.com

Call 818-340-5300 Today! Call 818-340-5300 Today!