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1 07/30/13 ©2013 Digital Generation Inc. All rights reserved Creative Innovation: - Liquid Video - Masthead interactive - Skin video - HTML5 Formats Italy Team
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Page 1: 1 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy.

1

07/30/13©2013 Digital Generation Inc. All rights reserved

Creative Innovation:- Liquid Video- Masthead interactive- Skin video- HTML5 Formats

Italy Team

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30/07/13©2013 Digital Generation Inc. All rights reserved

Liquid Video

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30/07/13©2013 Digital Generation Inc. All rights reserved

KINDER

http://platform.mediamind.com/Eyeblaster.Preview.Web/Default.aspx?previewID=V5moBrVVlAR8tHey378JnlC8Yx%2BVPLX3XB0tO%2BykOlqxbsuIm7xHqw%3D%3D&AdID=17311615&lang=en-US
Page 4: 1 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy.

30/07/13©2013 Digital Generation Inc. All rights reserved

Page 5: 1 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy.

30/07/13©2013 Digital Generation Inc. All rights reserved

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30/07/13©2013 Digital Generation Inc. All rights reserved

http://origin.demo.eyeblaster.com/Italy/preview/havas_affiperf_video/msn.html
http://origin.demo.eyeblaster.com/Italy/preview/havas_affiperf_video/viamichelin2.html?id=viamichelin.it/web/ristoranti
http://origin.demo.eyeblaster.com/Italy/preview/havas_affiperf_video/yahoo.html
http://origin.demo.eyeblaster.com/Italy/preview/havas_affiperf_video/viamichelin.html
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30/07/13©2013 Digital Generation Inc. All rights reserved

http://origin.demo.eyeblaster.com/Italy/preview/TWEB_V2_DEMOS/TEMPLATE_TWEB_V2_728x510.html
http://origin.demo.eyeblaster.com/Italy/preview/TWEB_V2_DEMOS/TEMPLATE_TWEB_V2_OVERLAY.html
http://platform.mediamind.com/Eyeblaster.Preview.Web/Default.aspx?previewID=FSPwGribk4/PthW65TorX+SUmw7Aacz6vZVJHKN8Vwb4qHB0jDW+qQ==&AdID=15208122&lang=en-US
http://origin.demo.eyeblaster.com/Italy/preview/mobile/VIDEO-JS-300x250-TWEB-EXP-SOCIAL/corriere.html
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30/07/13©2013 Digital Generation Inc. All rights reserved

http://origin.demo.eyeblaster.com/Italy/preview/leonardo/liquid_video/liquidvideo_video_640x360.html
http://origin.demo.eyeblaster.com/Italy/preview/leonardo/liquid_video/liquidvideo_video_640x360.html
http://origin.demo.eyeblaster.com/Italy/preview/leonardo/liquid_video/liquidvideo_video_640x360.html
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04/21/23

©2013 Digital

Generation Inc. All

rights reserved

9

http://origin.demo.mediamind.com/italy/preview/dynamic_preview/wonderland_preview.asp?ad_id=16930697
http://origin.demo.mediamind.com/italy/preview/dynamic_preview/rcs_preview.asp?ad_id=16934507
http://origin.demo.mediamind.com/italy/preview/dynamic_preview/wonderland_preview.asp?ad_id=16933765
http://origin.demo.mediamind.com/italy/preview/dynamic_preview/msn_preview.asp?ad_id=16935125
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04/21/23

©2013 Digital

Generation Inc. All

rights reserved

10

http://origin.demo.mediamind.com/Italy/preview/DYNAMIC_PREVIEW/MANZONI_PREVIEW.asp?ad_id=16610550
http://origin.demo.mediamind.com/Italy/preview/DYNAMIC_PREVIEW/RCS_PREVIEW.asp?ad_id=17206310
http://origin.demo.mediamind.com/Italy/preview/DYNAMIC_PREVIEW/MSN_PREVIEW.asp?ad_id=16610550
http://origin.demo.mediamind.com/Italy/preview/DYNAMIC_PREVIEW/WONDERLAND_PREVIEW.asp?ad_id=17206310
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30/07/13©2013 Digital Generation Inc. All rights reserved

http://origin.demo.eyeblaster.com/Italy/preview/leonardo/liquid_video/liquidvideo_video_640x360.html
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30/07/13©2013 Digital Generation Inc. All rights reserved

Page 13: 1 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy.

30/07/13©2013 Digital Generation Inc. All rights reserved

Page 14: 1 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy.

30/07/13©2013 Digital Generation Inc. All rights reserved

Page 15: 1 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy.

30/07/13©2013 Digital Generation Inc. All rights reserved

Page 16: 1 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy.

30/07/13©2013 Digital Generation Inc. All rights reserved

Liquid video framework 2.0

goo.gl/W3yG9UOVERLAY TOP expanding 728x410 full video

goo.gl/xo0n1dOVERLAY TOP expanding 728X500 video + expand companion

goo.gl/NT0YBvOVERLAY BOTTOM expanding 728X410 full video

goo.gl/q9v8iDOVERLAY BOTTOM expanding 300X600 video + expand companion

goo.gl/QD2ZR2BOTTOM expanding 728x500 video + expand companion

goo.gl/3On48O

OVERLAY TOP FULL VIDEO expanding 945X360 video + expando companion

VPAID AFFIPERFgoo.gl/uVjZa0

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30/07/13©2013 Digital Generation Inc. All rights reserved

Custom configurations

LIBERO - Liquid masthead interactive

RCS - Liquid skin video

goo.gl/P52Otp

goo.gl/5XM2Ky

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30/07/13©2013 Digital Generation Inc. All rights reserved

Mediamind HTML5

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30/07/13©2013 Digital Generation Inc. All rights reserved

Mediamind HTML5 overview

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Mediamind HTML5 overview

30/07/13©2013 Digital Generation Inc. All rights reserved

Standard siteM-site

Served in apps

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30/07/13©2013 Digital Generation Inc. All rights reserved

Mediamind HTML5 overview

Page 22: 1 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy.

30/07/13©2013 Digital Generation Inc. All rights reserved

Mediamind HTML5 overview

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30/07/13©2013 Digital Generation Inc. All rights reserved

Mediamind HTML5 overview

gif - jpg

standard - polite, expandable -

floating interstitial

ad hocdevelopment

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MediaMind - Formati Custom HTML5

30/07/13©2013 Digital Generation Inc. All rights reserved

goo.gl/PYG3Ht

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25

07/30/13©2013 Digital Generation Inc. All rights reserved

Thanks. Your turn


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