2009 Marketing Mix Survey

© 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com

2009 Marketing Mix SurveySummary Report

September 2009

Sagefrog Marketing Group, LLC

© 2001-2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com 2

Survey Profile• Fourth consecutive year conducted • Implemented during the summer of 2009• Online questionnaire with 250 respondents• Targeted at marketing management professionals • Broad industry distribution with concentration in health, technology, and

business-to-business companies• Geographically focused in the greater Philadelphia and New Jersey area

Research ObjectiveThis survey was conducted to gain insight into current marketing practices and uncover what companies are doing to implement successful marketing tactics. Data from previous surveys was used to identify marketing trends.


How are companies’ marketing needs fulfilled?

3


How are companies outsourcing?

4


Do companies have a marketing plan?

5


What percentage of overall budget is invested in marketing?

6


Where are marketing budgets being spent? (ranked highest to lowest)

7

1. Website Development2. Online Marketing3. Direct Marketing4. Marketing Materials5. Tradeshow & Event Marketing6. Public Relations7. Marketing Planning & Brand Strategy8. Advertising


Where are sales leads coming from? (ranked highest to lowest)

8

1. Referrals2. Seminars/Events3. Online Marketing4. Email Marketing5. Public Relations6. Telemarketing7. Direct Mail8. Advertising


Where is the Return On Investment? (ranked highest to lowest)

9

1. Referrals2. Seminars/Events3. Email Marketing4. Online Marketing5. Public Relations6. Direct Mail7. Telemarketing8. Advertising


Which online tools are companies using?

10


Summary & Marketing Trends (2006 to 2009)

• Since 2006, over 50% of companies continue to use both in-house and outsourced marketing

• The use of marketing plans has increased from 51% in 2006 to 78% in 2009• Over the past four years about half of companies spent 10% or more of their

budget on marketing• Continued from 2008, the most money is allocated to website development • Since 2006, referrals are the number one sales lead source and generate the

highest return on investment • In 2008 and 2009, seminars/events ranked number two in sales leads and ROI • In 2009, email and online marketing is generating higher ROI compared to

previous years• Telemarketing and advertising has dropped in ranking as sources of leads and

in ROI over the past two years• For the first time, in 2009, 100% of respondents are utilizing websites• Companies using social media has grown from 37% in 2008 to 55% in 2009


About Sagefrog

Sagefrog Marketing Group is a full service marketing, interactive, and public relations company. We specialize in health, technology and business marketing for companies based in the greater Philadelphia and New Jersey area. We utilize strategy, creativity and a proven process to help our clients reach the next level. Our services include:

• Marketing Strategy and Tactics• Brand Positioning, Messaging and Identity• Website and Graphic Design • Online and Search Engine Marketing• Public Relations Services• Advertising and Tradeshow support• Direct and Email Marketing

Sagefrog Marketing Group, LLC196 West Ashland St.Doylestown, PA 18901Phone: [email protected]

mailto:[email protected]

2009 Marketing Mix Survey

Business

online marketing

direct marketing

marketing strategy

business marketing

marketing materials

service marketing

outsourced marketing

marketing budgets