2011 BFW Sponsorship Packet

BALTIMORE FASHION WEEK 2011 “the MYSTIQUE of FASHION”

Revised: May 15, 2011

BALTIMORE FASHION WEEK 2011 – UPDATED: MARCH 15, 2011 www.baltimoresfashionweek.com

SPONSORSHIP MEMORANDUM

To: Sponsors of Baltimore Fashion Week 2011

From: Founder/Chief Executive Officer

Subject: Supporting Baltimore Fashion Week 2011

Baltimore Fashion Week’s mission is to provide a platform for talented designers to showcase these talents through fashion. Baltimore Fashion Week is the premier fashion event of Baltimore City.

We are proud to host the 4th Annual Baltimore Fashion Week, “the MYSTIQUE of FASHION”. Baltimore Fashion Week will run Thursday, August 18, 2011 through Sunday, August 21, 2011 and will be held in Harbor East. Harbor East is notably known as “the most prominent mixed-use urban waterfront

development on the east coast”.

We have been hard at work securing sponsors for this event and I would personally like to invite your organization to participate as a sponsor for Baltimore Fashion Week and take advantage of the many

benefits available exclusively for the sponsors of this event. By participating as a sponsor, your organization will benefit from media campaigns, extensive press coverage, prominent name and product placement throughout the event, sample product distribution,

inclusion in press releases to be sent nationally and internationally, massive internet marketing, and promotional efforts directed to the audience of Baltimore Fashion Week in general.

I would like to personally ask if you could review the sponsorship opportunities to follow and possibly consider supporting Baltimore Fashion Week. We have created several opportunity levels both large and small to fit any organization’s budget and need.

I and the team of Baltimore Fashion Week look forward to working with you to ensure a mutually

beneficial and strategic partnership. In closing, I would like to also thank you for your time.


HOW DOES THIS EVENT BENEFIT MY ORGANIZATION? In previous years, Baltimore Fashion Week sponsors have benefited from extensive press coverage, advertisement, and prominent product branding.

Sponsorship benefits have been expanded to cover a wide range or brand/product visibility during this event. This year, we are working on increasing the event schedule. In addition to

fashion runway events, we have now incorporated Baltimore Fashion Week’s first charitable golf tournament. For this tournament we have selected the Wounded Warrior Project to

be the charitable recipient of this event. This year’s event will be hosted by the overnight sensation Ted “Golden Voice” Williams. Mr. Williams will be present during this event to introduce our designers and announce the sponsors of this event.

We also plan to include a high level

marketing emphasis for this event by offering oversized marketing with the

use of bus stop advertisements, billboards, and space for raised advertisement in front of the event’s

structure. These types of advertisement mediums will offer a constant marketing presence 24 hours a day, and 7 days a week.

Baltimore Fashion Week is creating a

guide for the guests and participants

of this event. All sponsors will be listed in this guide to increase traffic to your storefronts and to increase online sales. Sponsor logos will receive an increased level of visibility by placing logos in the footer of the Baltimore Fashion Week website and on the 2011 Sponsor page of the website.

Being a sponsor of Baltimore Fashion Week your company/brand will receive an opportunity to:

• Brand positioning amongst a high-profile audience of influencers and decision makers;

• Associate with leaders in the fashion and design fields who can, by association, help heighten your brand/product’s positioning;

• Reach a captive audience known for its appetite for “whatever is new” and “trend-setting” with

the ability to stimulate third party endorsement; and • Conduct target marketing where products, services, and ideas can be launched, sampled,

stimulated and reinforced during Baltimore Fashion Week.

WEBSITE STATS

Total Website Views To Date 2,212,952

Most Popular Viewing Times – 64.5%

1:00 p.m. to 6:00 p.m.

Most Popular Viewing Days – 64.5% Monday – Wednesday – Saturday

Referring Domains – 66.67%

Google – Facebook - Bing


ADDED BENEFITS TO BEING A SPONSOR OF BALTIMORE FASHION WEEK? Sponsors of Baltimore Fashion Week look at this event as a marketing paradise. In 2011, the spaces inside and outside of the European structure can and will be used for marketing to promote brand/products.

During Baltimore Fashion Week two separate and unique opportunities will be offered to sponsors. Sponsors will have the opportunity to meet VIP and special guests one-on-one in our Gifted Suites. Sponsors can also have the opportunity of sponsoring a VIP Suite for the guests of Baltimore Fashion

Week in a private VIP suite that measures 16 feet x 32 feet. Being a sponsor of Baltimore Fashion Week will create a financial cushion towards the funding of the

Baltimore Fashion Week Scholarship Award. The Baltimore Fashion Week Scholarship Award will be awarded to ten (10) deserving students who are currently enrolled or will be entering a college/university majoring in the field of Business Administration/Marketing/Management, Arts & Sciences, Journalism, or Fine Arts on track to receive an Associates of Arts or Bachelors degree. For

each sponsorship level payment that is received, 20% of the total will be allocated towards this award funding. Baltimore Fashion Weeks believes that education is important and a key to success in any

business, which is the key reason why we offer this award with hopes those students who have dreamt about college, can now have a start to enter college.

WHY HARBOR EAST AND WHY INSIDE OF A EUROPEAN STRUCTURE?

The producers of Baltimore Fashion Week are always in search for “new” and “vibrant” event locations for this

event. We feel it is safe to say that Harbor East is the most

vibrant of them all. With over “11 square blocks of pure opportunity” and being known as “the most prominent mixed-use urban waterfront

development on the east coast” this was the perfect

synergy. Keeping in mind the reason why Baltimore Fashion Week was birthed, to “give designers an “opportunity” to be

showcased in a local event with national coverage” and within the last 4 years we have managed to do just that.

BALTIMORE FASHION WEEK IS GOING GREEN FOR 2011. With the move to Harbor East and having the event along-side the waterfront has sparked a

fashionable “eco-logical” initiative for Baltimore Fashion Week.

The “GREEN” initiative for Baltimore Fashion Week is to incorporate “GREENER” products and materials within the production phases of the event and also incorporate that same initiative in the décor of the structure. This year there will be an all GREEN VIP suite

available for sponsors. This suite will be fully furnished and items in the room will be eco-

friendly.


Introducing a “GREEN” goal with this event will hopefully reduce the carbon footprints of the participants and guests while opening their minds to the idea of creating not only a “Cleaner GREENER Baltimore” but a fashionable “Cleaner GREENER Universe.”

WHY USE A STRUCTURE INSTEAD OF A LOCAL BALLROOM? Thinking outside of the box is a talent that the producers of this event master. From the creative uses of the War Memorial Building in 2008 and 2009, known as a local location for government registrations and security personnel graduations, they managed to transform the 1,200 square foot space into a fashion haven. In 2010, thinking outside of the box was a key element in the transformation of the design layout

for the ballroom at the Sheraton Baltimore North. The plan for 2011 is to bring a taste of a true fashion week to Baltimore by erecting a European

Structure. The structure will be the same type of construction or creation used for the Mercedes Benz Fashion Week (the Pond at Bryant Park and Lincoln Center).

Moving into a new fashion era and always keeping the sponsors, guests, and participants surprised at

the magnitude of transformation effects that are undertaken, the only way to keep building on the excitement and the illusion of surprise for this event is to go up the ladder of production ideas. With this level of creativity, the structure masters were contacted and asked to create the same type of fashion-

forward energy for Baltimore. Keep in mind these are the same masters also for Miami Fashion Week, Milan Fashion Week, LA Fashion Week, the New York State Fair, and the New York Philharmonic, just to

name a few. Residents of Baltimore will finally experience the ingestion of a true fashion week.

This fashion-forward structure will cover 16,000 square feet of land along the waterfront location. The structure will also have the following: 82 feet x 49 inch runway; 9 Business Boutiques; 1 – 16 feet x 32 feet VIP Suite; 66 feet x 23 feet Lobby area; 49 feet x 33 feet production area; seating for 370 guests per day (1,280 for the event schedule); and standing room for an additional 500 per day (2,000 for the event

schedule). From a sponsors' point-of-view this is 16,000 square feet of pure marketing opportunity – from the floor to

the ceiling, from wall to wall there is nothing but open space for YOUR BRAND MARKETING.


WHO ATTENDS BALTIMORE FASHION WEEK? Guests of Baltimore Fashion Week are fashion-conscious individuals, who are style driven, and earn a salary to satisfy the classification of middle to upper class incomes. These individuals understand fashion

and the need to have an event of this caliber in Baltimore. In the past 3 years the demographic make-up of our audiences have been as follow and with the move to Harbor East these numbers are sure to double, if not triple in attendance.


WHAT IS TYPE OF COVERAGE MARKETING IS DONE OUTSIDE OF THE SPONSORSHIP LEVELS? In 2010, Baltimore Fashion Week received massive press coverage. Coverage started with the announcement of the location to the very last showcasing designer.

Baltimore Fashion Week hit the airways while intrigued

residents sipped their mochas in the morning, ordered a Caesar salad during lunch, and while preparing dinner in the evenings. With the full page spreads and articles

in the various newspapers, television and radio interviews, and on the air announcements - Baltimore Fashion Week was the “Talk of the City.”

Baltimore Fashion Week received local coverage, but our fashion colleagues from New York, BTETV.com and Revenge Fashion Magazine, provided extensive coverage. With these types of media partnerships Baltimore Fashion Week is now recognized locally,

nationally, and internationally.

In 2010, 34 press and media organizations were in attendance representing Maryland, New York, Virginia, Florida, South Carolina,

California, and Trinidad covering this event. Being listed as a Southern Fashion Week and a fashion week

favorite by Southern Living Magazine January 2011, will not only enhance the visibility on this event, but added marketing opportunities for participating sponsors.


PACKAGES BELOW BENEFIT MONETARY SPONSORS: LOUIS VUITTON - TITLE SPONSOR LEVEL - $75,000.00

• Title sponsorship and naming rights of the entire event being named as “(COMPANY NAME)

presents Baltimore Fashion Week” • Hospitality rights of the “(COMPANY NAME) GREEN VIP Suite” • Title sponsorship will receive space for promotional materials/products in the structure’s lobby

• Title Sponsor and naming rights of the Charity Golf Tournament, named as “(COMPANY NAME)

Charity Golf Tournament of Baltimore Fashion Week” • Speaker at Charity Golf Tournament Luncheon • 2 Foursomes (8 golfers) at Charity Golf Tournament

• Company name/logo on Welcoming Banner (golf tournament & fashion event) • Company name/logo on Welcoming Billboard (golf tournament)

• Company name/logo on all hole signage (golf tournament) • 8 (eight) tickets to the Celebrity Luncheon with Ted “Golden Voice” Williams

• 8 (eight) VIP tickets for each runway event with front row seating • 8 (eight) reserved parking spots on event grounds in VIP area • 8 (eight) tickets to the Mystique Gala

• Inclusion of brand/product in swag bags for guest

• Announcement as Title Sponsorship of Baltimore Fashion Week by Ted “Golden Voice” Williams at the fashion event

• Title sponsorship acknowledge in all press and media releases

• Sponsor’s name/logo on all bus shelter billboards – 65 inches by 42.5 inches • Sponsor’s name/logo on all vinyl billboards – 12 feet x 25 feet • Sponsor’s name/logo in all advertisements (flyers, posters, newspapers, etc.)

• Sponsor’s logo on the 2011 Sponsor page

• Naming rights of the Baltimore Fashion Week Guide (printed and online) • Sponsor’s logo printed on all event program related information • Sponsor’s logo shown in a GOBO lighting format for every designer’s announcement

VERSACE – CORPORATE SPONSOR LEVEL - $40,000.00 • Sponsor of “Putting Contest” at Charity Golf Tournament • 2 Foursomes (8 golfers) at Charity Golf Tournament

• Company name/logo on Welcoming Banner (golf tournament) • Company name/logo on Welcoming Billboard (golf tournament) • Company name/logo on all hole signage (golf tournament)

• Inclusion of brand product in the swag bags

• Banner/signage placement on inside of the structure • 6 (six) tickets to the Celebrity Luncheon with Ted “Golden Voice” Williams • 6 (six) complimentary tickets at preferred second row seating during Baltimore Fashion Week

• 6 (six) complimentary tickets to the Mystique Gala • Sponsor’s name/logo on all bus shelter billboards – 65 inches by 42.5 inches

• Sponsor’s name/logo on all vinyl billboards – 12 feet x 25 feet • Sponsor’s logo in all advertisements (flyers, posters, newspapers, etc.)

• Sponsor’s logo on the 2011 Sponsor page • Listing in Baltimore Fashion Week Guide (printed and online) • Acknowledgement throughout the night at every event • Sponsor’s logo printed on all event program related information


RALPH LAUREN – DIAMOND SPONSOR - $20,000.00

• Sponsor of “Hole N One Contest” of Charity Golf Tournament

• 2 Foursomes (8 golfers) at Charity Golf Tournament • Company Name/Logo on Welcoming Banner (golf tournament) • Company name/Logo on Welcoming Billboard (golf tournament) • Company name/Logo on all hole signage (golf tournament)

• 4 (four) tickets to the Celebrity Luncheon with Ted “Golden Voice” Williams

• 4 (four) complimentary tickets at preferred second row seating during Baltimore Fashion Week • 4 (four) tickets to the Mystique Gala

• Inclusion of brand/product in the gift bags • Banner/signage inside of structure • Sponsor’s name/logo on all bus shelter billboards – 65 inches by 42.5 inches • Sponsor’s logo in all advertisements (flyers, posters, newspapers, etc.)

• Sponsor’s logo on the 2011 Sponsor page • Listing in Baltimore Fashion Week Guide (printed and online) • Acknowledgement throughout the night at every event • Sponsor’s logo printed on all event program related information

COCO CHANEL – PLATINUM SPONSOR - $10,000.00

• Sponsor of “Golf Clinic” at Charity Golf Tournament

• 1 Foursomes (4 golfers) at Charity Golf Tournament • Company name/Logo on Welcoming Billboard (golf tournament) • Company name/Logo on all hole signage (golf tournament) • Inclusion of brand/product in the swag bags

• Banner/signage on inside of structure

• 4 (four) tickets to the Celebrity Luncheon with Ted “Golden Voice” Williams • 4 (four) complimentary tickets at preferred second row seating during Baltimore Fashion Week

• 4 (four) tickets to the Mystique Gala • Sponsor’s name/logo on all bus shelter billboards – 65 inches by 42.5 inches • Sponsor’s logo in all advertisements (flyers, posters, newspapers, etc.) • Sponsor’s logo on the 2011 Sponsor page

• Listing in Baltimore Fashion Week Guide (printed and online) • Acknowledgement throughout the night at every event • Sponsor’s logo printed on all event program related information

YVES SAINT LAUREN – GOLD SPONSOR - $5,000.00 • 1 Foursomes (4 golfers) at Charity Golf Tournament • Company name/Logo on Welcoming Billboard (golf tournament)

• Company name/Logo on all hole signage (golf tournament) • Inclusion of brand/product in the swag bags • Banner/signage on inside of structure • 4 (four) tickets to the Celebrity Luncheon with Ted “Golden Voice” Williams

• 4 (four) complimentary tickets at preferred second row seating during Baltimore Fashion Week • 4 (four) tickets to the Mystique Gala • Sponsor’s logo in all advertisements (flyers, posters, newspapers, etc.) • Sponsor’s logo on the 2011 Sponsor page

• Listing in Baltimore Fashion Week Guide (printed and online)


• Acknowledgement throughout the night at every event • Sponsor’s logo printed on all event program related information

MARC JACOBS – SILVER SPONSOR - $2,500.00 • 1 Foursomes (4 golfers) at Charity Golf Tournament • Company name/Logo on all hole signage (golf tournament) • Inclusion of brand/product in the swag bags

• Banner/signage on inside of structure

• 2 (two) tickets to the Celebrity Luncheon with Ted “Golden Voice” Williams • 2 (two) complimentary tickets at preferred second row seating during Baltimore Fashion Week

• 2 (two) tickets to the Mystique Gala • Sponsor’s logo in all advertisements (flyers, posters, newspapers, etc.) • Sponsor’s logo on the 2011 Sponsor page • Listing in Baltimore Fashion Week Guide (printed and online)

• Acknowledgement throughout the night at every event • Sponsor’s logo printed on all event program related information


SPONSORSHIP FORM NAME:

COMPANY:

ADDRESS:

ADDRESS:

TELEPHONE NUMBER:

FAX NUMBER:

EMAIL ADDRESS:

WEBSITE:

SPONSORSHIP LEVEL

LOUIS VUITTON - TITLE SPONSOR LEVEL - $75,000.00

VERSACE – CORPORATE SPONSOR LEVEL - $40,000.00

RALPH LAUREN – DIAMOND SPONSOR - $20,000.00

COCO CHANEL – PLATINUM SPONSOR - $10,000.00

YVES SAINT LAUREN – GOLD SPONSOR - $5,000.00

MARC JACOBS – SILVER SPONSOR - $2,500.00

Thank you for your support, please return form to: Baltimore Fashion Week P.O. Box 29523 – Baltimore, MD 21216 Ofc.: 410-244-7220 Fax: 877-759-4116 Email: [email protected]

2011 BFW Sponsorship Packet

Documents

annual baltimore fashion

team of baltimore fashion

mystique of fashion

fashion runway events

years event

event benefit

event schedule

oversized marketing