Augmented Reality Overview And Demos
Zugara SIME 2009 Stockholm Presentation - Augmented Reality
Sep 11, 2014
This is a presentation I gave at SIME Technology Conference in Stockholm in 2009. Presentation covers Augmented Reality examples and demos. Due to time, I was not able to go over stats, but they are included in the presentation.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Augmented Reality Overview And Demos
2www.zugara.com
Snapshot: We’re an interactive marketing agency with a passion for emerging media and technologies
Services: Interactive Video, Social Media Marketing, Mobile Marketing, Website/Application Development
Expertise: Augmented Reality; Gen X and Gen Y Demographics
Founded: 2001
Location: Los Angeles / New York
Web: www.zugara.com
Blog: www.weareorganizedchaos.com
Facebook: www.facebook.com/zugara
YouTube: www.youtube.com/zugara
Twitter: www.twitter.com/zugara
ABOUT ZUGARA
HELLO… WE ARE ZUGARA
3www.zugara.com
ABOUT ZUGARA
OUR INVOLVEMENT WITHAUGMENTED REALITY
Manage the Facebook Augmented Reality Community www.facebook.com/augmentedreality
Active Member of the Augmented Reality Consortium
• www.arconsortium.org/
Development of Flash-based Augmented Reality Technologies and Software Development Kits (“SDKs”)
ZugAR Augmented Reality Marker & Manager
Technology
ZugMO Motion Capture
Technology
ZugSTAR Streaming Augmented Reality
4www.zugara.com
ABOUT ZUGARA
OUR INVOLVEMENT WITHAUGMENTED REALITY
WEBCAM SOCIAL SHOPPER
CANNONBALLZ
ZugAR Augmented Reality Marker & Manager
Technology
ZugMO Motion Capture
Technology
ZugMO Motion Capture
Technology
5www.zugara.com
What Is Augmented
Reality
6www.zugara.com
WHAT IS AUGMENTED REALITY
IT IS NOTVIRTUAL REALITY…
7www.zugara.com
WHAT IS AUGMENTED REALITY
AND IT IS DEFINITELY NOT… SECOND LIFE
8www.zugara.com
"Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. At present, most AR research is concerned with the use of live video imagery which is digitally processed and 'augmented' by the addition of computer-generated graphics.“
(Wikipedia)
WHAT IS AUGMENTED REALITY
SO WHAT IS… AUGMENTED REALITY
9www.zugara.com
WHAT IS AUGMENTED REALITY
THE FUTURE OF INFORMATION INTERACTION
VIEW INTERACT
ACCESS
10www.zugara.com
WHAT IS AUGMENTED REALITY
AR IS SCIENCE FICTION IMAGINATION…
11www.zugara.com
WHAT IS AUGMENTED REALITY
BECOMINGREALITY…
12www.zugara.com
WHAT IS AUGMENTED REALITY
RIGHT BEFORE YOUR EYES….
13www.zugara.com
CannonballzDemo
14www.zugara.com
WebcamSocial
ShopperDemo
15www.zugara.com
ZugSTARDemo
16www.zugara.com
The Keys To Success With Augmented
Reality
17www.zugara.com
#1 Augmented
Reality Based On Utility
18www.zugara.com
#2 Social Media
Integration
19www.zugara.com
#3 Long Term Gain vs.
Short Term Fame
www.zugara.com
Thank You!Matthew Szymczyk
CEO, [email protected]
Twitter.com/kobrakaiFacebook.com/Mhszymczyk
Related Documents
