1 Peri Kadaster VP Marketing October 3, 2012. Meet CoffeeTable #1-rated catalog shopping app for the iPad Backed by R.R. Donnelley, world’s premier content.

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Peri KadasterVP Marketing

October 3, 2012

Meet CoffeeTable

• #1-rated catalog shopping app for the iPad

• Backed by R.R. Donnelley, world’s premier content aggregator, distributor, and printer

• 150+ brands participating, including Macy’s, Alloy/Delia*s, Neiman Marcus, Eddie Bauer, Paper Source and Express

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American Idol judge Randy Jackson’s favorite shopping app!

iPad is the fastest growing marketing vehicle…

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…and app downloads are following suit

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CoffeeTable unites: • the beautiful catalog

shopping experience on the retina-ready iPad screen

• With the convenience of e-commerce

• On the lean-back and tactile iPad tablet form factor

…To spur consumer activity across platforms and channels

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CoffeeTable bridges traditional catalog marketing with ecommerce conversion

Brand Awareness & Discovery

Consideration & Evaluation

Product & Price

Purchase

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Catalogs, PR, and Paid Media

Real-time Catalog Analytics

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• Get immediate view into engagement, faster than transactional data

• Early warning system for good and bad anomalies

• Visual heat map of shopper engagement

Where are eCommerce Shoppers? Depends on the device

Monday

Tuesday

Wednesd

ay

Thursday

Friday

Satu

rday

Sunday

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Web CommerceTablet Commerce

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0%

2%

4%

6%

8%

10%

12%

% o

f Dai

ly S

hopp

ing

CoffeeTable has identified a “lean-back” tablet shopper segment

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Peak hours of traditional

ecommerce vs. tablet vary

greatly

Peak ecommerce time on web

And we are continuing to find new information

out:

- which categories lead to purchasing

- which side of the page leads to higher engagement- And more

Peak ecommerce time on Tablet

Final thoughts

• Catalogs are a $200 billion industry… where data has been previously extremely limited, but a “renaissance” is underway with unprecedented analytics about how consumers engage with them

• Tablet shoppers exhibit incremental shopping behavior – different peak times, higher AOV, discovery / impulse-based behavior

• Multichannel eCommerce is no longer a “nice to have” – if you want to be where your shoppers are, it means being on iPad

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