2013 Fair Sponsor & Vendor Packet

Mailing Address: PO Box 2437, Coeur d’Alene, Idaho 83816-2437Physical Address: 4056 N. Government Way, Coeur d’Alene, Idaho 83815Phone: (208) 765-4969 | Fax: (208) 765-3168 Web: www.northidahofair.com | Email: [email protected]

NOrth IdAhO FAIr & rOdeO: everthING UNder the SUN - 2013

Page 2 www.northidahofair.com Sponsorship & vendor Guide

About the North Idaho Fair & RodeoThe Kootenai County Fairgrounds, host of North Idaho Fair & Rodeo, sits in Coeur d’Alene, Idaho, the second

largest metropolitan area in the entire state. The facility is located 30 miles east of Spokane, Washington with a combined region-wide population of 590,617 people (2010 census). Coeur d’Alene is a lakeside community, largely supported by the tour-ism industry, with a consistently growing population.

The North Idaho Fair & Rodeo is a five day, five county event nearly 90 years strong, steeped in the tradition of family, ser-vice, and community partnerships. Each year, approximately 70,000 patrons enjoy all that the Fair has to offer – which is a lot. Our guests experience the thrills on the midway, excite-ment in the arena, great entertainment, loyal vendors, and Fair food favorites.

As a sponsor or vendor of the North Idaho Fair & Rodeo, your organization has the opportunity to not only be a part of this tradition, but to reach a diverse and receptive audience. We invite you to look over the benefits of partnering with the Fair, one of our community’s biggest and brightest annual celebrations. Keep in mind that the sponsorship benefits can be customized to fit your expectations and maximize overall exposure.

Admission/Hours/ParkingThe grounds open daily at 9 AM. Buildings are open from 10 AM to 10 PM Wednesday through Saturday and 10 AM to 6 PM on Sunday. The carnival will operate from 2 PM to close Wednesday and Thursday and 12 Noon to close Friday through Sunday.

Adults (13 to 59) $9Seniors (60 +) $8Youth (6 to 12) $65 & Under Free

Parking is $3 per car

Join UsWe are so excited to invite you to participate as a sponsor or vendor of the 2013 North Idaho Fair & Rodeo. With this year’s theme of “Everything Under the Sun”, it is our hope to showcase not only the many offer-ings of the Fair, but the diversity in our community. As a longstanding event in North Idaho, the Fair is a reflection of our region and the many businesses, organizations and groups that call here home.

Whether it is the smell of elephant ears and cotton candy that brings people here or the bright lights of the carnival and the sounds of your favorite local band, the Fair has something for everyone. Our dedicated patrons hold that nostalgic connection to the Fair close, making for a very healthy record of return attend-ees. This is also true with our vendors and sponsors – we are proud to have very little turnover in those who we partner with and who support the event annually.

2013 is a year of growth and change for our Fair – and we sure hope you will be a part of it!

-Linda Rider, Chair of the Board of Directors and Dane Dugan, General Manager



Why choose the North Idaho Fair & Rodeo?Recognition and Awareness

Your organization will be visible to an average 70,000 Fair attendees over a • five-day period of time. This is a significant number of people from our re-gion at one central location. Additionally, as a sponsor, your organization will get increased recognition through the Fair’s collaborative branding efforts, which include:

On-Site Promotions • Event Signage• Advertising• Social Media & Smart Phone Applications•

ReputationThe North Idaho Fair & Rodeo gives sponsors the opportunity to join with • other credible organizations that will positively contribute to your reputation.

Have Fun...It’s The FairBe a part of a fun, festive event that directly and positively contributes to the community’s sense of identity. It’s the • Fair and it’s okay to have fun!

You’re In The SpotlightOver 200 businesses participate as commercial exhibitors at the Fair, but only our sponsors receive signage rights • and the opportunity to have business logos included in the Fair’s marketing materials.

Personal ContactSmart marketers are learning that to make an impact a business needs to make a personal contact with the people • they want to influence. You can do that at the Fair!

Who We AreThe North Idaho Fair & Rodeo is produced annually by the Kootenai County Fairgrounds, which is governed by a volunteer board of directors and managed by hired staff. In addition to these individuals and the efforts of hundreds of community volunteers, the event and facility are supported by our partner entity, the North Idaho Fair & Rodeo Foundation, a separate nonprofit organization.

StaffDane Dugan, General ManagerMargi Domme, Office Manager, Fair & Interim Events CoordinatorGinny Carper, Bookkeeper/Vendor CoordinatorMiranda Hamilton, Sponsorships & Special Events CoordinatorJon Johnson, Operations ManagerAllan Dykstra, Facility Events ManagerKristi Blaver, Marketing & Public Relations Manager/Executive Director of the North Idaho Fair & Rodeo Foundation

North Idaho Fair Board of DirectorsLinda Rider, ChairGerald Johnson, Vice ChairChristina PetitZach BaneDavid FairKarleen MeyerDave Nussear

North Idaho Fair & Rodeo Foundation Board of DirectorsMerlin Berger, PresidentBen Fairfield, Vice PresidentRon Ouren, TreasurerTracy Weimer-Shull, SecretaryKatie BaneRobin BassMarge ChadderdonFreeman DuncanKim EdmondsonSam GanierLois JohnsonCamran Nassiri



Motocross – Wednesday & Thursday, August 21 & 22Since 1988, Motion Sports has brought the excitement of motocross racing to the North Idaho Fair & Ro-deo. Motocross is a form of off-road motorcycle rac-ing that features a standing start, right and left turns and jumps on a closed dirt circuit over natural, outdoor

terrain. Originating in Europe shortly after World War II, the sport rapidly gained a large following in the United States. The event provides an opportunity for local riders to compete and, with the help of our local motocross sponsors, Motion Sports and the Fair Board, a pro purse is secured.

PRCA Rodeo – Friday, Saturday & Sunday, August 23, 24 & 25The Professional Rodeo Cowboys Association Rodeo at the North Idaho Fair is presented at three performances

in the Main Arena. Attendees get the full rodeo expe-rience complete with trick riders, bullfighters, bronc riders and more! In 2012 the North Idaho Fair’s rodeo was named the Small Rodeo of the Year in the Columbia River Circuit and received the Women’s Pro-Rodeo Association’s Justin Best Footing Award for the most improved rodeo.

Draft Horse Show & Pull – Friday, August 23The draft horse show and pull is reminiscent of the old days when horses did the majority of

work pulling wagons and moving equipment before engines. Divided into light and heavy-weight classes, the horses pull sleds that weigh 600 pounds and carry a minimum of 1,500 pounds of concrete. There is also a log skid timed event where drivers weave their teams through a course of cones. This show is a fun and traditional Fair entertainment must see!

Demolition Derby – Sunday, August 25Start your engines! This automotive sporting event fea-tures cars purchased and built for the sole

purpose of intentionally destroying them. The con-cept is simple: you buy an old, American-made hard top car, totally gut it, chain the doors shut, put on a helmet and ram the car into other participants. The event ends when only one car is left running.

Main Grandstand Arena EntertainmentThe Fairground’s 2200+ seat Grandstand is filled regularly throughout the run of the Fair with a wide variety of entertainment, including two nights of motocross, three PRCA rodeo performances, a draft horse show and pull and a demolition derby. Covered reserved seating for most arena events is $5 and bleacher seating is free.



Main Stage – Charley JenkinsOut of 45,000 contestants, Charley was a top 12 finalist on NBC’s hit show, Nashville Star. He has also appeared on the Today Show and opened for over 30 national acts such as Taylor Swift, Lady Antebel-

lum, Allan Jackson and many others. He has recorded and released three country western albums and hails from Salt Lake City, Utah. Charley and his band will also be the after-rodeo band on the clubhouse stage!

Foundation Park Stage – Hypnotist Michael SwensonMichael Swenson’s Comedy Hypno-sis Show will have attendees young and old laughing and on the edge of their seat! Fair guests will watch as audience members are transformed into celebrities, musicians, danc-

ers, washing machines and more! Swenson joins us from Orange County, California and has performed across the nation for a myriad of clients including Disneyland, Sea World, The NBU, U.S. Marine Corps, Target and many others!

Kootenai Village/Family Fun Park Stage – Magician Adam The GreatAdam is a professional and experi-enced entertainer with the chops to deliver above and beyond what you expect from a magician. The cliché “not another cheesy boring trick guy” does not apply here. With over

thousands of performances worldwide, Adam the Great’s swanky attire, contagious humor and ‘wow’ magic tricks are always a hit. See Adam on the Family Fun Park Stage in Kootenai Village – be ready for a magical adventure that will keep you guessing! He joins us from his home in Portland, Oregon.

Clubhouse Stage – ShinerShiner’s mission to “Bring the party, BE the party” exudes throughout every el-ement of their on-your-feet

performance. Whether it’s taking a step back into the 70s, 80s or 90s – or, jamming to some of today’s top hits, Shiner will be nonstop energy and fun. Enjoy some local flavor from this Spokane based talent! Shiner will be the post-performance band during both nights of motocross and will be on the main stage the remainder of the Fair.

Blue Gate Beer Garden Stage – Pat CoastPat Coast is a Northwest native and has been a serious student of blues guitar for most of his life. Although proficient in many genres, including rock

and roots rock, R&B, funk, country and acoustic finger style guitar. Pat’s first love remains blues, which he began learn-ing at age 14 with some old T-Bone Walker and B.B. King records. His pursuit of music has taken him many places, from three and a half straight years of touring five western states and western Canada, to living in and gigging around Los Angeles and San Diego, to do session work. He cur-rently lives with his wife in Post Falls.

Various Stage Entertainment – John DunniganIf Jimmy Buffet, James Taylor and John Prine were joined together in some bizarre musical cloning ex-periment, the outcome would be John Dunnigan. This “offbeat” musician and entertainer took the backroads to Whitefish, Montana over three de-

cades ago and never left. Today he performs throughout the Northwest at bierstubes, corporate events, weddings, schools, fairs and festive brouhahas of every conceivable kind. His original, often hilarious songs make you think, laugh, sing along and raise your glass in a toast to life.

StagesWith a variety of entertainment and stages across the grounds, you can literally see and experience everything under the sun!



All Creatures Barnyard Racing – South MidwayRacing pigs and ducks will take to the track four times daily on the Fair’s South Midway! This is a not-to-miss attraction that will keep all attendees

cheering. All Creatures Barnyard Racing has been all over the country performing at events, including the largest county Fair in America, the Los Angeles County Fair.

Paradise Amusements Carnival – South MidwaySince 1965, Paradise Amuse-ments has been bringing carnival entertainment to crowds of all sizes and places. Whether it’s the traditional ride on the ferris wheel or the gripping spin on the paratrooper, the carnival is a playland for people of all ages.

Lisa Lou – Strolling ActLisa Lou is a uniquely versa-tile performer equally com-fortable onstage entertaining 500 people spinning plates overhead or on stilts stroll-ing around making them laugh one at a time! She has amazed and amused audiences working venues as diverse as King Richard’s

Faire, the Michigan State Fair and Rodeo Houston. Lisa is a graduate of the Ringling Brothers Barnum and Bailey Clown College and currently lives in New York City with her husband.

All Aboard Express Train & Depot – Grounds WideAll aboard one and all! The

trackless train will once again make its way throughout the Fair, starting and ending at its very own depot in Kootenai Village and Family Fun Park.

Family Fun Park – North MidwayFamily Fun Park makes its return bigger and better than ever! Patrons will enjoy the exciting activities at Uncle Curly’s Funtas-tic Kids Zone, hands on

agricultural activities, Cute as a Bug Petting Zoo and so much more!

Competitive Exhibits – Grounds WideOver 5,000 entries will be view-able across the grounds in our many buildings. Whether its live-stock, needlework, photography, pies – or rabbits, woodworking, quilts and flowers – you truly can

see “Everything Under the Sun”.

Sand Art Sculptor – Main MidwayAn ongoing display of sand architecture, this fea-ture will have a sand artist creating a one-time-only sculpture for Fairgoers.

Other Featured HighlightsBeyond our many stages, the Fair has an incredible assortment of other acts and entertainers. Below are just a few that will be featured at the 2013 Fair.



Sponsorship LevelsPresenting Sponsor: $10,000

Recognition as the “Presenting Sponsor” with your company logo on all print, radio and • televised marketing materials including the Official Fair Guidebook (20,000+ printed), social media, and Smart Phone applications.Your company logo with a link to your website listed year-round on the Fair’s website.• Your company logo displayed on signage at each of the three entry gate locations and on Fair t-shirts.• 4’ x 8’ sign (provided by sponsor) prominently displayed on the Grandstand.• Special acknowledgement of sponsorship in a press release and by the announcer at all arena events. • Silver Buckle Club Membership ($1500 value). • 20 box seats to each arena event, including motocross, each rodeo performance, and demolition derby.• Complimentary 20’ x 20’ booth space with all amenities including 50 one-day admission tickets and 10 five-• day parking passes.One year of advertising on the Fairgrounds reader board.• First right of refusal for 2014 “Presenting Sponsor” level.•

Premier Sponsor: $5,000Recognition as the “Premier Sponsor” with your company logo on all print and radio marketing materials • including the Official Fair Guidebook (20,000+ printed), social media, and Smart Phone applications.Your company logo with a link to your website listed year-round on the Fair’s website.• Your company logo displayed on signage at each of the three entry gate locations and on Fair t-shirts.• 4’X 8’ sign (provided by sponsor) prominently displayed on the Grandstand.• Special acknowledgement of sponsorship by the announcer at all arena events. • 10 box seats to each arena event, including motocross, each rodeo performance, and demolition derby.• Complimentary 10’ x 20’ booth space with all amenities, including 35 one-day admission tickets and 7 five-day parking • passes.

Gold Sponsor: $2,500Your company logo with a link to your website listed year-round on the Fair’s website.• Your company name included in onsite guides, Fair t-shirts and Smart Phone applications.• 3’ x 8’ banner (supplied by sponsor) prominently displayed along the fence line on Government • Way or Kathleen Avenue. Complimentary 10’ x 10’ booth space with all amenities, including 25 one-day admission tickets and • 5 five-day parking passes.

Silver Sponsor: $1,000Your company name and logo listed year-round on the Fair’s website.• 3’ x 8’ banner (supplied by sponsor) prominently displayed along the fence line on Government Way • or Kathleen Avenue.Your company name on Fair t-shirts. • 10 one-day admission tickets and 2 five-day parking passes. •

Bronze Sponsor: $500Your company name listed year-round on the Fair’s website.• 3’ x 8’ banner (supplied by sponsor) prominently displayed along the fence line on Government Way or Kathleen Avenue. • 5 one-day admission tickets and 1 one-day parking pass.•



2012 Sponsors

Our sponsors are one of the main cornerstones of the Fair and we would not be able to make the event happen without them. Both cash and in-kind partnerships allow us to bring the Fair to life with dynamic entertainers, unique exhibits and a beautiful, well-kept grounds. We salute and thank our 2012 sponsors and invite everyone to be ongoing patrons of their businesses and organizations.

ACI Northwest• Alligator Diesel Performance• Border Sheet Metal & Heating• Candlelight Christian Fellowship• Cenex Co-Op Supply• Centennial Distributing• CDA Structures, Inc.• Classical Christian Academy• Coeur d’Alene Honda• Community 1st Bank• CONMAT, Inc.• Country Lock & Key, Inc.• BIG R Stores• First Source, Inc.• Frontier Communications•

Gem State Mule Company• Gozzer Ranch• Idaho Department of Health & Welfare - Immuni-• zations Program Idaho Forest Group• IdahoGoes• Inland NW Kid’s Directory•

2012 North Idaho Fair & Rodeo Sponsors

“As always, the North Idaho Fair was organized, vendor friendly and consumer conscience with the variety of shows and exhibits that brought visitors from all over the Inland Northwest.”

Regina Kennedy, Consumer Sales Manager, “

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Interstate Concrete & Asphalt• Ironworkers Local 14• Jerry’s Auto Shop• Kootenai Electric• Lake City Engineering • Les Schwab Tire Center• Little Smiles Pediatric Dentistry• Medicine Man West• Mother’s Haven• Mountain Power Construction Co.• Napa Auto Parts• North Idaho College• Northwest Fence Company• Odom Corporation• Off Road Vixens• Panhandle State Bank• Paradise Amusements• Phones Plus• Prairie Family Medicine• Idaho Department of Health & Welfare - Project Filter • Ragan Equipment Company• RAM Rodeo• Rider Ranch• Rock Star Energy Drink• Scott Jones Grading• Shape Cosmetic Surgery & Med Spa • Shilo Inn Suites• Specialty Recreation & Marine• Spokesman-Review• Stevens Elite Grading• Sunset Motors• Super One Foods• Texas Roadhouse• The Rooter Guys• Thorco, Inc.• Timberline Resources• Tom Addis Automotive Group• United Crown Pump & Drilling• U.S. Bank• Western States Equipment• Western States Insurance –Harris-Dean Branch• Whitewater Creek Construction•

Being a long time sponsor of the North Idaho Fair & Rodeo I can say that it has been one of the best investments from both a corporate and per-sonal perspective that we have been involved in. The positive exposure for our business, the friends we have made, and the fun we have had are just a few of the many benefits we have enjoyed. I often tell other businesses that “This is the best return on your investment you will ever find”. We continue to be excited about the future of the North Idaho Fair and the new plans they have.

Rich & Trisha Agueros, United Crown Pump & Drilling

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Limited Sponsorship Areas

Parking Lot Trolley ($1,500)The Parking Lot Trolley transports patrons from the parking lot to the entrance gates throughout the run of the Fair and also makes appear-ances in parades throughout North Idaho offering extensive exposure all summer long.

Family Fun Park ($3,000)Family Fun Park is an award winning feature within the Fair offering hands-on educational and entertainment opportunities to our younger patrons. Activities include arts and crafts, gardening, mini tractor races, Curly’s Funtastic Kid’s Zone and more.

Entertainment Stages (varies)There are several stages strategically placed throughout the grounds, each featuring unique sought after entertainment and offering the opportunity for prominent signage and sponsor recognition.

Silver Buckle Club ($1,500)The Silver Buckle Club provides an elite opportunity to catch the behind the scenes action of our Rodeo and meet the cowboys & cowgirls. Funds from the SBC help pay higher event purses, drawing the best Rodeo contestants.

The North Idaho Fair and Rodeo is a proud supporter of the Kootenai/Shoshone 4-H program. 4-H members work year-round on their entries for the Fair and do an outstanding job of showcasing them for the community. 4-H is an irreplaceable part of our Fair.



Sponsorship & Vendor Inquiry Form

Organization or Company:

Contact Name:

Mailing Address:

City: State: Zip Code:

Telephone: Fax:

Email: Website:

Description (services, products or mission of company or organization - 50 words or less):

Interested in: Sponsor Vendor

Sponsor level:

Presenting Premier Gold Silver Bronze

Booth In-kind Sponsor:

Vendor checklist: Vendor agreement will be mailed with invoice.

Indoor Booth Outdoor Booth Nonprofit Booth

D O N A T I O N

Ginny CarperVendor Coordinator [email protected]

Miranda HamiltonSponsorship Coordinator [email protected]

Margi DommeFood Vendor [email protected]

Mailing Address:PO Box 2437, Coeur d’Alene, Idaho 83816-2437

Physical Address:4056 N. Government Way, Coeur d’Alene, Idaho 83815

Phone: (208) 765-4969Fax: (208) 765-3168Web: www.northidahofair.com Email: [email protected]

2013 is a year of growth and change for our fair

and we sure hope you will be a part of it!

2013 Fair Sponsor & Vendor Packet

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