Talent Insights Technical Salespeople Talent Pool Report Executive Summary Did you know that a consumer goods marketing professional living in New York is over two times more likely to be contacted by a recruiter than a similar marketing professional living in Philadelphia? LinkedIn data shows that: • There are over 95,000 total consumer goods marketing professionals throughout the United States • New York has the biggest population of talent, but also has the highest demand of any other market • Ohio’s major cities–Cincinnati, Cleveland, and Columbus–have the most over-saturated demand for talent, making it hard to recruit in those markets • Medium, lower-demand markets like Philadelphia and Orange County are likely to offer untapped sources of talent • Mobile and online marketing (e.g. SEM, PPC, Mobile Marketing) skills are in high demand • While this pool is driven primarily by compensation and benefits, they differ from other talent in that they value employers who are innovative and offer a strong career path Overview A world of insights can be gathered from LinkedIn’s 175 million members - the world’s largest professional network. “Marketing” is the third most searched term among recruiters, showing that the market for marketing professionals is one of the hottest in the US. LinkedIn recruiter activity and member data can be used to determine supply and demand for this talent pool. A higher demand index means that the average professional in a region is receiving more contact from recruiters than peers in other regions. Which skills are in short supply? Recruiter activity can also highlight which skills are in high demand. For consumer goods marketing professionals, our data shows that expertise with skills like mobile marketing, web analytics, pay-per-click (PPC), and search engine marketing (SEM) is highly sought after on LinkedIn. Professionals with these skills are up to 7x more likely to be contacted by a recruiter. Therefore, expect to spend more time filling positions that require these skills. Where should you look for talent? • Hidden Gems: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier • High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult • Saturated: These small to mid-sized markets also have very high demand, meaning hiring is likely to be difficult DEMAND HIGH-DEMAND HIDDEN GEMS SATURATED SUPPLY Large, high-demand regions Large, low-demand regions “Hidden Gems” Number of talent pool members in each region Demand based on recruiter activity on LinkedIn Supply (# Professionals) Region Quadrant Marketing - Consumer Goods Industry September 2012 500 15,000 1,000 2,000 5,000 10,000 Demand Index 30 40 50 60 70 80 90 100 San Francisco Bay New York City Chicago Boston Dallas/Fort Worth Los Angeles Orange County, CA Minneapolis/St. Paul Atlanta Columbus, OH Philadelphia Baltimore, MD Cincinnati Cleveland/Akron, OH