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Marketing How to Set Straight your Online (SEO) Campaigns with killer KPIs

Having a solid business framework, processes, KPIs, and valid data analysis on your online marketing campaign (e.g. SEO) is essential to your success.

Marketing Monthly insights, thinking and perspectives from Mintel - JULY 2014

JULY 2014 - Each month we offer you fresh perspectives, new data and ground breaking insight into the markets that matter. You’ll hear from our global expert analyst team…

Marketing 10 Commandments of Getting Content Marketing Buy-In Every Time

Struggling to get buy-in when it comes to content marketing in your organization? If so, these 10 "commandments" will help you get the participation and results…

Marketing Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Content Graph

Learn how to visualize 10 key metrics to produce a powerful actionable analysis of your social media landscape. Where is your social army? Find out. If this doesn't…

Marketing The Burrito Principle and Beyond: 10 Unique Marketing Ideas

How can a marketing idea or bit of advice stand out from the crowd? We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency,…

Marketing Brand Purpose, Millennials And The Epic Creative That Engages Them

MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired…

Marketing Win with simple SEO processes

My presentation from last weekend's GDI SEO Training Camp about SEO processes consultants and agencies can use to improve client acquisition and retention.