創市際月刊報告書 201102

• 1. 2011 02

2. ARO ARO - ............3 2011 02 .....14IX Survey .........21 .........33 .........41 Who Will Win the Android vs. iPhone Race .....50 What Makes Facebook Fan Pages Successful....532011 02 .......56 2 3. ARO - 4. Department of Commerce 2010 1,654 14.8% earketer 2011 13.7% 1,881 1 1: eMarketer 2009 -2010 MIC 2010 3,583 2011 20% 4,300 2 B2C C2C 2010 B2C 2,053 C2C 1,530B2C C2C 6:4 B2C 2: 2010 : brain1eMarketer: Healthy Growth for Ecommerce as Retail Continues Shift to Web2 brain: 2011 5. eMarketer 2011 87.5% 2015 90.1%3 ARO 60% 2010Q4 70% 10 7 30 40 3: eMarketer 2009 -2015 4: 2009 1 -2011 2 : InsightXplorer ARO ;: 2009 1 -2011 2 3eMarketer: Healthy Growth for Ecommerce as Retail Continues Shift to Web 6. 5: 2009 1 -2011 2 (): InsightXplorer ARO ;: 2009 1 -2011 2 2011 2 2009 1 19 50 6: : InsightXplorer ARO ;: 2009 1 &2011 2 7. 7: : InsightXplorer ARO ;: 2009 1 &2011 2 ARO 2011 2 Yahoo! Yahoo! momo Yahoo!PChome 7net unimall 7-ELEVEn 1: 2011 2 : InsightXplorer ARO ;: 2011 2 yam 4CDDVD momo 4: 8. GoHappy IX Survey 2010 10 27.2%(25.8%)(24.9%) 8: (): InsightXplorer 2010 10 Base: N=4305 5 9: 5Ad Age Digital: Shopper Marketings New Frontier: E-Commerce 9. GroupOnLivingSocial GoogleFacebook eMarketer 35% 2015 39.3 6 10: eMarketer 2010-2015 2009 11%2010 22.3% 20 29 25.2% 19.2%7 11: : 2011 6eMarketer: A Bright Future for Daily Deal Sites7 MIC: 2011 10. GoMaji join BBS PTT 8GroupOn 2010 Q4 yam 2010 yam Yahoo! ARO GroupOn() 17life 12: 2010/12-2011/2 : InsightXplorer ARO ;: 2010 12 -2011 2 8: PTT 11. 12: 2010/12-2011/2 (000): InsightXplorer ARO ;: 2010 12 -2011 2 eMarketer 66.8% 46.2% 29.6%9 SPA 12: eMarketer niche market ( Lifesta)9eMarketer: A Bright Future for Daily Deal Sites 12. PetSimply10 USP eMarketer 2011 23.4%2015 33.6% 43.6% 13: eMarketer 2009-2015 2010 240 16.5% 700 50%111.ARO 10 7 40 2. 19 50 3.2011 2 ARO Yahoo! Yahoo! momo 4.10 : : 2011 11 13. 5. IX Survey 6. 7. GroupOnLivingSocial eMarketer 35% 2015 39.3 8. 2009 11%2010 22.3% 9. 25.2% 19.2%10. ARO 12 11. USP12. eMarketer 2011 2015 43.6%13. 2011 2 2011 8:2 9:114. 2010 240 16.5% 50% 14. ARO 2011 2 15. ARO 2011 2 ARO ARO ARO (%)() Web (%) ARO 2011 2 (18-22 ) (23-27 ) (25-34 4 ) 3C (40 ) 16. 2011 2 ARO %100%12.71%4.9% 3.06% 5.1%1 2 3 4 5 6 7 3C 8 9 1011123C 133C 143C 1516ISP ISP173C 181920SourceInsightXplorer , 2011 2 17. 2011 2 () Yahoo! Facebook (18-22 )YouTubeyam Xuite (23-27 ) Live.comMSN (25-34 4 ) GoogleMobile01udn (40 ) HiNet 2011 2 1 Yahoo! Yahoo! Yahoo! Yahoo!Yahoo!2 Facebook Facebook FacebookFacebook3 Facebook Google4 Google YouTubeGoogle Google5 Google 6 YouTubeYouTubeYouTube YouTube7 PChome yam Live.com PChomePChome8 Live.com Xuiteyam Mobile01Live.com9 yam PChome MSN yam 10 Xuite Live.com HiNetudn HiNetSourceInsightXplorer , 2011 2 18. 2011 2 Web () Web Yahoo! Facebook (18-22 )Plurk (23-27 ) Live.comMSN (25-34 4 ) GoogleMobile01udn (40 )PChome2011 2 Web 1 Yahoo!Yahoo! Yahoo! Yahoo!Yahoo! 2 FacebookFacebook Facebook FacebookFacebook 3 Google Google 4 Google Google Google 5 YouTube YouTubeLive.com Mobile01 6 Live.com YouTubeYouTube 7 Plurkudn 8 Live.com Live.comLive.com 9 YouTube PChome10 yam MSN PChome SourceInsightXplorer , 2011 2 19. 2011 2 () (18-22 ) (23-27 ) Yahoo!104 (25-34 4 ) YouTubeHiNetGoogleMobile01udn NOWnews (40 ) momo GoHappyYahoo! 2011 2 ( ARO 20 ) 1 FacebookFacebookFacebookYouTube2 YouTube YouTube HiNetFacebook3 YouTube Facebook YouTube4 Google 5 momo 6 Mobile01 Yahoo!Mobile01 GoHappy7 udn 8 Mobile01Mobile01 Yahoo!9 Yahoo!104 Yahoo! udn 10 PChomeYahoo!NOWnewsSourceInsightXplorer , 2011 2 20. 2011 2 YouTubeyam Xuite Live.comMSN Plurk Live.comMSN Yahoo! 104 3C GoogleMobile01 HiNet udn PChome GoogleMobile01udn momo YouTubeHiNetGoogleGoHappyYahoo!Mobile01udn NOWnews 21. 22. 2011 02 (IX Survey ) 10-79 2011/02/26~2011/02/27 3,929 2011 02 02 26 02 27 3,929 2010 12 23. (23.5%)(20.2%)(14.6%)(11.8%) 14.6%73 40 55(14.4%)8(10.9%) 24. 10.6% 29 (54.9%) 40 /(53.1%)(32.2%)(31.6%)(29.3%) 30-34 25. 40 /(27.5%) 35 39 (25.4%)/(25.4%)(20.9%) 26. (36.4%)(36.1%)/(29.9%)(29.6%)(23.8%) 27. (52.3%) / (42.6%)(24.7%)/(20.5%)(17.5%)(15.9%) 28. (19.5%)(10.3%)(7.8%)/(7.0%) 20 29 (6.6%) 29. (40.6%) 35 39 (19.6%)(15.3%) 20 29(15.2%)(13.7%) 30. 10 50 (23.2%)50 100 (13.8%)100 150 (11.0%)5 (9.8%)150 200 31. 1. 29 2. / 3. 32. / /4. 35 39 20 29 33. 34. 2011 03 (IX Survey ) 10-79 2011/03/05~2011/03/06 4,073 2011 03 03 05 03 06 4,073 2011 01 35. (65.4%) 35-397-ELEVEn(63.8%) 24 (39.4%) 40 54.2%/(51.8%) 35-39 (///)(45.2%) 19 36. (29.4%)(11.7%)(34.6%)(6.8%) 37. (11.8%)(10.3%)/(10.7%)(6.1%) 38. (41.7%)(8.1%)() 40 (25.3%)DM(25.0%) 25-29 35 39. (19.2%)19 30-34 (16.9%) 20-2435-39 (23.4%) 40. 1. 35-39 24 7-ELEVEn40 2. /// 40 /35-39 ( ///) 19 3. 4. () 40 5. 19 20-24 30-34 35-39 40 41. 42. 2011 03 (IX Survey ) 10-79 2011/03/12~2011/03/13 3,874 2011 03 03 12 03 13 3,874 2011 0183.6% 25-34 35.1% 25-39 12.9% 43. 41.4% 30.7% 27.9% 44. 101-500 (33%) 24 501-1,000 (31.4%) 40 100 (15.4%) 19 25.5% 20-29 (25%) 40 (22.3%) 20-24 45. 39.1% 37.1% 21.7% 20-24 46. (31.8%)(23.5%) 20-24 (17.0%) 66.9% 19 (49.4%)(30.6%) 19 47. 62.1% 35-39 (58.9%)(58.2%) 24 35-39 48. 40 501 2,001 49. 50. Who Will Win the Android vs. iPhone Race? 51. Android vs. iPhone iPhone Android iPhone Android eMarketer Android 2009 6 2010 24 31 Google 30 2009 eMarketer Noah Elkin Android Android 2009 2010 Android 52. Elkin http://www.emarketer.com/Article.aspx?R=1008200 53. What Makes Facebook Fan Pages Successful 54. Facebook Facebook Wedbush Facebook 17.6 6.3 32010 11 1,850 Alexandra Wheeler Marketing Week 1,000 Facebook Cone 7728 55. 1,980 Facebook Expedition206 Facebook Oreo Facebook MediaPost 850 1520 Facebook http://www.emarketer.com/Article.aspx?R=1008205 56. 2011 2 57. 2011 2 //Yahoo!Yahoo! Facebook Twitter Hotmail Hotmail Hotmail aliasesFacebook MyCard Facebook Facebook Facebook MyCard Facebook Facebook Facebook Google Chrome Google Google iPhone Google iPhone Apple iPhone 50 App Apple Inc.App Store Google ExcelPowerPointGoogle Docs ViewerApple In-App Apple App Store iPhoneiPad Apple 30% 58. YouTubeJustin.tv InstagramTechCrunch Socialcam Instagram TED Quora 5 TED(technology, entertainment, design) TED Conversations (microtasks)(crowdsourcing) Wanderfly Wanderfly Hotmail Facebook 3.5 Hotmail 6 Facebook Hotmail Facebook Google Gmail Gmail Google Gmail Google Google Google Dasient MySpace 2 News Corp.2005 5.8 MySpace 5000 2 Facebook 59. Facebook 8 Facebook 2 3.5 Riot Games 3.5 Riot Games AOL Huffington Post AOL2/8 Huffington Post Ovi LinkedIn IPO LinkedIn IPO IPTV 3 5 IPTV 25 165 Facebook Inc.Blake Chandlee 5 Wifly 93% Wifly Groupon 60. Groupon Groupon Groupon DST Spotify TechCrunch DST Spotify 1 8230 Radiohead()AdobeMcAfee McAfee 2010 () 46 iSuppli iSuppli Netflix Apple MIC eMarketer eMarketer 2011 10 Gartner2011 150 Gartner 2011 2010 82 117% 177 Bing 27% 61. Experian Hitwise Bing 1 12 6% 27.4% 5 26 2015 2010 26 2015 4.8 Facebook Twitter Facebook Foursquare 34 Facebook LBS Place Foursquare Foursquare ID 700 GoogleFacebook 62. (ARO Panel) NetRoverTM Access Rating Online (ARO)(Internet Audience Measurement)IX Survey panel CyberPanel-Taiwan IX Survey ARO Survey []EMAIL [email protected] TEL 02-33222882