Sagefrog Marketing Group has conducted this marketing · PDF fileSagefrog Marketing Group has conducted this marketing mix survey ... One hundred marketing and management professionals

Sagefrog Marketing Group has conducted this marketing mix survey for ten years. The purpose of the survey is to provide a planning tool to help marketing professionals optimize their results and return-on-investment.

One hundred marketing and management professionals participated in our survey.

Manufacturing & Distribution

Software & Technology

Healthcare & Life Sciences

Business & Professional Services

Other

27%

23% 20%

14%

16%

© 2017 Sagefrog Marketing Group, LLC. Slide 2

About Half of Businesses Don’t Have A Formal Marketing Plan

45%Yes, has a plan

55%Does not have a plan

© 2017 Sagefrog Marketing Group, LLC. Slide 3

About Half Outsource Marketing

48%In-House

52%Outsource & Both

© 2017 Sagefrog Marketing Group, LLC. Slide 4

Most Outsourced Marketing is Project-Based

49%Project

27%Both

24%Retainer

© 2017 Sagefrog Marketing Group, LLC. Slide 5

© 2017 Sagefrog Marketing Group, LLC. Slide 6

Percent of Revenue Companies Spend on MarketingGreater than 15%

Less than 1%

15%

0% 5% 10% 15% 20% 25% 30% 35%

10%

5%

1%

9%

11%

14%

34%

18%

14%

Website Development

Digital Marketing

Tradeshows and Events

Email Marketing

Traditional Advertising (Print)

Top Areas of Marketing Spend Include Digital Channels

© 2017 Sagefrog Marketing Group, LLC. Slide 7

Top Sales Lead SourcesMost Leads

Least Leads

Referrals

Email Marketing

Tradeshow Events

SEO

Social Media Marketing

Traditional Advertising (Print)

Pay Per Click

Public Relations

Programmatic

Telemarketing

Direct Mail

© 2017 Sagefrog Marketing Group, LLC. Slide 8

Digital Channels Provide the Best ROI

Online Marketing

Tradeshows and Events

Email Marketing

Public Relations

Traditional Advertising (Print)

Telemarketing

Direct Mail

Highest ROI

Lowest ROI

© 2017 Sagefrog Marketing Group, LLC. Slide 9

Marketing Tactics Digital Marketing Channels Remain the Most Popular

web

site

emai

l mar

ketin

g

soci

al m

edia

sear

ch e

ngin

e op

timiz

atio

n

pres

s re

leas

es

trad

esho

ws

whi

tepa

pers

dire

ct m

arke

ting

prin

t adv

ertis

ing

sear

ch e

ngin

e m

arke

ting

(PPC

)

web

inar

s

sem

inar

s

onlin

e ad

vert

isin

g (C

PM)

othe

r

tele

mar

ketin

g

book

s /

eboo

ks

86% 73% 64% 50% 48% 48% 36% 34% 34% 27% 27% 23% 23% 16% 16% 14%

© 2017 Sagefrog Marketing Group, LLC. Slide 10

Popularity of Social Media Tactics Networks and blogs used most

Link

edIn

Face

book

Twitt

er

Blo

g

Yout

ube

Do

Not

Use

Soc

ial

Inst

agra

m

Vim

eo

Slid

esha

re

Pint

eres

t

Snap

chat

80% 55% 45% 23% 16% 14% 11% 9% 7% 7% 2%

© 2017 Sagefrog Marketing Group, LLC. Slide 11

Half Think Social Media is Important

Very Important 9%

Important 27%

Somewhat Important 14%

Neutral (no opinion) 36%

Unimportant 14%

50%

© 2017 Sagefrog Marketing Group, LLC. Slide 12

Most Spend 3 Hours or Less Per Week on Social Media

41%

10+ Hours

7-9 Hours

4-6 Hours

1-3 Hours

Less than 1 Hour

7%0%

27% 25%

Soci

al M

edia

Usa

ge

66%

© 2017 Sagefrog Marketing Group, LLC. Slide 13

43% Plan to Increase Their Marketing Budget

43%Increase

50%Stay the Same

7%Decrease

© 2017 Sagefrog Marketing Group, LLC. Slide 14

Sagefrog Marketing Group, LLC is a full-service B2B marketing agency that specializes in

healthcare, technology and business services. Founded in 2002, with offices in Doylestown,

PA and Princeton, NJ, our capabilities include branding, digital, public relations & social,

traditional and integrated marketing.

Contact us and we will leap into action!

www.sagefrog.com • (215) 230.9024 •

About Sagefrog Marketing Group

[email protected]

All Rights Reserved © 2017 Sagefrog Marketing Group, LLC. Slide 15