Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120.

Group KPI

Publisher Client Services

EMEA Agency Client Svcs

NAM Agency Client Svcs

Professional Services• Onboarding: 16 (14 In Progress, 2 Completed)• Point Solutions DCO: 10 (7 In Progress, 3 Completed)• Point Solutions In-Stream: 1 (1 In-Progress)• Third Party Integrations: 9 (7 In Progress, 2 Completed)

Creative Services

Global Ad Ops & Cert

Support

*Service Group Designation is determined by Finance. Live campaigns determined by Finance data (filtering for campaigns <10,000 impressions.)

KPI’s by Function

©2013 DG Inc. All rights reserved 2

General Setting up several Quickbase applications for Professional Services and

Training to streamline submission process, centralize data for managing projects and to generate monthly metrics.

Initiative with R&D (codename: Project Agile) has picked up momentum and working well for both teams. The consistent dialogue between our teams is proving beneficial. As a next step, we are working to scale this out to other teams in EMEA

Began defining the role and responsibility of a Product Champion to formalize the role and make it consistent globally. The primary objective for the role will be to review / validate user stories for planned product enhancements and conduct UAT to ensure they meet the desired goals. We will be meeting with Service heads for all Regions to finalize responsibilities, and begin identifying the relevant champions per product per region.

Professional Services::Updates

©2013 DG Inc. All rights reserved 3

Onboarding AT&T “Dark” pilot campaign has been set up in partnership with PS, SE and

Service teams.  Documents have been compiled outlining the MM implementation strategy, detailed selling points, differentiators and time spent / saved for each part of the process

Initiated focus groups with MEC / Mindshare to solicit feedback on the Master Excel Trafficking sheet to ensure it is being developed according to client expectations.

Unilever onboarding – pending decision on tag management solution and official global list of Unilever brands has slowed progress.  Awaiting final list of Unilever brands so new account structure can officially be put in place.

Nestle onboarding is progressing very smoothly.  Needs analysis process has been completed and we are summarizing all of the details for the account. Training is underway with their team and there are a large number of campaigns (>40) launching October 1st.

RB onboarding - Created workflow and timeline documents for kick off campaign slated for September 30th launch.

Professional Services::Updates

©2013 DG Inc. All rights reserved 4

Training Adjusted the format of the working session by splitting groups into teams to

work collaboratively on the hands-on assignments. Upon completion of the assignments, teams are selected to present the solution for each use case. New format has received very positive feedback across all regions and we have seen increased dialogue

Continuing to manage the creation of numerous training sessions including the compilation of materials, capturing videos, creating quizzes and hands-on assignments

Candidate for Training Manager has been identified and an offer has been extended.

Third Party Integrations All known Third Party Integrations have been reviewed, categorized and

incorporated into Quickbase app. Working with Custom Dev / R&D to ensure all 3P integrations which make use of custom scripts are compliant with the new client mechanism

Established a documentation template with input from Client Services. Currently working on centralizing all Third party integration documentation on DG Source (aka Confluence) according to the new documentation format.

Professional Services::Updates

Professional Services::Headcount, Highs/Lows

High: Continued adoption and positive feedback of Service Academy training program

High: Extended 1-month proficiency exams to LATAM & APAC. Currently compiling test results to identify knowledge gaps

High: Due to positive impact of collaboration between PS/SE and R&D (Project Agile), we will be looking to scale this to other teams around the globe

High: Nestle Onboarding progressing very well, 40+ new campaigns schedule to launch in October

Low: Lack of global account managers in CS team is taxing onboarding team resources; however, progress is being made on this front

Low: Unilever onboarding progress hampered by lack of decision re: tag management solution and incomplete global brand list

By Region 3/31 4/30 5/30 6/30 7/30 8/30

NA 3 3 2 2 2 2

EMEA 4 4 4 4 4 3

Total 7 7 6 6 6 5

Headcount Highs and Lows

By Discipline 3/31 4/30 5/30 6/30 7/30 8/30

OnBoarding

3 3 4 4 4 3

Point Solutions

2 2 2 2 2 2

Training 2 1 0 0 0 0

6Monthly Operations Review | 6©2013 DG Inc. All rights reserved

3 Unicast accounts remain (AOL, MSN Channels & MTV), 63 accounts have been fully migrated.

AOL, MSN and MTV have experienced delays / setbacks which

has impeded the migration process and jeopardized the overall UC sunset date. We’re working with Product, R&D and CS to resolve open issues

Remaining accounts are not on track to be fully migrated by end of September so the sunset plans will need to be delayed slightly

We are continuing to work with IT to put an action plan in place to sunset the Unicast platform

Recent departures in IT (Andrew Turpin and Brendan Sullivan) may have a negative impact on the implementation plan

Unicast Migration Summary

Unicast Migration Detail

©2013 DG Inc. All rights reserved 7

Region Client Name Migration ETA GAP TYPE Remaining Steps to MigrateGlobal MSN Channels 10/14/2013 PRODUCT

ACTION ITEMFrequency Capping limitation Migrate 1 existing campaign

Global MSN Homepage 6/30/2013 FORMAT Finalize format certificationNote: All new and existing campaigns are running on MM

NAM NBC Local Media 6/30/2013 ACTION ITEM Migrate 5 existing campaigns over to MM

NAM AOL 8/30/2013 PRODUCTFORMAT

ACTION ITEM

Frequency Capping IssuesFinalize format certificationMigrate 1 existing campaigns to MM

NAM MTVN FEP 8/15/2013 PRODUCTFORMAT

ACTION ITEM

CDN ad serving conflict causing ads to breakFinalize certification & testing of 3 formats across networkMigrate 4 existing campaigns over to MM

• Accounts highlighted in green should now be running all new campaigns on MM

• Accounts highlighted in blue are still running new campaigns on Unicast

8Monthly Operations Review | 8©2013 DG Inc. All rights reserved

All Eyewonder accounts have successfully been migrated, meaning all new campaigns are now running on MM exclusively, and all existing campaigns have ended or were transferred over to MM

The focus is now shifting on finalizing plans to sunset the Eyewonder platform

Currently, the requirements that we are working towards are to maintain EW demo links and full-service reporting data through the end of 12/31/2014

Recent departures in IT (Andrew Turpin and Brendan Sullivan) may have a negative impact on the sunset plans, but we are working with other members of IT to put an effective plan in place

Eyewonder Migration Summary