1/07 - DWC+ Teleclass - Building Your Twitter Strategy

Building Your

with Diane K. DanielsonFounder & Chief Social Media Strategist

www.DowntownWomensClub.com

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Strategy

Why ?

The business meeting

The reunion/girls’ night out

The cocktail party

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Why ? ?

• What to read:– Insights from experts and colleagues– Stay up to date (industry/biz/news/trends)– Follow the competition– Get insights from conferences– Find ways to save money

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Your @name & icon

• What’s your brand?– @DowntownWoman v. @DianeDanielson

• Icon: – avatar, logo or you?– Be consistent (even across platforms)

• Short, memorable, easy to spell.

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Start by following

• Who to follow?– @breakingnews, @cnn– Industry leaders– http://mrtweet.net/ – Who your friends follow– Keyword searches

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Who I don’t follow

• They lock their updates• They tweet as a company, not an individual• There are no “@s” in their tweetstream• They have a beefcake photo• They have offensive tweets• They are clearly spam (get rich, etc.)• They just don’t interest me

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Twitter Lists

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3 Rules for giving good tweet1. Have a strategy.2. Be positive, informative, funny or insightful.3. Be a Renaissance tweeter.

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How to be a Renaissance Tweeter• What to post - 30/30/30/10 rule:– 30% self promotion– 30% promoting others– 30% your personality– 10% just for fun

• How to post regularly– Link your blog– Twitthat or Twitthis– Connect to other social networks

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Case Study: Soccer Cleats

• Go to http://search.twitter.com. • Find people tweeting about “soccer cleats”• Follow them

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Case Study: Soccer Cleats

• What do you learn?– Women are a large percentage of purchasers– The international term is “boots”– Guys will buy “boots” just because they want

something new– Orange is the hot new color– Customization is a new trend– Who are the influencers

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Twitter Search is the New Google

• Real-time search• Set up RSS feeds

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Case Study: Soccer Cleats• Next steps? Follow who the

competition, bloggers and retailers are following.

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Case Study: Soccer Cleats• Back to beginning:

@Name or @Brand? Image, logo or icon? Celebrity? CEO? eRep? What do you tweet about? • Soccer fashion? • Guess whose cleat?• Soccer updates?

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Time Management• Create a schedule• Sampling of Twitter Tools:– www.hootsuite.com or www.tweetdeck.com time

tweets, tracks links, facebook, keyword searches– www.twitterfeed.com links your blog to Twitter– Facebook Twitter App links Tweets to Facebook

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Cell phone

Using Hootsuite

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Using Hootsuite – tracking keywords

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Just for fun• http://twitter.grader.com• http://whofollowswhom.com/• http://www.herebeforeaplusk.com/• Want more? Google “twitter applications”

• For more about corporate strategy, read: Twitterville by Shel Israel.

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Thank you!

Diane K. Danielson@DowntownWoman

www.dianedanielson.com

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