Zugara SIME 2009 Stockholm Presentation - Augmented Reality

Augmented Reality Overview And Demos

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Snapshot: We’re an interactive marketing agency with a passion for emerging media and technologies

Services: Interactive Video, Social Media Marketing, Mobile Marketing, Website/Application Development

Expertise: Augmented Reality; Gen X and Gen Y Demographics

Founded: 2001

Location: Los Angeles / New York

Web: www.zugara.com

Blog: www.weareorganizedchaos.com

Facebook: www.facebook.com/zugara

YouTube: www.youtube.com/zugara

Twitter: www.twitter.com/zugara

ABOUT ZUGARA

HELLO… WE ARE ZUGARA

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ABOUT ZUGARA

OUR INVOLVEMENT WITHAUGMENTED REALITY

Manage the Facebook Augmented Reality Community www.facebook.com/augmentedreality

Active Member of the Augmented Reality Consortium

• www.arconsortium.org/

Development of Flash-based Augmented Reality Technologies and Software Development Kits (“SDKs”)

ZugAR Augmented Reality Marker & Manager

Technology

ZugMO Motion Capture

Technology

ZugSTAR Streaming Augmented Reality

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ABOUT ZUGARA

OUR INVOLVEMENT WITHAUGMENTED REALITY

WEBCAM SOCIAL SHOPPER

CANNONBALLZ

ZugAR Augmented Reality Marker & Manager

Technology

ZugMO Motion Capture

Technology

ZugMO Motion Capture

Technology

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What Is Augmented

Reality

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WHAT IS AUGMENTED REALITY

IT IS NOTVIRTUAL REALITY…

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WHAT IS AUGMENTED REALITY

AND IT IS DEFINITELY NOT… SECOND LIFE

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"Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. At present, most AR research is concerned with the use of live video imagery which is digitally processed and 'augmented' by the addition of computer-generated graphics.“

(Wikipedia)

WHAT IS AUGMENTED REALITY

SO WHAT IS… AUGMENTED REALITY

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WHAT IS AUGMENTED REALITY

THE FUTURE OF INFORMATION INTERACTION

VIEW INTERACT

ACCESS

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WHAT IS AUGMENTED REALITY

AR IS SCIENCE FICTION IMAGINATION…

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WHAT IS AUGMENTED REALITY

BECOMINGREALITY…

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WHAT IS AUGMENTED REALITY

RIGHT BEFORE YOUR EYES….

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CannonballzDemo

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WebcamSocial

ShopperDemo

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ZugSTARDemo

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The Keys To Success With Augmented

Reality

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#1 Augmented

Reality Based On Utility

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#2 Social Media

Integration

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#3 Long Term Gain vs.

Short Term Fame

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Thank You!Matthew Szymczyk

CEO, Zugaramatt@zugara.com

Twitter.com/kobrakaiFacebook.com/Mhszymczyk